Taiwan's electronic companies are targeting Europe

Michael McDermott

European Management Journal, 1991, vol. 9, issue 4, 466-474

Abstract: The market penetrative power of Taiwanese exports is a well-known story. Less is known about Taiwan's strongest export companies, in electronics, which have been targeting Europe in preference to the USA in their marketing strategies since 1986, and have succeeded in making it Taiwan's fastestgrowing export market. Michael McDermott considers the roots of Taiwan's electronics industry, its internationalization, and diversification from consumer to industrial electronics. He then sets out the facts on Taiwan's striking export and investment record in the Single European Market and offers forecasts for the future.

Date: 1991
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