International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 32, issue 4, 2015

Reflections on the replication corner: In praise of conceptual replications pp. 333-342

John G. Lynch, Eric T. Bradlow, Joel C. Huber and Donald R. Lehmann

“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces pp. 343-353

Eda Sayin, Aradhna Krishna, Caroline Ardelet, Gwenaëlle Briand Decré and Alain Goudey

Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism pp. 354-362

Umut Kubat and Vanitha Swaminathan

The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers pp. 363-374

Oliver Emrich and Peter C. Verhoef

Patient empowerment: A cross-disease exploration of antecedents and consequences pp. 375-386

Jana-Kristin Prigge, Beatrix Dietz, Christian Homburg, Wayne D. Hoyer and Jennifer L. Burton

What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type pp. 387-397

Maik Eisenbeiss, Robert Wilken, Bernd Skiera and Markus Cornelissen

The influence of gender and self-monitoring on the products consumers choose for joint consumption pp. 398-407

Linyun W. Yang, Tanya L. Chartrand and Gavan J. Fitzsimons

The impact of pre- and post-launch publicity and advertising on new product sales pp. 408-417

Alexa B. Burmester, Jan U. Becker, Harald J. van Heerde and Michel Clement

Hide the light or let it shine? Examining the factors influencing the effect of publicizing donations on donors’ happiness pp. 418-424

Xia Wang and Luqiong Tong

Attractiveness of options moderates the effect of choice overload pp. 425-427

Eugene Y. Chan

Not all negative emotions lead to concrete construal pp. 428-430

Nivriti Chowdhry, Karen Page Winterich, Vikas Mittal and Andrea C. Morales

The impact of perceived brand globalness on consumers' willingness to pay pp. 431-434

Vasileios Davvetas, Christina Sichtmann and Adamantios Diamantopoulos

Thinking, feeling, and giving: The effects of scope and valuation on consumer donations pp. 435-438

Jonathan Hasford, Adam Farmer and Stacie F. Waites

Endowment effect for hedonic but not utilitarian goods pp. 439-441

Eugene Y. Chan

A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts pp. 442-444

Monika Kukar-Kinney and Jeffrey R. Carlson

Discounting over subjective time: Subjective time perception helps explain multiple discounted utility anomalies pp. 445-448

Yitong Wang, Liangyan Wang and L. Robin Keller

Referral programs, customer value, and the relevance of dyadic characteristics pp. 449-452

Guillermo Armelini, Christian Barrot and Jan U. Becker

Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension pp. 453-456

Arne De Keyser, Jeroen Schepers and Umut Konuş

Free indulgences: Enhanced zero-price effect for hedonic options pp. 457-460

Mehdi T. Hossain and Ritesh Saini

Volume 32, issue 3, 2015

Advance payment systems: Paying too much today and being satisfied tomorrow pp. 238-250

Fabian Schulz, Christian Schlereth, Nina Mazar and Bernd Skiera

The Truth Hurts: How Customers May Lose From Honest Advertising pp. 251-262

Praveen K. Kopalle and Donald R. Lehmann

Optimal targeting of advertisement for new products with multiple consumer segments pp. 263-271

Vijay Ganesh Hariharan, Debabrata Talukdar and Changhyun Kwon

Comparing the incomparable? How consumers judge the price fairness of new products pp. 272-283

Sabine Kuester, Sven Feurer, Monika C. Schuhmacher and Dominik Reinartz

Reference quality-based competitive market structure for innovation driven markets pp. 284-296

Wonjoon Kim and Minki Kim

Balancing market exploration and market exploitation in product innovation: A contingency perspective pp. 297-308

Haisu Zhang, Fang Wu and Anna Shaojie Cui

Market orientation, knowledge competence, and innovation pp. 309-318

H. Erkan Ozkaya, Cornelia Droge, G. Tomas M. Hult, Roger Calantone and Elif Ozkaya

Market orientation and innovation performance: The moderating roles of firm ownership structures pp. 319-331

Jing Song, Wei, Yinghong (Susan) and Rui Wang

Volume 32, issue 2, 2015

Manufacturer-provided services vs. Retailer-provided services: Effect on product quality, channel profits and consumer welfare pp. 124-154

Sreya Kolay

The vampire effect: When do celebrity endorsers harm brand recall? pp. 155-163

Carsten Erfgen, Sebastian Zenker and Henrik Sattler

A managerial capital perspective on chief marketing officer succession pp. 164-178

