ICL strategy for 1992

Alan Rousell

European Management Journal, 1990, vol. 8, issue 4, 520-522

Abstract: has a well-defined and committed strategy towards the Single European Market. Alan Rousell sets out the various and coherent dimensions of this strategy, involving a producer "partnership" programme, talking determinedly with the European Commission, training and educating its own workforce and, most of all, focusing on customer care.

Date: 1990
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