Diffusion in complex social networks
Dunia López-Pintado
Authors registered in the RePEc Author Service: Dunia Lopez Pintado
Games and Economic Behavior, 2008, vol. 62, issue 2, 573-590
Abstract:
This paper studies how a behavior spreads in a population. We consider a network of interacting agents whose actions are determined by the actions of their neighbors, according to a simple diffusion rule. We find, using a mean-field approach, the threshold for the spreading rate above which the behavior spreads and becomes persistent in the population. This threshold crucially depends on the connectivity distribution of the social network and on specific features of the diffusion rule.
Date: 2008
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Working Paper: DIFFUSION IN COMPLEX SOCIAL NETWORKS (2004) 
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Persistent link: https://EconPapers.repec.org/RePEc:eee:gamebe:v:62:y:2008:i:2:p:573-590
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