Rui Wang, Alok R. Saboo and Rajdeep Grewal

Is more always better? An investigation into the relationship between marketing influence and managers' market intelligence dissemination pp. 179-186

Johannes D. Hattula, Christian Schmitz, Martin Schmidt and Sven Reinecke

Strategic performance effects of misaligned formal contracting: The mediating role of relational contracting pp. 187-194

Jon Bingen Sande and Sven A. Haugland

The predictive ability of different customer feedback metrics for retention pp. 195-206

Evert de Haan, Peter C. Verhoef and Thorsten Wiesel

Recommended for you: The effect of word of mouth on sales concentration pp. 207-218

Andres Hervas-Drane

A short survey on switching costs and dynamic competition pp. 219-222

J. Miguel Villas-Boas

Revisiting fear appeals: A structural re-inquiry of the protection motivation model pp. 223-225

Davide C. Orazi and Marta Pizzetti

How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis pp. 226-229

Markus Blut, Carly M. Frennea, Vikas Mittal and David L. Mothersbaugh

The partitioning paradox: The big bite around small packages pp. 230-233

Stephen S. Holden and Natalina Zlatevska

Volume 32, issue 1, 2015

Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers pp. 1-8

Ashutosh Prasad, R. Venkatesh and Vijay Mahajan

Product alliances, alliance networks, and shareholder value: Evidence from the biopharmaceutical industry pp. 9-22

Sudha Mani and Xueming Luo

The effects of promotional frames of sales packages on perceived price increases and repurchase intentions pp. 23-33

Hsin-Hsien Liu and Hsuan-Yi Chou

Stock price reactions to brand value announcements: Magnitude and moderators pp. 34-47

Marie Dutordoir, Frank H.M. Verbeeten and Dominique De Beijer

To retain? To upgrade? The effects of direct mail on regular donation behavior pp. 48-63

Suman Ann Thomas, Shanfei Feng and Trichy V. Krishnan

Unraveling scientific impact: Citation types in marketing journals pp. 64-77

Stefan Stremersch, Nuno Camacho, Sofie Vanneste and Isabel Verniers

Unveiling the relationship between the transaction timing, spending and dropout behavior of customers pp. 78-93

Nicolas Glady, Aurélie Lemmens and Christophe Croux

Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis pp. 94-112

Rex Yuxing Du and Wagner A. Kamakura

Severe service failure recovery revisited: Evidence of its determinants in an emerging market context pp. 113-116

Livia L. Barakat, Jase R. Ramsey, Melanie P. Lorenz and Marlusa Gosling

The impact of an exciting store environment on consumer pleasure and shopping intentions pp. 117-119

Jonas Holmqvist and Renaud Lunardo

Volume 31, issue 4, 2014

Reward redemption effects in a loyalty program when customers choose how much and when to redeem pp. 339-355

Matilda Dorotic, Peter C. Verhoef, Dennis Fok and Tammo H.A. Bijmolt

Variable selection in international diffusion models pp. 356-367

Sarah Gelper and Stefan Stremersch

A comparison of different pay-per-bid auction formats pp. 368-379

Ju-Young Kim, Tobias Brünner, Bernd Skiera and Martin Natter

Predicting consumer behavior with two emotion appraisal dimensions: Emotion valence and agency in gift giving pp. 380-394

Ilona E. de Hooge

Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products pp. 395-408

S. Sinem Atakan, Richard P. Bagozzi and Carolyn Yoon

Impact of component supplier branding on profitability pp. 409-424

Stefan Worm and Rajendra K. Srivastava

Billboard and cinema advertising: Missed opportunity or spoiled arms? pp. 425-433

Steffi Frison, Marnik G. Dekimpe, Christophe Croux and Peter De Maeyer

The effects of a “no-haggle” channel on marketing strategies pp. 434-443

Xiaohua Zeng, Srabana Dasgupta and Charles B. Weinberg

The impact of visual exposure to a physically attractive other on self-presentation pp. 445-447

Raphaëlle Butori and Béatrice Parguel

Revisiting the automaticity of phonetic symbolism effects pp. 448-451

Stacey M. Baxter, Alicia Kulczynski and Jasmina Ilicic

How chilling are network externalities? The role of network structure pp. 452-456

Prithwiraj Mukherjee

Prize decoys at work — New experimental evidence for asymmetric dominance effects in choices on prizes in competitions pp. 457-460

