Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks

Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy

International Journal of Research in Marketing, 2008, vol. 25, issue 2, 119-128

Abstract: High tech firms can mitigate potential risks by diversifying their product–market portfolios. A key research question is how such diversification influences firm survival. A firm exits the market in two ways, specifically, dissolution and acquisition. Here, we model how the diversity of a new firm's product–market portfolio influences the times to both types of exits. Specifically, we allow for interaction effects of the competitive intensity of a firm's environment and the diversity of a firm's product–market portfolio with its patents and trademarks. Using a competing risk hazard model, we estimate the effects of various covariates on the time to exit for 1435 US high tech firms.

Keywords: New firms; Product strategy; Market strategy; Survival; Entrepreneurship; Hazard model; Competing risks (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:25:y:2008:i:2:p:119-128

DOI: 10.1016/j.ijresmar.2007.12.005

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