International Journal of Research in Marketing

2008 - 2026

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 43, issue 3, 2026

Between sharing and hiding: How consumers shade knowledge pp. 637-655

Aron Darmody, Pierre-Yann Dolbec, Mujde Yuksel and Meera Venkatraman

The unexpected misbehavior exposure effect: How exposure to customer-to-customer misbehavior affects observers’ relationship expectations with frontline employees pp. 656-670

Jihao Hu, Jiehang Song, Chundong Zheng and Xavier Font

Signatures and de-objectification: How asking individual producers to sign their work increases work performance and work satisfaction pp. 671-685

Ulrike Kaiser, Benedikt Schnurr, Christoph Fuchs, Martin Schreier and Stijn M.J. van Osselaer

The impact of ambient air quality on consumer demand in the multi-channel setting: a movie industry case pp. 686-692

Youngchan Hwang, Sunghan Ryu and Daegon Cho

Getting the pace right: Performance of budget allocation heuristics in online advertising pp. 693-712

Uğurcan Dündar, Nadia Abou Nabout and Bernd Skiera

Transforming trash into treasure: Why consumers like personalized upcycling pp. 713-730

Johannes Fillmann, Franziska Völckner, Monika Imschloss and Michael Schulz

Reconstructing collective Identity: how consumers mobilize brands and consumption practices after major life disruptions pp. 731-749

Laetitia Mimoun, Mathilde Hedon Lapostolle and Julien Schmitt

Implementing e-commerce channels in business-to-business selling pp. 750-771

Roland Kassemeier, Sascha Alavi and Johannes Habel

Slowing time, shaping the future: The effect of mindfulness on intertemporal choice pp. 772-786

Amy Errmann, Yuri Seo, Felix Septianto and Chu, Xing-Yu (Marcos)

Forward-looking disclosure of customer metrics in IPO prospectuses: stock market reactions and long-term profitability pp. 787-808

Simeng Han, Emanuel Bayer, Bernd Skiera and Agnish Ghatak

Cute package, sweet taste? The effects of Kindchenschema food packaging on consumers pp. 809-826

Raphaela E. Bruckdorfer and Oliver B. Büttner

Language of images: Classifying marketing images with transformers and vision language models pp. 827-846

Maximilian Witte, Mark Heitmann, Jochen Hartmann and Keno Tetzlaff

Monetization of internet-of-things systems: how interoperability and safeguarding drive customer acquisition, retention, and expansion pp. 847-865

Andreas Fürst, Robin Friedrich, Jana-Kristin Prigge and Eva Moosbrugger

Predicting livestream shopping success pp. 866-883

Zekun Liu, Weiqing Zhang, Xiao Liu, Eitan Muller and Feiyu Xiong

Donor migration to contractual relationships and the impact on charity income pp. 884-905

Nhat Quang Le, Bram Foubert, Kathleen Cleeren and Barbara Briers

Digital Behaviors Signal Consumer Well-being: A Factor-Augmented Regularized Prediction Model Approach pp. 906-928

Yunlu Yin, Xiangnan Feng, Zihe Chen and Jayson S. Jia

A window of opportunity: transparent packaging affects product preference via psychological ownership pp. 929-946

Eva Marckhgott, Bernadette Kamleitner and Zachary Estes

Impact of recent brand consumption on brand choice: The role of uncertainty pp. 947-961

Kathleen Cleeren, Néomie Raassens, Niels Holtrop, J. Jeffrey Inman and Henri Defoor

Supplier concentration and firm performance: the role of relative size, relative reputation, and network position pp. 962-981

Amalesh Sharma, Alok R. Saboo, Sourav Bikash Borah and Anirban Adhikary

The brand-equity implications of selling through hard discounters pp. 982-1003

Joep van der Plas, Inge Geyskens and Marnik G. Dekimpe

Consumer financial data exchange: marketing meets digital finance and open banking pp. 1004-1024

