Japanese corporate and financial strategy in the single European market

Neil MacKinnon

European Management Journal, 1990, vol. 8, issue 3, 313-320

Abstract: Japanese and financial corporate strategy is typically characterised by the focus on the long term. The threat of "Fortress Europe" has largely been responsible for the surge in direct investment into the EC ahead of 1992. The internationalisation of the world economy and the emphasis on R&D and investment by Japanese manufacturers helps to offset fears that the presence of Japanese manufacturers is akin to a "Trojan Horse" waiting to ride roughshod over their sclerotic European competitors. On the financial side, the issue of "reciprocity" between EC and Japanese institutions has yet to be resolved. Nevertheless, recent developments such as German reunification and Eastern European liberalisation will substantially increase the demand for capital. Here Japan, as the world's leading creditor nation, has a role to play and already many Japanese financial institutions are focusing their attention on financial centres such as Frankfurt and Paris.

Date: 1990
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