Branding the family firm: A review, integrative framework proposal, and research agenda

Claudia Binz Astrachan, Isabel Botero, Joseph H. Astrachan and Reinhard Prügl

Journal of Family Business Strategy, 2018, vol. 9, issue 1, 3-15

Abstract: A family business brand allows family-owned companies to leverage a valuable idiosyncratic resource: the family nature of the firm. A steadily growing body of research evidences the growing interest among both researchers and practitioners – understandably so, given that prior contributions have identified a range of positive organizational outcomes associated with family business branding. However, the lack of a unifying definition, an encompassing framework, and an adequate measure of a family business brand present important challenges for the advancement of the field. Applying a systems approach, we propose a multi-dimensional conceptualization of the family business brand that emerges from prior research and our own observations of actual family business branding practices. With this guiding framework, we hope to systemize and inspire future research to help facilitate growth in this area of work.

Keywords: Family business brand; Literature review; Family business brand framework; Future research (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (42)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S1877858518300020
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:fambus:v:9:y:2018:i:1:p:3-15

Ordering information: This journal article can be ordered from
http://www.elsevier.com/wps/find/journaldescription.cws_home/719791/bibliographic
http://www.elsevier. ... 719791/bibliographic

DOI: 10.1016/j.jfbs.2018.01.002

Access Statistics for this article

Journal of Family Business Strategy is currently edited by J.H. Astrachan

More articles in Journal of Family Business Strategy from Elsevier
Bibliographic data for series maintained by Catherine Liu ().