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International Journal of Research in Marketing

2008 - 2021

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 38, issue 3, 2021

The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews pp. 531-548 Downloads
Maximilian H.E.E. Gerrath and Bryan Usrey
Social media resources and capabilities as strategic determinants of social media performance pp. 549-571 Downloads
André Marchand, Thorsten Hennig-Thurau and Jan Flemming
Antecedents and financial impacts of building brand love pp. 572-592 Downloads
Hang T. Nguyen and Hui Feng
Multidimensional brand equity and asymmetric risk pp. 593-614 Downloads
Kyoungnam Catherine Ha, Reo Song and Gary Erickson
The impact of mergers and acquisitions on brand equity: A structural analysis pp. 615-638 Downloads
Yanlai Chu, Junhong Chu and Hongju Liu
The complex firm financial effects of customer satisfaction improvements pp. 639-662 Downloads
Miriam Guenther and Peter Guenther
The risk of programmatic advertising: Effects of website quality on advertising effectiveness pp. 663-677 Downloads
Edlira Shehu, Nadia Abou Nabout and Michel Clement
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising pp. 678-697 Downloads
Lisan Lesscher, Lara Lobschat and Peter C. Verhoef
If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences pp. 698-714 Downloads
Robert W. Smith and Kevin Lane Keller
Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships pp. 715-731 Downloads
Anika Schumacher, Caroline Goukens and Kelly Geyskens
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products pp. 732-748 Downloads
Felix Septianto
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal pp. 749-769 Downloads
Jungsil Choi and Hyun Young Park
Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning pp. 770-791 Downloads
Adam Hakim, Shira Klorfeld, Tal Sela, Doron Friedman, Maytal Shabat-Simon and Dino J. Levy
Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions pp. 792-803 Downloads
Sunghoon Kim, Wayne S. DeSarbo and Won Chang

Volume 38, issue 2, 2021

2021 Outstanding IJRM Area Editors and Reviewers pp. A1-A1 Downloads
Cecilia Nalagon
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact pp. A2-A3 Downloads
Werner Reinartz, Michael Haenlein and Jörg Henseler
Announcement: Winner 2020 IJRM Best Article pp. A4-A4 Downloads
Gil Appel, Barak Libai, Eitan Muller and Ron Shachar
Online display advertising for CPG brands: (When) does it work? pp. 271-289 Downloads
Bernadette J. van Ewijk, Astrid Stubbe, Els Gijsbrechts and Marnik G. Dekimpe
Omnichannel marketing: Are cross-channel effects symmetric? pp. 290-310 Downloads
Venkatesh Shankar and Tarun Kushwaha
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels pp. 311-328 Downloads
Erik Maier and Jaap Wieringa
The existence and persistence of the pay-per-use bias in car sharing services pp. 329-342 Downloads
Katharina Dowling, Puneet Manchanda and Martin Spann
Content analysis of fake consumer reviews by survey-based text categorization pp. 343-364 Downloads
Sangkil Moon, Moon-Yong Kim and Dawn Iacobucci
Cents of self: How and when self-signals influence consumer value derived from choices of green products pp. 365-386 Downloads
Darcie Dixon and Sven Mikolon
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives pp. 387-401 Downloads
Linda D. Hollebeek and Russell Belk
Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing pp. 402-424 Downloads
V. Kumar and Divya Ramachandran
The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems pp. 425-447 Downloads
Bieke Henkens, Katrien Verleye and Bart Larivière
Engagement behavior and financial well-being: The effect of message framing in online pension communication pp. 448-471 Downloads
Wiebke Eberhardt, Elisabeth Brüggen, Thomas Post and Chantal Hoet
Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain pp. 472-491 Downloads
Tobias Wolf, Steffen Jahn, Maik Hammerschmidt and Welf H. Weiger
Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance pp. 492-500 Downloads
Nurlita Devian Robiady, Nila Armelia Windasari and Arfenia Nita
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing pp. 501-517 Downloads
Husain Salilul Akareem, Ahmed Shahriar Ferdous and Mikala Todd
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources pp. 518-529 Downloads
Judith Fletcher-Brown, Sarah Turnbull, Giampaolo Viglia, Tom Chen and Vijay Pereira

