Marketing for women in management

Michel Domsch and Antje Hadler

European Management Journal, 1989, vol. 7, issue 4, 510-515

Abstract: Participating successfully in the Single European Market as in any other competitive business situation depends on an adequate supply of managerial and specialist skills. Together with the issue of recognising, employing and integrating women experts and executives as a highly qualified resource, a strategic approach is established for managing personnel. Five steps towards a marketing strategy for women -- as well as men -- employees are discussed.

Date: 1989
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