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International Journal of Research in Marketing

2008 - 2018

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

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Volume 35, issue 3, 2018

Investors' evaluations of price-increase preannouncements pp. 359-377 Downloads
Leon Gim Lim, Kapil R. Tuli and Marnik G. Dekimpe
Temporal myopia in sustainable behavior under uncertainty pp. 378-393 Downloads
Arianne J. van der Wal, Femke van Horen and Amir Grinstein
Estimating time-varying parameters in brand choice models: A semiparametric approach pp. 394-414 Downloads
Daniel Guhl, Bernhard Baumgartner, Thomas Kneib and Winfried J. Steiner
A random coefficients mixture hidden Markov model for marketing research pp. 415-431 Downloads
Eelco Kappe, Ashley Stadler Blank and Wayne S. DeSarbo
New product success in the consumer packaged goods industry: A shopper marketing approach pp. 432-452 Downloads
Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp and Marnik G. Dekimpe
The effects of mobile promotions on customer purchase dynamics pp. 453-470 Downloads
Chang Hee Park, Young-Hoon Park and David A. Schweidel
Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity pp. 471-489 Downloads
Ivan A. Guitart, Jorge Gonzalez and Stefan Stremersch
On consumer choice patterns and the net impact of feature promotions pp. 490-508 Downloads
Jonne Guyt and Els Gijsbrechts
May the force drag your dynamic logo: The brand work-energy effect pp. 509-523 Downloads
Stacey M. Baxter and Jasmina Ilicic
Quality signaling via strikethrough prices pp. 524-532 Downloads
Eric Schmidbauer and Axel Stock

Volume 35, issue 2, 2018

Endogeneity in survey research pp. 185-204 Downloads
Jon Bingen Sande and Mrinal Ghosh
Disentangling the effect of services on B2B firm value: Trade-offs of sales, profits, and earnings volatility pp. 205-223 Downloads
Mehdi Nezami, Stefan Worm and Robert W. Palmatier
Mobile diaries – Benchmark against metered measurements: An empirical investigation pp. 224-241 Downloads
Mitchell J. Lovett and Renana Peres
A simultaneous model of multiple-discrete choices of variety and quantity pp. 242-257 Downloads
Ralf van der Lans
Instructional Manipulation Checks: A longitudinal analysis with implications for MTurk pp. 258-269 Downloads
Leonard J. Paas, Sara Dolnicar and Logi Karlsson
Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay pp. 270-288 Downloads
Els Gijsbrechts, Katia Campo and Mark Vroegrijk
Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads pp. 289-304 Downloads
Laurence Dessart
The direct and indirect effects of economic wealth on time to take-off pp. 305-318 Downloads
Towhidul Islam and Nigel Meade
Sharing product harm information: The effects of self-construal and self-relevance pp. 319-335 Downloads
Ezgi Akpinar, Peeter W J Verlegh and Ale Smidts
Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers pp. 336-358 Downloads
Eline L.E. De Vries, Bob M. Fennis, Tammo H.A. Bijmolt, Gert J. Ter Horst and Jan-Bernard C. Marsman

Volume 35, issue 1, 2018

Innovations and technological comebacks pp. 1-14 Downloads
Renaud Foucart, Cheng Wan and Shidong Wang
Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas pp. 15-33 Downloads
Ted Matherly, Zachary G. Arens and Todd J. Arnold
Capturing flexible correlations in multiple-discrete choice outcomes using copulas pp. 34-59 Downloads
Chul Kim, Duk Bin Jun and Sungho Park
Brand portfolio coherence: Scale development and empirical demonstration pp. 60-80 Downloads
Hang T. Nguyen, Yufei Zhang and Roger J. Calantone
Consumer power and choice deferral: The role of anticipated regret pp. 81-99 Downloads
Mehdi Mourali, Zhiyong Yang, Frank Pons and Derek Hassay
Optimizing service failure and damage control pp. 100-115 Downloads
Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner and Oded Koenigsberg
Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity pp. 116-143 Downloads
Ho Kim and Norris I. Bruce
Feeling disconnected from others: The effects of ambient darkness on hedonic choice pp. 144-153 Downloads
Huang, Xun (Irene), Ping Dong and Aparna A. Labroo
Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties pp. 154-169 Downloads
Kalyani Menon and Chatura Ranaweera
Who needs a reason to indulge? Happiness following reason-based indulgent consumption pp. 170-184 Downloads
Francine Espinoza Petersen, Heather Johnson Dretsch and Yuliya Komarova Loureiro

