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A safe haven in times of crisis: The appeal of family companies as employers amid the COVID-19 pandemic

Philipp Jaufenthaler

Journal of Family Business Strategy, 2023, vol. 14, issue 1

Abstract: Family firms often struggle to recruit skilled non-family employees. Applying a mixed-method strategy, this article investigates the changing perception of family firms as attractive employers in the context of the COVID-19 pandemic. Experimental results indicate that family firms benefit from a greater popularity amid crises owing to perceptions that they offer greater job security and compensation. Qualitative findings expand on these results by identifying new attractiveness-relevant factors that only come into play amid crises—specifically, multifaceted conceptions of family firms’ crisis responses and their importance for local communities and economies contribute to their situational appeal.

Keywords: Family firm perception; Signaling theory; Recruitment in family firms; Organizational attractiveness; Crisis response; COVID-19 (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (1)

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DOI: 10.1016/j.jfbs.2022.100520

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