Telemarketing: The case for (self) regulation?

Henk Ritsema and Bert Piëst

European Management Journal, 1990, vol. 8, issue 1, 63-66

Abstract: Telemarketing is likely to become a popular marketing instrument throughout Europe. From the perspective of a firm telemarketing offers many advantages. Prospects, however, may perceive telemarketing as an intrusion in their privacy. Furthermore, market research organizations and suppliers of the telephone infrastructure may be concerned about the developments that are taking place. In order to prevent serious problems with regard to telemarketing activities the industry may consider some form of self regulation.

Date: 1990
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/026323739090055B
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:8:y:1990:i:1:p:63-66

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().