Expansion strategies of peripheral corporations

John Skår

European Management Journal, 1990, vol. 8, issue 1, 117-125

Abstract: John Skår argues that peripheral companies, in their efforts to expand into centralized markets (and the European Community is taken as the case study), must move away from traditional strategies like the export of products. Using a typology of strategic modes, and drawing from a database of expanding Nordic corporations in the 1980s, Skår states that peripheral corporations can only expand into centralized markets in the future by the use of greater collusion and co-operation.

Date: 1990
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