Volume 34, issue 4, 2017

Metrics unreliability and marketing overspending pp. 761-779 Downloads
Shrihari Sridhar, Prasad A. Naik and Ajay Kelkar
Mediation analysis: A new test when all or some variables are categorical pp. 780-798 Downloads
Jiaxiu He, Wang, Xin (Shane) and David J. Curry
Overcoming lower imagery ability through process priming pp. 799-812 Downloads
Massimiliano Ostinelli and Ulf Böckenholt
Time preferences and the pricing of complementary durables and consumables pp. 813-828 Downloads
Iman Ahmadi, Bernd Skiera, Anja Lambrecht and Florian Heubrandner
The ugly side of customer management – Consumer reactions to firm-initiated contract terminations pp. 829-850 Downloads
Anke Lepthien, Dominik Papies, Michel Clement and Valentyna Melnyk
When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal pp. 851-871 Downloads
Hyokjin Kwak, Marina Puzakova and Joseph F. Rocereto
The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand pp. 872-891 Downloads
Jiska Eelen, Peren Özturan and Peeter W.J. Verlegh
Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context pp. 892-900 Downloads
Benjamin Boeuf and Jessica Darveau
Social influence in the adoption of a B2B loyalty program: The role of elite status members pp. 901-918 Downloads
Vijay Viswanathan, F. Javier Sese and Manfred Krafft
When serving customers includes correcting them: Understanding the ambivalent effects of enforcing service rules pp. 919-941 Downloads
Johannes Habel, Sascha Alavi and Doreén Pick

Volume 34, issue 3, 2017

Protecting customer privacy when marketing with second-party data pp. 593-603 Downloads
Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li and Yan Yu
Marketing accounts pp. 604-621 Downloads
Neil Thomas Bendle and Wang, Xin (Shane)
Incorporating hidden costs of annoying ads in display auctions pp. 622-640 Downloads
Valeria Stourm and Eric Bax
What should be the dependent variable in marketing-related event studies? pp. 641-659 Downloads
Bernd Skiera, Emanuel Bayer and Lisa Schöler
The impact of investor impatience and environmental turbulence on myopic marketing management and stock performance pp. 660-677 Downloads
Tuck Siong Chung and Angie Low
Inter-Generational Pendula (IGP): Toward a theory of immigrant identity, materialism and religiosity pp. 678-693 Downloads
Mohammadali Zolfagharian and Ebru Ulusoy
Advertising and price competition in a manufacturer-retailer channel pp. 694-716 Downloads
Tat Y. Chan, Chakravarthi Narasimhan and Yeujun Yoon
Ethnic minority consumers reactions to advertisements featuring members of other minority groups pp. 717-733 Downloads
Mohammed El Hazzouri, Kelley J. Main and Sergio W. Carvalho
Corporate social responsibility and product quality: Complements or substitutes? pp. 734-745 Downloads
Sumitro Banerjee and Luc Wathieu
An experience-utility explanation of the preference for larger assortments pp. 746-760 Downloads
Aylin Aydinli, Yangjie Gu and Michel Tuan Pham