Holger Müller, Victor Schliwa and Sebastian Lehmann

Volume 31, issue 3, 2014

Gains and losses of exclusivity in grocery retailing pp. 239-252

Katrijn Gielens, Els Gijsbrechts and Marnik G. Dekimpe

How to protect your premium product from low-price competitors: Price, quality, or portfolio adjustment? pp. 253-265

Peter-J. Jost

A multi-category customer base analysis pp. 266-279

Chang Hee Park, Young-Hoon Park and David A. Schweidel

The performance implications of outsourcing customer support to service providers in emerging versus established economies pp. 280-292

Néomie Raassens, Stefan Wuyts and Inge Geyskens

The effect of customer empowerment on adherence to expert advice pp. 293-308

Nuno Camacho, Martijn De Jong and Stefan Stremersch

Specifying formatively-measured constructs in endogenous positions in structural equation models: Caveats and guidelines for researchers pp. 309-316

Dirk Temme, Adamantios Diamantopoulos and Vanessa Pfegfeidel

Meta-analysis selection bias in marketing research pp. 317-326

Martin Eisend and Farid Tarrahi

Sampling, discounts or pay-what-you-want: Two field experiments pp. 327-334

Ju-Young Kim, Martin Natter and Martin Spann

Hedonic shopping motivations in collectivistic and individualistic consumer cultures pp. 335-338

Heiner Evanschitzky, Oliver Emrich, Vinita Sangtani, Anna-Lena Ackfeldt, Kristy E. Reynolds and Mark J. Arnold

Volume 31, issue 2, 2014

From academic research to marketing practice: Exploring the marketing science value chain pp. 127-140

John H. Roberts, Ujwal Kayande and Stefan Stremersch

From academic research to marketing practice: Some further thoughts pp. 144-146

John H. Roberts, Ujwal Kayande and Stefan Stremersch

Probabilistic selling vs. markdown selling: Price discrimination and management of demand uncertainty in retailing pp. 147-155

Dan Hamilton Rice, Scott A. Fay and Jinhong Xie

Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation pp. 156-167

Kusum L. Ailawadi, Scott A. Neslin, Y. Jackie Luan and Gail Ayala Taylor

The market value for product attribute improvements under price personalization pp. 168-177

Garrett P. Sonnier

How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing pp. 178-191

Sarah S. Müller, Anne J. Fries and Karen Gedenk

Choosing a digital content strategy: How much should be free? pp. 192-206

Daniel Halbheer, Florian Stahl, Oded Koenigsberg and Donald R. Lehmann

Empirical generalizations of demand and supply dynamics for movies pp. 207-223

Michel Clement, Steven Wu and Marc Fischer

Drivers of the cost of capital: The joint role of non-financial metrics pp. 224-238

Alexander Himme and Marc Fischer

Volume 31, issue 1, 2014

Going for gold: Investigating the (non)sense of increased advertising around major sports events pp. 2-15

Maarten J. Gijsenberg

The role of sponsorship fit for changing brand affect: A latent growth modeling approach pp. 16-29

Marc Mazodier and Pascale Quester

A simple method for estimating preference parameters for individuals pp. 35-48

Bart D. Frischknecht, Christine Eckert, John Geweke and Jordan J. Louviere

The effect of search channel elimination on purchase incidence, order size and channel choice pp. 49-64

Umut Konuş, Scott A. Neslin and Peter C. Verhoef

The commercial contribution of clinical studies for pharmaceutical drugs pp. 65-77

Ashish Sood, Eelco Kappe and Stefan Stremersch

Beating the recession blues: Exploring the link between family ownership, strategic marketing behavior and firm performance during recessions pp. 78-93

Saim Kashmiri and Vijay Mahajan

Consumer response to uncertain promotions: An empirical analysis of conditional rebates pp. 94-106

Kusum L. Ailawadi, Karen Gedenk, Tobias Langer, Yu Ma and Scott A. Neslin

When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs pp. 107-116

Liyin Jin and Yunhui Huang

Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products pp. 117-121

Jaakko Aspara and Bram Van Den Bergh

Examining children's preference for phonetically manipulated brand names across two English accent groups pp. 122-124

Stacey Baxter and Tina Lowrey

Does exposure to dogs (cows) increase the preference for Puma (the colour white)? Not always pp. 125-126

Tripat Gill and Monica El Gamal