Switzerland and Europe 1992 -- Strategy of an outsider

Jan S Krulis-Randa

European Management Journal, 1990, vol. 8, issue 1, 106-116

Abstract: Europe '92 is a goal for the free movement of goods, people and capital within the Internal Market of 12 European Countries. This process of economic integration has already started, but it is not a popular movement leading to a political unity as visualized by Winston Churchill in 1946 based on a model of Switzerland. Today, Switzerland cannot join the EC Internal Market for political and social reasons. On top of that, it is not even advisable for Swiss business to enter "Fortress Europe" for economic reasons. In this article Swiss strategy is shown to be based on a "Success Model of Switzerland". Thus the case of Switzerland serves as a useful case study for all those countries not joining the European Internal Market.

Date: 1990
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