International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 42, issue 1, 2025

Measuring the long-term impact of business school research on academia, teaching, society and decision makers pp. 1-12

Michael Haenlein and Andrew Jack

The power of generative marketing: Can generative AI create superhuman visual marketing content? pp. 13-31

Jochen Hartmann, Yannick Exner and Samuel Domdey

Balancing exclusivity and inclusivity through the strategic domestication of the luxury retail experience pp. 32-54

Alain Debenedetti, Déborah Philippe and Delphine Dion

Value outcomes in Airbnb as a chronotopic service pp. 55-73

Marian Makkar, Samuelson Appau and Russell W. Belk

When waiting makes sense: How consumer anticipation affects later evaluations pp. 74-94

Tunyaporn Vichiengior, Claire-Lise Ackermann and Adrian Palmer

Emoji marketing: Toward a theory of brand paralinguistics pp. 95-112

Jacob Almaguer, Reto Felix and Colleen M. Harmeling

Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects pp. 113-132

Saeid Vafainia, Robert P. Rooderkerk, Els Breugelmans and Tammo H.A. Bijmolt

Customer traffic and customer experience: Creating a contrived similarity to address the crowding dilemma pp. 133-152

Lili Wenli Zou and Yim, Chi Kin (Bennett)

Party over product: People exaggerate the influence of political cues on others’ consumption preferences pp. 153-170

Justin Pomerance and Leaf Van Boven

Does the online direct channel cannibalize or synergize the retail Network? The moderating impact of retailer competitive strength pp. 171-191

Michiel Van Crombrugge, Niels Holtrop, Kathleen Cleeren and Els Breugelmans

Introducing specialist private labels: How reducing manufacturers’ competing assortment size affects retailer performance pp. 192-211

Stijn Maesen

Toward open science in marketing research pp. 212-233

Lachlan Deer, Susanne J. Adler, Hannes Datta, Natalie Mizik and Marko Sarstedt

Volume 41, issue 3, 2024

The creator economy: An introduction and a call for scholarly research pp. 403-410

Renana Peres, Martin Schreier, David A. Schweidel and Alina Sorescu

On the role of social media platforms in the creator economy pp. 411-426

Alexander Bleier, Beth L. Fossen and Michal Shapira

The creator’s dilemma: Resolving tensions between authenticity and monetization in social media pp. 427-435

Reto Hofstetter and Johanna Franziska Gollnhofer

Embracing entrepreneurship in the creator economy: The rise of creatrepreneurs pp. 436-454

Alexander Edeling and Simone Wies

Luxury branding and the creator Economy: Emerging challenges and future avenues pp. 455-467

Emanuela Prandelli, Yajin Wang and Henri Weijo

Generative AI for scalable feedback to multimodal exercises pp. 468-488

Lukas Jürgensmeier and Bernd Skiera

Commentary: Reimagining marketing education in the age of generative AI pp. 489-495

Oguz A. Acar

Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations pp. 496-512

Begum Celiktutan, Anne-Kathrin Klesse and Mirjam A. Tuk

Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors pp. 513-528

Christophe Lembregts and Romain Cadario

Where’s Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications pp. 529-546

Gilian R. Ponte, Jaap E. Wieringa, Tom Boot and Peter C. Verhoef

The role of reviewer badges in the dynamics of online reviews pp. 547-566

Elham Yazdani, Shyam Gopinath and Stephen J. Carson

Branded response to generic entry: Detailing beyond the patent cliff pp. 567-588

Vijay Ganesh Hariharan, Vardit Landsman and Stefan Stremersch

Volume 41, issue 2, 2024

Standing out from the crowd: When and why color complexity in social media images increases user engagement pp. 174-193

Vamsi K. Kanuri, Christian Hughes and Brady T. Hodges

Communicating with B2B buyers after “Dropping the Ball”: Using digital and non-digital communication formats to recover from salesperson transgressions pp. 194-219

Stephanie M. Mangus, Huanhuan Shi, Judith Anne Garretson Folse, Eli Jones and Shrihari Sridhar

Reported and communicated shifts in strategic emphasis and firm performance pp. 220-240

Sonja Gensler, Karlo Oehring and Thorsten Wiesel

Economic consequences of online tracking restrictions: Evidence from cookies pp. 241-264

Klaus M. Miller and Bernd Skiera

Mobile ad fraud: Empirical patterns in publisher and advertising campaign data pp. 265-281

Liang, Yitian (Sky), Chen, Xinlei (Jack), Yuxin Chen, Ping Xiao and Jinglong Zhang

Seeing is smelling: Pictures improve product evaluations by evoking olfactory imagery pp. 282-307