Volume 38, issue 1, 2021

Factors affecting the study of important marketing issues: Implications and recommendations pp. 1-11 Downloads
Ajay K. Kohli and Michael Haenlein
The Study of Important Marketing Issues: Reflections pp. 12-17 Downloads
Stefan Stremersch
The study of important marketing issues in an evolving field pp. 18-28 Downloads
Berend Wierenga
Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications pp. 29-31 Downloads
Ajay K. Kohli and Michael Haenlein
The right metrics for marketing-mix decisions pp. 32-49 Downloads
Ofer Mintz, Timothy J. Gilbride, Peter Lenk and Imran S. Currim
Who is the winner in an industry of innovation? pp. 50-69 Downloads
Yuanfang Lin, Amit Pazgal and David A. Soberman
A de-biased direct question approach to measuring consumers' willingness to pay pp. 70-84 Downloads
Reto Hofstetter, Klaus M. Miller, Harley Krohmer and Z. John Zhang
Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding pp. 85-103 Downloads
Bert Weijters, Kobe Millet and Elke Cabooter
Does the devil wear Prada? Luxury product experiences can affect prosocial behavior pp. 104-119 Downloads
Yajin Wang, Deborah Roedder John and Vladas Griskevicious
How income shapes moral judgments of prosocial behavior pp. 120-135 Downloads
Jenny G. Olson, Brent McFerran, Andrea C. Morales and Darren W. Dahl
The effect of start/end temporal landmarks on consumers' visual attention and judgments pp. 136-154 Downloads
Sheng Bi, Andrew Perkins and David Sprott
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation pp. 155-175 Downloads
Chedia Dhaoui and Cynthia M. Webster
Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence pp. 176-193 Downloads
Katja Gelbrich, Julia Hagel and Chiara Orsingher
Leveraging purchase regularity for predicting customer behavior the easy way pp. 194-215 Downloads
Thomas Reutterer, Michael Platzer and Nadine Schröder
Blending package shape with the gender dimension of brand image: How and why? pp. 216-231 Downloads
Jun Pang and Ying Ding
A retrospective review of the first 35 years of the International Journal of Research in Marketing pp. 232-269 Downloads
Naveen Donthu, Werner Reinartz, Satish Kumar and Debidutta Pattnaik

Volume 37, issue 4, 2020

The material self pp. 661-677 Downloads
Richard P. Bagozzi, Ayalla A. Ruvio and Chunyan Xie
Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently? pp. 678-696 Downloads
Martin Eisend and Erik Hermann
Designing for the genders: The role of visual harmony pp. 697-713 Downloads
Kristina Nickel, Ulrich R. Orth and Minu Kumar
Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach pp. 714-736 Downloads
Georgios Halkias and Adamantios Diamantopoulos
Seeing brands as humans: Development and validation of a brand anthropomorphism scale pp. 737-755 Downloads
Artyom Golossenko, Kishore Gopalakrishna Pillai and Lukman Aroean
Dynamics and peer effects of brand revenue in college sports pp. 756-771 Downloads
Zhuping Liu, Jason A Duan and Vijay Mahajan
Brand activism: Does courting controversy help or hurt a brand? pp. 772-788 Downloads
Sourjo Mukherjee and Niek Althuizen
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value pp. 789-804 Downloads
Emanuel Bayer, Shuba Srinivasan, Edward J. Riedl and Bernd Skiera
Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior pp. 805-820 Downloads
Arezou Ghiassaleh, Bruno Kocher and Sandor Czellar
An investigation of unsustainable luxury: How guilt drives negative word-of-mouth pp. 821-836 Downloads
Cesare Amatulli, Matteo De Angelis, Giovanni Pino and Gianluigi Guido
Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers pp. 837-852 Downloads
Minkyung Koo, Sharon Shavitt, Ashok K. Lalwani and Sydney Chinchanachokchai
Finding the self in chance events pp. 853-867 Downloads
Aekyoung Kim and Donnel Briley

