Introducing a project management culture

Gareth Firth and Riva Krut

European Management Journal, 1991, vol. 9, issue 4, 437-443

Abstract: Large organizations can increase their response and flexibility in an increasingly competitive environment by integrating project management with their more traditional line organizational culture. Gareth Firth and Riva Krut, drawing on their experiences as management consultants, chart the steps necessary to successfully achieve this means of strengthening organizations.

Date: 1991
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