The MAC matrix: A new method for directing business expansion

Laurens Van Den Muyzenberg

European Management Journal, 1991, vol. 9, issue 1, 73-75

Abstract: Laurens van den Muyzenberg has developed a new diagnostic technique for screening new business opportunities: the MAC matrix (Market Attractiveness and Core Business Proximity). It is particularly useful in clarifying the search direction for a company wishing to expand.

Date: 1991
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