Managing retail service businesses for the 1990s: Marketing aspects

Richard Ford

European Management Journal, 1990, vol. 8, issue 1, 58-62

Abstract: In this prize-winning essay in the 1989/1990 Minit Corporation/European Journal Best Management Essay of the Year Competition, Richard Ford chose marketing aspects of managing retail service businesses for the 1990s. He argues that there is a continuity in retail trends, like the evolving trade-off between price and service, and such developments will continue into the 1990s. In this decade, the main catalyst for progress will be information technology. He then identifies the key issues of the 1990s as retailers retaining their traditional economic role in the distribution chain and retaining their market positions and earnings. The keys to success lie in information and licensing.

Date: 1990
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/026323739090054A
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:8:y:1990:i:1:p:58-62

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().