Kissing technological frogs: Managing technology as a strategic resource

William H Matthews

European Management Journal, 1991, vol. 9, issue 2, 145-148

Abstract: William Matthews1 identifies R&D projects which fall into a gap in the decision-making process. These are medium-term (4-5 year) projects, in between the 'tadpoles' of long-term promise and 'princes' of short-term expectation. The medium-term projects are frogs, and there are lots of them to kiss to find a prince. The gap is filled by a 'box' where technology uncertainty meets resources available. This is an area where new criteria, especially practicality, and a new culture, increase the success rate of kissing technological frogs.

Date: 1991
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/026323739190074Z
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:eurman:v:9:y:1991:i:2:p:145-148

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/115/bibliographic
http://www.elsevier. ... me/115/bibliographic

Access Statistics for this article

European Management Journal is currently edited by Michael Haenlein

More articles in European Management Journal from Elsevier
Bibliographic data for series maintained by Catherine Liu ().