From national to European -- how to make it happen?

H Jürg Jakob

European Management Journal, 1990, vol. 8, issue 2, 192-198

Abstract: H. Jürg Jakob argues that if business is to Europeanise, the biggest change will be in corporate attitudes and values. Jacobs Suchard provides such a model, and has attempted to develop a decentralised system of Euronetworks, appoint Euroworking groups, encourage Euro-mobility, foster Euro-English as the business language, and create a sense of corporate Euro-urgency. It has also not neglected the pursuit of competitive excellence, and faces 1992 with confidence.

Date: 1990
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