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International Journal of Research in Marketing

2008 - 2020

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Haili He ().

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Volume 37, issue 1, 2020

Retailing and retailing research in the age of big data analytics pp. 3-14 Downloads
Marnik G. Dekimpe
The future of marketing pp. 15-26 Downloads
Roland T. Rust
The evolving world of research in marketing and the blending of theory and data pp. 27-42 Downloads
Donald R. Lehmann
Delimiting disruption: Why Uber is disruptive, but Airbnb is not pp. 43-55 Downloads
Eitan Muller
Organizing for cross-selling: Do it right, or not at all pp. 56-73 Downloads
Christian Homburg, Sina Böhler and Sebastian Hohenberg
Dynamic effects of newcomer salespersons' peer relational exchanges and structures on performance pp. 74-92 Downloads
Danny P. Claro, Carla Ramos, Gabriel R. Gonzalez and Robert W. Palmatier
On the monetization of mobile apps pp. 93-107 Downloads
Gil Appel, Barak Libai, Eitan Muller and Ron Shachar
Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels pp. 108-128 Downloads
Franck Celhay, Peiyao Cheng, Josselin Masson and Wenhua Li
Customer satisfaction underappreciation: The relation of customer satisfaction to CEO compensation pp. 129-150 Downloads
Ming-Hui Huang and Michael Trusov
A comparative analysis of marketing promotions and implications for data analytics pp. 151-174 Downloads
Moutaz Khouja, Chandra Subramaniam and Vinay Vasudev
When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics pp. 175-195 Downloads
Nick J.F. Bombaij and Marnik G. Dekimpe
Direct effect of advertising spending on firm value: Moderating role of financial analyst coverage pp. 196-212 Downloads
Ding Du and Talai Osmonbekov

Volume 36, issue 4, 2019

Strategic orientation and firm risk pp. 509-527 Downloads
Abhi Bhattacharya, Shekhar Misra and Hanieh Sardashti
Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer pp. 528-541 Downloads
Tanya Mark, Jan Bulla, Rakesh Niraj, Ingo Bulla and Wolfgang Schwarzwäller
The aesthetic fidelity effect pp. 542-557 Downloads
Annika Wiecek, Daniel Wentzel and Jan R. Landwehr
Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search pp. 558-579 Downloads
Erik Maier
The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs pp. 580-596 Downloads
Jessie J. Wang and Ashok K. Lalwani
The multichannel pricing dilemma: Do consumers accept higher offline than online prices? pp. 597-612 Downloads
Christian Homburg, Karin Lauer and Arnd Vomberg
A model of product compatibility introduction with consumer recognition pp. 613-629 Downloads
Yuansheng Wei and Pei Huang
Political ideology and brand attachment pp. 630-646 Downloads
Eugene Y. Chan and Jasmina Ilicic
Composing tweets to increase retweets pp. 647-668 Downloads
Nima Y. Jalali and Purushottam Papatla
Nostalgia marketing and (re-)enchantment pp. 669-686 Downloads
Benjamin J. Hartmann and Katja H. Brunk

Volume 36, issue 3, 2019

The impact of digital transformation on the retailing value chain pp. 350-366 Downloads
Werner Reinartz, Nico Wiegand and Monika Imschloss
Branding in the era of digital (dis)intermediation pp. 367-384 Downloads
Katrijn Gielens and Jan-Benedict E.M. Steenkamp
Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption pp. 385-399 Downloads
Elisa Konya-Baumbach, Monika C. Schuhmacher, Sabine Kuester and Victoria Kuharev
International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy pp. 400-419 Downloads
Nils Wlömert and Dominik Papies
Engaging the unengaged customer: The value of a retailer mobile app pp. 420-438 Downloads
Harald J. van Heerde, Isaac M. Dinner and Scott A. Neslin
Do mobile banner ads increase sales? Yes, in the offline channel pp. 439-453 Downloads
Ernst C. Osinga, Menno Zevenbergen and Mark W.G. van Zuijlen
When consumers can return digital products: Influence of firm- and consumer-induced communication on the returns and profitability of news articles pp. 454-470 Downloads
Petra Schulz, Edlira Shehu and Michel Clement
Online marketing: When to offer a refund for advanced sales pp. 471-491 Downloads
Meng Wu, Ruud H. Teunter and Stuart X. Zhu
Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media pp. 492-508 Downloads
Susan A.M. Vermeer, Theo Araujo, Stefan F. Bernritter and Guda van Noort

Volume 36, issue 2, 2019

Capturing digital experience: The method of screencast videography pp. 169-184 Downloads
Fatema Kawaf
Measuring and forecasting mobile game app engagement pp. 185-199 Downloads
Oliver Rutz, Ashwin Aravindakshan and Olivier Rubel
Hook vs. hope: How to enhance customer engagement through gamification pp. 200-215 Downloads
Andreas B. Eisingerich, André Marchand, Martin P. Fritze and Lin Dong
Video mining: Measuring visual information using automatic methods pp. 216-231 Downloads
Xi Li, Mengze Shi and Wang, Xin (Shane)
Advertising spending patterns and competitor impact pp. 232-250 Downloads
Maarten J. Gijsenberg and Vincent R. Nijs
Remaining focus increases task evaluation and future task perseverance pp. 251-263 Downloads
Yunhui Huang and Yanli Jia
Too much of a good thing? Consumer response to strategic changes in brand image pp. 264-280 Downloads
Tarje Gaustad, Bendik M. Samuelsen, Luk Warlop and Gavan J. Fitzsimons
Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study pp. 281-305 Downloads
Wassili Lasarov, Robert Mai, Nieves García de Frutos, José Manuel Ortega Egea and Stefan Hoffmann
Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference pp. 306-324 Downloads
Ann Kronrod and Joel Huber
Feature-based attributes and the roles of consumers' perception bias and inference in choice pp. 325-340 Downloads
Fang Wu, Joffre Swait and Yuxin Chen

Volume 36, issue 1, 2019

The effect of social networks structure on innovation performance: A review and directions for research pp. 3-19 Downloads
Eitan Muller and Renana Peres
Comparing automated text classification methods pp. 20-38 Downloads
Jochen Hartmann, Juliana Huppertz, Christina Schamp and Mark Heitmann
Making new products go viral and succeed pp. 39-62 Downloads
Hang T. Nguyen and Malika Chaudhuri
Competing with co-created products pp. 63-82 Downloads
Dinah Cohen-Vernik, Amit Pazgal and Niladri B. Syam
Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior pp. 83-99 Downloads
Amir Grinstein, Henrik Hagtvedt and Ann Kronrod
Modeling the relationship between firm and user generated content and the stages of the marketing funnel pp. 100-116 Downloads
Anatoli Colicev, Ashish Kumar and Peter O'Connor
Marketing analytics using anonymized and fragmented tracking data pp. 117-136 Downloads
Chinmay Kakatkar and Martin Spann
Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus pp. 137-150 Downloads
Kyeongheui Kim and Jongwon Park
Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level pp. 151-168 Downloads
Jin Sun, Hean Tat Keh and Angela Y. Lee
Page updated 2020-07-08