Varun Sharma and Zachary Estes

How mortality salience hurts brands with different personalities pp. 308-324

Polina Landgraf, Antonios Stamatogiannakis and Haiyang Yang

Brand advertising competition across economic cycles pp. 325-343

Peren Özturan, Barbara Deleersnyder and Ayşegül Özsomer

Separating substitution and psychological effects of price with a two-step conjoint approach: Application to luxury goods pp. 344-361

Yao, Yao (Alex), Sha Yang and K. Sudhir

Navigating the Double-Edged Sword: Executive hubris and its impact on customer acquisition and retention pp. 362-382

Flora F. Gu, Fine F. Leung, Danny T. Wang and Yi Tang

Hitting the bullseye: Accurately measuring willingness to pay for innovations with open and closed direct questions pp. 383-402

Jonas Schmidt, Michael Steiner, Manfred Krafft, Nadine Eckel and Darren W. Dahl

Volume 41, issue 1, 2024

How can academics generate great research ideas? Inspiration from ideation practice pp. 1-17

Stefan Stremersch

Overwhelming targeting options: Selecting audience segments for online advertising pp. 24-40

Iman Ahmadi, Nadia Abou Nabout, Bernd Skiera, Elham Maleki and Johannes Fladenhofer

Consumer preferences and firm technology choice pp. 41-55

Yi Liu, Pinar Yildirim and Z. John Zhang

Consumers’ multistage data control in technology-mediated environments pp. 56-76

Johanna Zimmermann, Kelly D. Martin, Jan H. Schumann and Thomas Widjaja

Consumer responses to firm-owned devices in self-service technologies: Insights from a data privacy perspective pp. 77-92

Stefanie Sohn, Oliver Schnittka and Barbara Seegebarth

How video conferencing promotes preferences for self-enhancement products pp. 93-112

Li Huang and Laura Pricer

AI on the street: Context-dependent responses to artificial intelligence pp. 113-137

Matilda Dorotic, Emanuela Stagno and Luk Warlop

Sharing information with AI (versus a human) impairs brand trust: The role of audience size inferences and sense of exploitation pp. 138-155

Deniz Lefkeli, Mustafa Karataş and Zeynep Gürhan-Canli

The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire pp. 156-169

Claire M. Segijn, Eunah Kim, Garim Lee, Chloe Gansen and Sophie C. Boerman

Volume 40, issue 4, 2023

Using different advertising humor appeals to generate firm-level warmth and competence impressions pp. 741-759

Chi Hoang, Klemens Knöferle and Luk Warlop

Image features and demand in the sharing economy: A study of Airbnb pp. 760-780

Jiaxiu He, Bingqing Li and Wang, Xin (Shane)

DEPART: Decomposing prices using atheoretical regression trees pp. 781-800

Huidi Lu, Ralf van der Lans, Kristiaan Helsen and Dinesh K. Gauri

The managerial relevance of marketing science: Properties and genesis pp. 801-822

Nico Schauerte, Maren Becker, Monika Imschloss, Julian R.K. Wichmann and Werner Reinartz

One-of-a-kind products: Leveraging strict uniqueness in mass customization pp. 823-840

Franziska Krause, Jonas Görgen, Emanuel de Bellis, Nikolaus Franke, Pia Burghartz, Ilse-Maria Klanner and Gerald Häubl

Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations pp. 841-864

Li, Xueni (Shirley), Sara Kim, Kimmy Wa Chan and Ann L. McGill

Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence pp. 865-880

Gopal Das, Patrick van Esch, Shailendra Pratap Jain and Cui, Yuanyuan (Gina)

Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal pp. 881-897

Sarit Moldovan, Meyrav Shoham and Yael Steinhart

Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data pp. 898-911

Eunhee Emily Ko and Douglas Bowman

Customer success management, customer health, and retention in B2B industries pp. 912-932

Bryan Hochstein, Clay M. Voorhees, Alexander B. Pratt, Deva Rangarajan, Duane M. Nagel and Vijay Mehrotra

Volume 40, issue 3, 2023

How culture shapes consumer responses to anthropomorphic products pp. 495-512

Sara Baskentli, Rhonda Hadi and Leonard Lee

Can firms benefit from integrating high-frequency survey measures with objective service quality data? pp. 513-533

Jihoon Cho, Anocha Aribarg and Puneet Manchanda

Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier pp. 534-551

Yuechen Wu, Ruijuan Wang, Huizhen Jin and Meng Zhu

Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error pp. 552-569

Garrett P. Sonnier, Oliver J. Rutz and Adrian F. Ward

Timing customer reactivation initiatives pp. 570-589

Niels Holtrop and Jaap E. Wieringa

How business-to-business salespeople deal with buying center dissenters pp. 590-608

