1992: The view from the East

Kenneth J Peattie and Vivian S Lee

European Management Journal, 1990, vol. 8, issue 2, 234-242

Abstract: The relationship between the Far East and the Single European Market (SEM) is made up of apparent contradictions. The global success of Japanese companies has provided part of the inspiration behind the SEM, and yet is also perceived as a threat which could exploit the new opportunities in Europe and channel the benefits Eastwards. Many SEM supporters who are fervently in favour of free-trade when looking inward into Europe, begin lobbying for protectionist defences to be built when their gaze shifts to the East. Japanese companies complain that they are bringing much needed and requested jobs and investment into Europe, but find themselves frequently labelled as "invaders".

Date: 1990
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