1992 and small textiles -- clothing firms: A cross-national comparison

Joseph Szarka, Martyn Pitt and Anna Bull

European Management Journal, 1990, vol. 8, issue 2, 268-277

Abstract: The article analyses the responses of small firms in the textiles-clothing sector to the challenge of the "Single Market" of 1992. Significant contrasts emerge from a three-country survey of levels of in-firm preparedness for 1992. Italian and French firms show a broader experience base in exporting, greater readiness and greater enthusiasm for 1992 than British firms. These factors will impact not only on the performance of the firms themselves but also on the regions in which they are located. When global developments in textiles-clothing are taken into account, difficulties for all three regions are in store. However, Como and Lyons firms display strengths in international markets and are seeking to build on them. The outlook for Leicester may be more problematic unless firms and enterprise agencies cooperate to develop new forms of promoting local textiles and clothing at European and international levels.

Date: 1990
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