The acquisition and integration of Zanussi by Electrolux: A case study

Sumantra Ghoshal and Philippe Haspeslagh

European Management Journal, 1990, vol. 8, issue 4, 414-433

Abstract: The story of the acquisition of Zanussi by Electrolux, a process begun in 1983, is a classic success one involving an aggressively acquisitive company growing strategically in a difficult industry. Although Zanussi was not targetted, the troubled Italian producer was a very good fit for the expansion of Electrolux in Europe. This prize-winning Case Study recounts the acquisition, turnaround and post-acquisition management of the Zanussi organization in all its aspects which gave Electrolux a clear lead in the major appliance industry in the '80s.

Date: 1990
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