Simon J. Blanchard, Kelly D. Martin and Linda Court Salisbury

Unveiling consumer preferences: a theory-based multimodal deep learning architecture for explainable recommendation pp. 1025-1046

Xinyu Liu, Yang Qian, Yezheng Liu, Jennifer Shang, Yuanchun Jiang and Yidong Chai

Volume 43, issue 2, 2026

The Bible of publishing: a perspective inspired by Don Lehmann pp. 247-263

Stefan Stremersch, Marnik Dekimpe, Jacob Goldenberg, Pk Kannan, Eitan Muller, Koen Pauwels, Roland T. Rust, Martin Schreier and Jan-Benedict Steenkamp

Simple or complex logos? The impact of logo complexity on brand luxuriousness perception pp. 264-277

Qing Tang, Huang, Xun (Irene) and Kuangjie Zhang

The impact of sustainability programs on consumer purchase behavior: Evidence from Amazon pp. 278-296

Davide Proserpio, Ali Goli, Tyler Mangini, Ken Lau and Daniela Yu

This tree in the forest is mine: The effect of concreteness on psychological ownership pp. 297-316

Bart Claus, Jiska Eelen and Luk Warlop

A topic change point model for phrase-based topic inference pp. 317-343

Joachim Büschken and Greg M. Allenby

Trajectories of brand afterlife pp. 344-361

Jacob Ostberg and Benjamin J. Hartmann

Financial infidelity asymmetry predicts couples’ financial and relationship well-being pp. 362-382

Hristina Nikolova, Jenny G. Olson and Joe J. Gladstone

Determining the quality of B2C sales leads from online chats pp. 383-403

Valerie Good, Abhi Bhattacharya, Bryan W. Hochstein and Clay M. Voorhees

Intentional hedonic consumption motivates prosocial behavior pp. 404-419

Daniela Carmen Cristian, Bob Fennis, Anirban Mukhopadhyay and Luk Warlop

Character over consistency: telling tales of marketing’s ‘She-Monsters’ pp. 420-435

Rachel Ashman, Stephen Brown and Anthony Patterson

Breaking the mold: how visual atypicality shapes brand-generated image virality pp. 436-456

Zitian Adam and Zhiyong Yang

Choice in the age of post-generalization: fragmentation, hyper-personalization, and private universes of choice pp. 457-461

Renana Peres, Martin Schreier, David A. Schweidel and Alina Sorescu

Probabilistic Machine Learning: New Frontiers for Modeling Consumers and their Choices pp. 462-484

Ryan Dew, Nicolas Padilla, Lan E. Luo, Shin Oblander, Asim Ansari, Khaled Boughanmi, Michael Braun, Fred Feinberg, Jia Liu, Thomas Otter, Longxiu Tian, Yixin Wang and Mingzhang Yin

Search in service of choice: An agenda for comparing, extending, and integrating consumer search models pp. 485-499

Antonia Krefeld-Schwalb, Ana Martinovici, Jacob L. Orquin, Anocha Aribarg, Tulin Erdem, Eric J. Johnson, Crystal Reeck, Dan R. Schley, Stephanie M. Smith, Maarten Speekenbrink, Neil Stewart, Elke U. Weber and Cathy Liu Yang

Politics in the middle: A call to study nuanced political differences in a binary world pp. 500-513

Nailya Ordabayeva, Selin A. Malkoc, J. Christine Kim, Monika Lisjak, Elicia John, Grant Donnelly, Lisa A. Cavanaugh and Vikas Mittal

Integrating neuro-psychological habit research into consumer choice models pp. 514-536

Ryan Webb, Jessica Fong, Peter Landry, Julia Levine, Alexendra Steiny Wellsjo, Olivia Natan, Asaf Mazar, Clarice Y. Zhao, Phillippa Lally, Sanne de Wit, O’Doherty, John P., Andrew T. Ching, Raphael Thomadsen, Matthew Osborne, Mark E. Bouton, Wendy Wood and Colin F. Camerer

