Pan-European groupings: A case study in paint manufacture

Lluis Renart and Francesco Parés

European Management Journal, 1991, vol. 9, issue 4, 378-396

Abstract: This complete Case Study, including Teaching Notes, won the 1991 EFMD Case Writing Competition Prize on a European theme, as well as receiving much praise from the judges. The Case concerns a group of four different European paint manufacturers co-operating in an EC Economic Interest Grouping to improve their economic position in European markets. The co-ordination of raw material purchasing policies was the first area of joint action; they obtained significant discounts straight away. Then they could begin to think about competing together against the big paint multinationals established in Europe. Later, talks started on joint investment and technology transfer. Lluis Renart and Francesco Parés have written a stimulating Case Study with Teaching Notes of value to business students and managers wishing to test out their analytical abilities.

Date: 1991
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