Buying behaviour in European and American industry: Contrasts

Bernard Cova and Robert Salle

European Management Journal, 1991, vol. 9, issue 4, 433-436

Abstract: The last 10 years have seen an increase in the importance of buyers in industry, and changes in their relationships with suppliers. Bernard Cova and Robert Salle examine the two major schools of thought on buyer-supplier relations at the present time -- European and American. They also look forward to possible new developments in buying in the 1990s.

Date: 1991
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