Dealing with discontinuities

Paul Strebel

European Management Journal, 1990, vol. 8, issue 4, 434-442

Abstract: Discontinuities, or sharp shifts of behaviour and organisation forced upon companies by their environment, are a fact of business life. Building on his earlier work in this journal, Paul Strebel explores in more detail the nature and causes of such discontinuities. Turning points in trends are critical in this process and can be smooth or discontinuous depending on resistance. It is possible to visualise the latter in the form of a model which suggests at least four discontinuity scenarios. Of course, the important thing is to manage a potential discontinuity, and Strebel suggests avoidance, reactive and proactive responses which can help a company stay in or ahead of the game.

Date: 1990
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