Jeff S. Johnson

Financial consequences of adding bricks to clicks pp. 609-628

Erik Maier, Rico Bornschein, Rico Manss and Damian Hesse

Category expansion through cross-channel demand spillovers pp. 629-658

Ali Umut Guler

Understanding the sequential interdependence of mobile app adoption within and across categories pp. 659-678

Xiaochi Sun, Xuebin Cui and Yacheng Sun

The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective pp. 679-699

Li Yan and Kyle B. Murray

How firm communication affects the impact of layoff announcements on brand strength over time pp. 700-723

Samuel Stäbler, Alexander Himme, Alexander Edeling and Max Backhaus

Adverse inclusion of asymmetric advertisers in position auctions pp. 724-740

Zibin Xu, Yi Zhu and Shantanu Dutta

Volume 40, issue 2, 2023

On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice pp. 269-275

Renana Peres, Martin Schreier, David Schweidel and Alina Sorescu

Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation pp. 276-293

Valeria Stourm and Eric T. Bradlow

Managing service shutdowns: Cash refunds or vouchers? pp. 294-315

Rachel R. Chen, Eitan Gerstner, Daniel Halbheer and Paolo Roma

Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry pp. 316-341

Barış Kocaman, Sarah Gelper and Fred Langerak

Satiation and cross promotion: Selling and swapping users in mobile games pp. 342-361

Michael Haenlein, Barak Libai and Eitan Muller

Converging vs diverging: The effect of visual representation of goal structure on financial decisions pp. 362-377

Joonkyung Kim, Min Zhao and Dilip Soman

How institutional logics shape fairness in crowdsourcing: The case of Threadless pp. 378-397

Annetta Grant, Henri Weijo and Peter A. Dacin

Are people less generous after a family member gives to charity? The interaction of self-construal and relationship type pp. 398-416

Xiaohong Zhao, Fengyan Cai and Zhiyong Yang

Charitable maximizers: The impact of the maximizing mindset on donations to human recipients pp. 417-434

Jingjing Ma, Lin, Yu (Anna) and Danit Ein-Gar

Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories pp. 435-454

Albert Valenti, Gokhan Yildirim, Marc Vanhuele, Shuba Srinivasan and Koen Pauwels

Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters pp. 455-474

Kai A. Widdecke, Wiebke I.Y. Keller, Karen Gedenk and Barbara Deleersnyder

What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis pp. 475-492

Valter Afonso Vieira, Jeremy S. Wolter, Clécio Falcão Araujo and Ricardo Saraiva Frio

Volume 40, issue 1, 2023

Designing Distributed Ledger technologies, like Blockchain, for advertising markets pp. 12-21

Mingyu Joo, Seung Hyun Kim, Anindya Ghose and Kenneth C. Wilbur

Cryptopricing: Whence comes the value for cryptocurrencies and NFTs? pp. 22-29

Z. John Zhang

How can non-fungible tokens bring value to brands pp. 30-37

Anatoli Colicev

Blockchain technology for creative industries: Current state and research opportunities pp. 38-48

Nikhil Malik, Wei, Yanhao "Max", Gil Appel and Lan Luo

What blockchain can and can’t do: Applications to marketing and privacy pp. 49-53

Alex Marthews and Catherine Tucker

Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis pp. 54-74

Keith Carlson, Praveen K. Kopalle, Allen Riddell, Daniel Rockmore and Prasad Vana

More than a Feeling: Accuracy and Application of Sentiment Analysis pp. 75-87

Jochen Hartmann, Mark Heitmann, Christian Siebert and Christina Schamp

Money in a “Safe” place: Money anthropomorphism increases saving behavior pp. 88-108

Lili Wang, Sara Kim and Xinyue Zhou

Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing pp. 109-127

Peng Hu, Yeming Gong, Yaobin Lu and Amy Wenxuan Ding

Consistency and commonality in advertising content: Helping or Hurting? pp. 128-145

Maren Becker and Maarten J. Gijsenberg

Immediate and enduring effects of digital badges on online content consumption and generation pp. 146-163

Shijie Lu, Ying Xie and Xingyu Chen

Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research? pp. 164-188

Tobias Roelen-Blasberg, Johannes Habel and Martin Klarmann

Investigating the effect of status changes in review platforms pp. 189-209

Ali Tamaddoni, Satheesh Seenivasan, Jason I. Pallant and Bernd Skiera

Design of product quality scales for conveying information by infomediaries pp. 210-225

Nina Baranchuk and Ashutosh Prasad

Decomposing the effect of advertising: What happens in the retail channel? pp. 226-247

Michaela Draganska and Maria Ana Vitorino

The future of private-label markets: A global convergence approach pp. 248-267

Katrijn Gielens, Marnik G. Dekimpe, Anirban Mukherjee and Kapil Tuli