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International Journal of Research in Marketing

2008 - 2019

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

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Volume 36, issue 2, 2019

Capturing digital experience: The method of screencast videography pp. 169-184 Downloads
Fatema Kawaf
Measuring and forecasting mobile game app engagement pp. 185-199 Downloads
Oliver Rutz, Ashwin Aravindakshan and Olivier Rubel
Hook vs. hope: How to enhance customer engagement through gamification pp. 200-215 Downloads
Andreas B. Eisingerich, André Marchand, Martin P. Fritze and Lin Dong
Video mining: Measuring visual information using automatic methods pp. 216-231 Downloads
Xi Li, Mengze Shi and Wang, Xin (Shane)
Advertising spending patterns and competitor impact pp. 232-250 Downloads
Maarten J. Gijsenberg and Vincent R. Nijs
Remaining focus increases task evaluation and future task perseverance pp. 251-263 Downloads
Yunhui Huang and Yanli Jia
Too much of a good thing? Consumer response to strategic changes in brand image pp. 264-280 Downloads
Tarje Gaustad, Bendik M. Samuelsen, Luk Warlop and Gavan J. Fitzsimons
Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study pp. 281-305 Downloads
Wassili Lasarov, Robert Mai, Nieves García de Frutos, José Manuel Ortega Egea and Stefan Hoffmann
Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference pp. 306-324 Downloads
Ann Kronrod and Joel Huber
Feature-based attributes and the roles of consumers' perception bias and inference in choice pp. 325-340 Downloads
Fang Wu, Joffre Swait and Yuxin Chen

Volume 36, issue 1, 2019

The effect of social networks structure on innovation performance: A review and directions for research pp. 3-19 Downloads
Eitan Muller and Renana Peres
Comparing automated text classification methods pp. 20-38 Downloads
Jochen Hartmann, Juliana Huppertz, Christina Schamp and Mark Heitmann
Making new products go viral and succeed pp. 39-62 Downloads
Hang T. Nguyen and Malika Chaudhuri
Competing with co-created products pp. 63-82 Downloads
Cohen-Vernik, Dinah, Amit Pazgal and Niladri B. Syam
Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior pp. 83-99 Downloads
Amir Grinstein, Henrik Hagtvedt and Ann Kronrod
Modeling the relationship between firm and user generated content and the stages of the marketing funnel pp. 100-116 Downloads
Anatoli Colicev, Ashish Kumar and Peter O'Connor
Marketing analytics using anonymized and fragmented tracking data pp. 117-136 Downloads
Chinmay Kakatkar and Martin Spann
Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus pp. 137-150 Downloads
Kyeongheui Kim and Jongwon Park
Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level pp. 151-168 Downloads
Jin Sun, Hean Tat Keh and Angela Y. Lee

Volume 35, issue 4, 2018

Extracting brand information from social networks: Integrating image, text, and social tagging data pp. 538-556 Downloads
Jan Klostermann, Anja Plumeyer, Daniel Böger and Reinhold Decker
Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands pp. 557-574 Downloads
Nele Hansen, Ann-Kristin Kupfer and Hennig-Thurau, Thorsten
Evaluating marketplace synergies of ingredient brand alliances pp. 575-590 Downloads
Anthony Koschmann and Douglas Bowman
On the monetary impact of fashion design piracy pp. 591-610 Downloads
Gil Appel, Barak Libai and Eitan Muller
Investor sentiment and advertising expenditure pp. 611-627 Downloads
G. Mujtaba Mian, Piyush Sharma and Ferdinand A. Gul
Providing health checks as incentives to retain blood donors — Evidence from two field experiments pp. 628-640 Downloads
Sigrun Leipnitz, Martha de Vries, Michel Clement and Nina Mazar
Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand pp. 641-660 Downloads
Dinakar Jayarajan, S. Siddarth and Silva-Risso, Jorge
Targeting online display ads: Choosing their frequency and spacing pp. 661-672 Downloads
Steffen Försch and Evert de Haan
When consumers become project backers: The psychological consequences of participation in crowdfunding pp. 673-685 Downloads
Sally Bitterl and Martin Schreier