Volume 37, issue 3, 2020

Introduction to the Special Section: Research for the New Normal pp. 441-442 Downloads
P.K. Kannan
Virtual and augmented reality: Advancing research in consumer marketing pp. 443-465 Downloads
Michel Wedel, Enrique Bigné and Jie Zhang
Consumer privacy and the future of data-based innovation and marketing pp. 466-480 Downloads
Alexander Bleier, Avi Goldfarb and Catherine Tucker
Machine learning and AI in marketing – Connecting computing power to human insights pp. 481-504 Downloads
Liye Ma and Baohong Sun
Tactical use of rewards to enhance loyalty program effectiveness pp. 505-520 Downloads
Peter Danaher, Laszlo Sajtos and Tracey S. Danaher
Flying with a net, and without: Preventative devices and self-control pp. 521-543 Downloads
Raghunath Singh Rao, Julie Irwin and Zhuping Liu
An economic analysis of demand of the very poor pp. 544-556 Downloads
Sanghak Lee, Suman Ann Thomas and Greg M. Allenby
Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility pp. 557-571 Downloads
Lili Wang, Yanfen You and Chun-Ming Yang
Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind pp. 572-586 Downloads
Lan Nguyen Chaplin, Tina M. Lowrey, Ayalla A. Ruvio, L.J. Shrum and Kathleen D. Vohs
Third-party signals and sales to expert-agent buyers: Quality indicators in the contemporary visual arts market pp. 587-601 Downloads
Monika Kackovic, Maurice J.G. Bun, Charles B. Weinberg, Joris J. Ebbers and Nachoem M. Wijnberg
Insight versus effort. Communicating the creative process leading to new products pp. 602-620 Downloads
Miceli, Gaetano (“Nino”), Irene Scopelliti and Maria Antonietta Raimondo
Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth pp. 621-643 Downloads
Felix Septianto, Gavin Northey, Tung Moi Chiew and Liem Viet Ngo
Opposites attract: Impact of background color on effectiveness of emotional charity appeals pp. 644-660 Downloads
Jungsil Choi, Yexin Jessica Li, Priyamvadha Rangan, Bingqing Yin and Surendra N. Singh

Volume 37, issue 2, 2020

Cross-decision social effects in product adoption and defection decisions pp. 213-235 Downloads
Vardit Landsman and Irit Nitzan
Price and quality decisions by self-serving managers pp. 236-257 Downloads
Marco Bertini, Daniel Halbheer and Oded Koenigsberg
The effect of consumer heterogeneity on firm profits in conspicuous goods markets pp. 258-280 Downloads
S. Sajeesh, Mahima Hada and Jagmohan S. Raju
Growing the service brand pp. 281-300 Downloads
Ming-Hui Huang and Chekitan S. Dev
Service with a smiley face: Emojional contagion in digitally mediated relationships pp. 301-319 Downloads
Leah Warfield Smith and Randall L. Rose
Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the U.S pp. 320-335 Downloads
Junzhao Ma, Satheesh Seenivasan and Bingyu Yan
Learning in retail entry pp. 336-355 Downloads
Nathan Yang
How the number of options affects prosocial choice pp. 356-370 Downloads
Michal Herzenstein, Utpal M. Dholakia and Scott Sonenshein
The effects of endorsers' facial expressions on status perceptions and purchase intentions pp. 371-385 Downloads
Yunqing Chen and Robert S. Wyer
De-targeting to signal quality pp. 386-404 Downloads
Xingyi Liu
Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons pp. 405-420 Downloads
Prashanth Ravula, Amit Bhatnagar and Sanjoy Ghose
The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry pp. 421-439 Downloads
Ahmet H. Kirca, Praneet Randhawa, M. Berk Talay and M. Billur Akdeniz

Volume 37, issue 1, 2020

Retailing and retailing research in the age of big data analytics pp. 3-14 Downloads
Marnik G. Dekimpe
The future of marketing pp. 15-26 Downloads
Roland T. Rust
The evolving world of research in marketing and the blending of theory and data pp. 27-42 Downloads
Donald R. Lehmann
Delimiting disruption: Why Uber is disruptive, but Airbnb is not pp. 43-55 Downloads
Eitan Muller
Organizing for cross-selling: Do it right, or not at all pp. 56-73 Downloads
Christian Homburg, Sina Böhler and Sebastian Hohenberg
Dynamic effects of newcomer salespersons' peer relational exchanges and structures on performance pp. 74-92 Downloads
Danny P. Claro, Carla Ramos, Gabriel R. Gonzalez and Robert W. Palmatier
On the monetization of mobile apps pp. 93-107 Downloads
Gil Appel, Barak Libai, Eitan Muller and Ron Shachar
Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels pp. 108-128 Downloads
Franck Celhay, Peiyao Cheng, Josselin Masson and Wenhua Li
Customer satisfaction underappreciation: The relation of customer satisfaction to CEO compensation pp. 129-150 Downloads
Ming-Hui Huang and Michael Trusov
A comparative analysis of marketing promotions and implications for data analytics pp. 151-174 Downloads
Moutaz Khouja, Chandra Subramaniam and Vinay Vasudev
When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics pp. 175-195 Downloads
Nick J.F. Bombaij and Marnik G. Dekimpe
Direct effect of advertising spending on firm value: Moderating role of financial analyst coverage pp. 196-212 Downloads
Ding Du and Talai Osmonbekov
Page updated 2021-12-02