Volume 34, issue 2, 2017

An approach to improve the predictive power of choice-based conjoint analysis pp. 325-335 Downloads
Sudhir Voleti, V. Srinivasan and Pulak Ghosh
Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success pp. 336-354 Downloads
André Marchand, Thorsten Hennig-Thurau and Caroline Wiertz
Neural responses to functional and experiential ad appeals: Explaining ad effectiveness pp. 355-366 Downloads
Linda E. Couwenberg, Maarten A.S. Boksem, Roeland C. Dietvorst, Loek Worm, Willem J.M.I. Verbeke and Ale Smidts
Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context pp. 367-381 Downloads
Arnaud De Bruyn and Sonja Prokopec
Reward-scrounging in customer referral programs pp. 382-398 Downloads
Jannik Meyners, Christian Barrot, Jan U. Becker and Anand V. Bodapati
A matter of perspective: Design newness and its performance effects pp. 399-413 Downloads
Katrin Talke, Sebastian Müller and Jaap E. Wieringa
The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues pp. 414-429 Downloads
Ryan Langan, Ali Besharat and Sajeev Varki
The allure of the hidden: How product unveiling confers value pp. 430-441 Downloads
Vanessa M. Patrick, Yashar Atefi and Henrik Hagtvedt
Empirical generalizations on the impact of stars on the economic success of movies pp. 442-461 Downloads
Julian Hofmann, Michel Clement, Franziska Völckner and Thorsten Hennig-Thurau
The catbird seat of the sales force: How sales force integration leads to new product success pp. 462-479 Downloads
Sabine Kuester, Christian Homburg and Andreas Hildesheim
The impact of contextual television ads on online conversions: An application in the insurance industry pp. 480-498 Downloads
Ivan A. Guitart and Guillaume Hervet
Compensatory word of mouth: Advice as a device to restore control pp. 499-515 Downloads
Alessandro M. Peluso, Andrea Bonezzi, Matteo De Angelis and Derek D. Rucker
When and how to infer heuristic consideration set rules of consumers pp. 516-535 Downloads
Lucas Bremer, Mark Heitmann and Thomas F. Schreiner
Opinion leadership in small groups pp. 536-552 Downloads
Sarit Moldovan, Eitan Muller, Yossi Richter and Elad Yom-Tov
Coupon clipping by impoverished consumers: Linking demographics, basket size, and coupon redemption rates pp. 553-571 Downloads
Stephanie M. Noble, Kang Bok Lee, Russell Zaretzki and Chad Autry
Brand linguistics: A theory-driven framework for the study of language in branding pp. 572-591 Downloads
Marina Carnevale, David Luna and Dawn Lerman

Volume 34, issue 1, 2017

Leading the Future of Marketing pp. 1-1 Downloads
Roland T. Rust
The Internet-of-Things: Review and research directions pp. 3-21 Downloads
Irene C.L. Ng and Susan Y.L. Wakenshaw
Digital marketing: A framework, review and research agenda pp. 22-45 Downloads
P.K. Kannan and Li, Hongshuang “Alice”
Service-dominant logic 2025 pp. 46-67 Downloads
Stephen L. Vargo and Robert F. Lusch
Competitive strategies in the motion picture industry: An ABM to study investment decisions pp. 69-99 Downloads
Sebastiano A. Delre, Claudio Panico and Berend Wierenga
Modeling the role of message content and influencers in social media rebroadcasting pp. 100-119 Downloads
Yuchi Zhang, Wendy W. Moe and David A. Schweidel
The “tipping point” feature of social coupons: An empirical investigation pp. 120-136 Downloads
Hu, Mantian (Mandy) and Russell S. Winer
The financial brand value chain: How brand investments contribute to the financial health of firms pp. 137-153 Downloads
Marc Fischer and Alexander Himme
No future without the past? Predicting churn in the face of customer privacy pp. 154-172 Downloads
Niels Holtrop, Jaap E. Wieringa, Maarten J. Gijsenberg and Peter C. Verhoef
The effect of firms' structural designs on advertising and personal selling returns pp. 173-193 Downloads
Ju-Yeon Lee, Shrihari Sridhar and Robert W. Palmatier
The impact of instant reward programs and bonus premiums on consumer purchase behavior pp. 194-211 Downloads
Alec Minnema, Tammo H.A. Bijmolt and Mariёlle C. Non
The contingent roles of R&D–sales versus R&D–marketing cooperation in new-product development of business-to-business firms pp. 212-230 Downloads
Christian Homburg, Sascha Alavi, Thomas Rajab and Jan Wieseke
The impact of diversity on institutional longevity pp. 231-251 Downloads
Samantha N.N. Cross and Mary C. Gilly
Outsourcing to convert fixed costs into variable costs: A competitive analysis pp. 252-264 Downloads
Yunchuan Liu and Rajeev K. Tyagi
A picture is worth a thousand words: Translating product reviews into a product positioning map pp. 265-285 Downloads
Sangkil Moon and Wagner A. Kamakura
Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments pp. 286-301 Downloads
Alicia Kulczynski, Jasmina Ilicic and Stacey M. Baxter
Temperature and emotions: Effects of physical temperature on responses to emotional advertising pp. 302-320 Downloads
Pascal Bruno, Valentyna Melnyk and Franziska Völckner
Page updated 2018-12-09