Volume 35, issue 3, 2018

Investors' evaluations of price-increase preannouncements pp. 359-377 Downloads
Leon Gim Lim, Kapil R. Tuli and Marnik G. Dekimpe
Temporal myopia in sustainable behavior under uncertainty pp. 378-393 Downloads
Arianne J. van der Wal, Femke van Horen and Amir Grinstein
Estimating time-varying parameters in brand choice models: A semiparametric approach pp. 394-414 Downloads
Daniel Guhl, Bernhard Baumgartner, Thomas Kneib and Winfried J. Steiner
A random coefficients mixture hidden Markov model for marketing research pp. 415-431 Downloads
Eelco Kappe, Ashley Stadler Blank and Wayne S. DeSarbo
New product success in the consumer packaged goods industry: A shopper marketing approach pp. 432-452 Downloads
Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp and Marnik G. Dekimpe
The effects of mobile promotions on customer purchase dynamics pp. 453-470 Downloads
Chang Hee Park, Young-Hoon Park and David A. Schweidel
Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity pp. 471-489 Downloads
Ivan A. Guitart, Jorge Gonzalez and Stefan Stremersch
On consumer choice patterns and the net impact of feature promotions pp. 490-508 Downloads
Jonne Guyt and Els Gijsbrechts
May the force drag your dynamic logo: The brand work-energy effect pp. 509-523 Downloads
Stacey M. Baxter and Jasmina Ilicic
Quality signaling via strikethrough prices pp. 524-532 Downloads
Eric Schmidbauer and Axel Stock

Volume 35, issue 2, 2018

Endogeneity in survey research pp. 185-204 Downloads
Jon Bingen Sande and Mrinal Ghosh
Disentangling the effect of services on B2B firm value: Trade-offs of sales, profits, and earnings volatility pp. 205-223 Downloads
Mehdi Nezami, Stefan Worm and Robert W. Palmatier
Mobile diaries – Benchmark against metered measurements: An empirical investigation pp. 224-241 Downloads
Mitchell J. Lovett and Renana Peres
A simultaneous model of multiple-discrete choices of variety and quantity pp. 242-257 Downloads
Ralf van der Lans
Instructional Manipulation Checks: A longitudinal analysis with implications for MTurk pp. 258-269 Downloads
Leonard J. Paas, Sara Dolnicar and Logi Karlsson
Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay pp. 270-288 Downloads
Els Gijsbrechts, Katia Campo and Mark Vroegrijk
Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads pp. 289-304 Downloads
Laurence Dessart
The direct and indirect effects of economic wealth on time to take-off pp. 305-318 Downloads
Towhidul Islam and Nigel Meade
Sharing product harm information: The effects of self-construal and self-relevance pp. 319-335 Downloads
Ezgi Akpinar, Peeter W J Verlegh and Ale Smidts
Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers pp. 336-358 Downloads
Eline L.E. De Vries, Bob M. Fennis, Tammo H.A. Bijmolt, Gert J. Ter Horst and Jan-Bernard C. Marsman

Volume 35, issue 1, 2018

Innovations and technological comebacks pp. 1-14 Downloads
Renaud Foucart, Cheng Wan and Shidong Wang
Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas pp. 15-33 Downloads
Ted Matherly, Zachary G. Arens and Todd J. Arnold
Capturing flexible correlations in multiple-discrete choice outcomes using copulas pp. 34-59 Downloads
Chul Kim, Duk Bin Jun and Sungho Park
Brand portfolio coherence: Scale development and empirical demonstration pp. 60-80 Downloads
Hang T. Nguyen, Yufei Zhang and Roger J. Calantone
Consumer power and choice deferral: The role of anticipated regret pp. 81-99 Downloads
Mehdi Mourali, Zhiyong Yang, Frank Pons and Derek Hassay
Optimizing service failure and damage control pp. 100-115 Downloads
Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner and Oded Koenigsberg
Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity pp. 116-143 Downloads
Ho Kim and Norris I. Bruce
Feeling disconnected from others: The effects of ambient darkness on hedonic choice pp. 144-153 Downloads
Huang, Xun (Irene), Ping Dong and Aparna A. Labroo
Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties pp. 154-169 Downloads
Kalyani Menon and Chatura Ranaweera
Who needs a reason to indulge? Happiness following reason-based indulgent consumption pp. 170-184 Downloads
Francine Espinoza Petersen, Heather Johnson Dretsch and Yuliya Komarova Loureiro
Page updated 2019-07-18