The single European grocery market: Prospects for a channel crossing

Keith Thompson and Simon Knox

European Management Journal, 1991, vol. 9, issue 1, 65-72

Abstract: This paper explores the rôles of the Single European Market and converging European consumer lifestyles as change agents in grocery retailing. Porter's structural analysis is used as a framework to analyse the intensification of competition which Keith Thompson and Simon Knox believe will result from entry into the UK of large, internationally competent rivals from continental Europe. Their research indicates that UK grocers have no apparent intention of competing in the post-1992 European market and conclude that this is likely to result in them being 'stuck in the middle' and almost certainly eclipsed by their European rivals. They argue that UK retailers cannot avoid the challenge of mainland Europe if they are to remain competitive. Finally they highlight the structural changes which British firms must take into account in order to capitalise upon their competitive advantages.

Date: 1991
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