Personalization and targeting: how to experiment, learn & optimize pp. 537-559

Aurélie Lemmens, Jason M.T. Roos, Sebastian Gabel, Eva Ascarza, Hernán A. Bruno, Brett R. Gordon, Ayelet Israeli, Elea McDonnell Feit, Carl F. Mela and Oded Netzer

Algorithmic pricing: Implications for marketing strategy and regulation pp. 560-579

Martin Spann, Marco Bertini, Oded Koenigsberg, Robert Zeithammer, Diego Aparicio, Yuxin Chen, Fabrizio Fantini, Ginger Zhe Jin, Vicki G. Morwitz, Peter Popkowski Leszczyc, Maria Ana Vitorino, Gizem Yalcin Williams and Hyesung Yoo

Cycles of inequality in the marketplace: Insights from macro, marketer, and consumer perspectives pp. 580-599

Debora V. Thompson, Amna Kirmani, Rebecca Hamilton, Andy Li, Christilene du Plessis, Daniel Fernandes, Guillaume Johnson, Brent McFerran, Jian Ni, Vladimir Pavlov, Francine Petersen, Lisa Scheer, Yan Vieites and Keith Wilcox

Digital platforms 2.0: Emerging topics, opportunities, and challenges pp. 600-618

Shrabastee Banerjee, Ishita Chakraborty, Hana Choi, Hannes Datta, Remi Daviet, Chiara Farronato, Minkyung Kim, Anja Lambrecht, Puneet Manchanda, Aniko Öry, Ananya Sen, Marshall Van Alstyne, Prasad Vana, Kenneth C. Wilbur, Xu Zhang and Bobby Zhou

Dissolving boundaries in the Metaverse: Implications of loosened constraints on identity, time, space, and financial access for marketing research pp. 619-635

Shijie Lu, Wang, Xin (Shane), Alixandra Barasch, June Cotte, Yu Ding, Siham El Kihal, Rajdeep Grewal, Praveen K. Kopalle, Xiao Liu, Sridhar Moorthy, Ryoo, Jun Hyun (Joseph) and Isamar Troncoso

Volume 43, issue 1, 2026

How to publish in a top marketing journal pp. 1-7

Koen Pauwels, Eric Arnould, Sharon Ng and Stefan Wuyts

Customer Relationship Management: Past, Present, and Future pp. 8-27

Werner J. Reinartz

Integrating GenAI interactions in marketing studies: A methodological guide pp. 28-47

Moritz Joerling

The impact of the General Data Protection Regulation (GDPR) on online tracking pp. 48-70

Klaus M. Miller, Karlo Lukic and Bernd Skiera

Customer return rate evolution pp. 71-91

Siham El Kihal, Tülin Erdem, Christian Schulze and Weiqing Zhang

The effects of churn on the growth of subscription services: Adopters, users, money pp. 92-112

Barak Libai, Eitan Muller and Verena Schoenmueller

When a nudge becomes invisible: How behavioral interventions prompt metacognitive miscalibration pp. 113-130

Matthew Fisher and Daniel M. Oppenheimer

Meta-analysis of advertising effectiveness: New insights from improved bias corrections pp. 131-151

Joseph Korkames, T. Stanley and Stefan Stremersch

Eudaimonic consumption careers pp. 152-173

Ann-Marie Kennedy, Marian Makkar and Samuelson Appau

Patience and promotion: Intertemporal preference for premium-based (vs. discount-based) promotions pp. 174-189

Han Gong and Ke Zhang

Do social media fans walk their talk? The impact of advocacy and criticism on own purchasing pp. 190-211

Welf H. Weiger, Wendy W. Moe, Hauke A. Wetzel and Maik Hammerschmidt

The diverse impact of self-quantification: How narcissism prevents self-indulgence pp. 212-227

Eline L.E. De Vries and Sahar Karimi

Ethics at the margins: How consumers defend decisions in a constrained market context pp. 228-246

Michelle I.C. Yang and Julien Cayla