International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 26, issue 4, 2009

A meta-analysis of the determinants of organic sales growth pp. 263-275

S. Cem Bahadir, Sundar Bharadwaj and Michael Parzen

Organic growth and shareholder value: A case study of the insurance industry pp. 276-283

Gerhard Kling, Abby Ghobadian and Nicholas O'Regan

Linking marketing capabilities with profit growth pp. 284-293

Neil A. Morgan, Rebecca J. Slotegraaf and Douglas W. Vorhies

How do new ventures grow? Firm capabilities, growth strategies and performance pp. 294-303

Xiaoyun Chen, Huan Zou and Danny T. Wang

The impact of adoption timing on new service usage and early disadoption pp. 304-313

Remco Prins, Peter C. Verhoef and Philip Hans Franses

The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures pp. 314-323

Michael Song, C. Anthony Di Benedetto and Mark E. Parry

Bidder motives in cause-related auctions pp. 324-331

Ernan Haruvy and Peter Popkowski Leszczyc

An empirical comparison of the efficacy of covariance-based and variance-based SEM pp. 332-344

Werner Reinartz, Michael Haenlein and Jörg Henseler

Empirical investigation of channel reactions to brand introductions pp. 345-355

S. Sriram and Vrinda Kadiyali

Volume 26, issue 3, 2009

Playoff payoff: Super Bowl advertising for movies pp. 168-179

Jason Y.C. Ho, Tirtha Dhar and Charles B. Weinberg

Does irritation induced by charitable direct mailings reduce donations? pp. 180-188

Merel van Diepen, Bas Donkers and Philip Hans Franses

Quality-adjusted price comparison of non-homogeneous products across Internet retailers pp. 189-196

Wagner A. Kamakura and Sangkil Moon

Multi-stage purchase decision models: Accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data pp. 197-206

Rick L. Andrews and Imran S. Currim

The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention pp. 207-215

Jan U. Becker, Goetz Greve and Sönke Albers

Consumer response to and choice of customized versus standardized systems pp. 216-227

Neeraj Bharadwaj, Rebecca Walker Naylor and Frenkel ter Hofstede

Brand positivity and competitive effects on the evaluation of brand extensions pp. 228-237

Harish Kapoor and Louise A. Heslop

Generalizing from negative experiences pp. 238-244

Wouter Vanhouche and Joseph W. Alba

Recommendation and repurchase intention thresholds: A joint heterogeneity response estimation pp. 245-255

Ying Jin and Meng Su

Volume 26, issue 2, 2009

Demand-driven scheduling of movies in a multiplex pp. 75-88

Jehoshua Eliashberg, Quintus Hegie, Jason Ho, Dennis Huisman, Steven J. Miller, Sanjeev Swami, Charles B. Weinberg and Berend Wierenga

The moderating role of reward systems in the relationship between market orientation and new product performance in China pp. 89-96

Wei, Yinghong (Susan) and Kwaku Atuahene-Gima

A new measure of brand personality pp. 97-107

Maggie Geuens, Bert Weijters and Kristof de Wulf

Hybrid individualized two-level choice-based conjoint (HIT-CBC): A new method for measuring preference structures with many attribute levels pp. 108-118

Felix Eggers and Henrik Sattler

Dynamic changepoints revisited: An evolving process model of new product sales pp. 119-124

David A. Schweidel and Peter S. Fader

The consumer's rent vs. buy decision in the rentailer pp. 125-135

George Knox and Jehoshua Eliashberg

Ask or infer? Strategic implications of alternative learning approaches in customization pp. 136-152

Scott Fay, Deb Mitra and Qiong Wang

Empirical evidence of the stock market's (mis)pricing of customer satisfaction pp. 154-161

Don O'Sullivan, Mark C. Hutchinson and Vincent O'Connell

Volume 26, issue 1, 2009

The proximity effect: The role of inter-item distance on reverse-item bias pp. 2-12

Bert Weijters, Maggie Geuens and Niels Schillewaert

Creating lift versus building the base: Current trends in marketing dynamics pp. 13-20

Peter S.H. Leeflang, Tammo H.A. Bijmolt, Jenny van Doorn, Dominique M. Hanssens, Harald J. van Heerde, Peter C. Verhoef and Jaap E. Wieringa

Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing pp. 21-33

David A. Soberman

Synchrony effects on customers' responses and behaviors pp. 34-40

Jacob Hornik and Giulia Miniero

Partner selection in B2B information service markets pp. 41-51

Stefan Wuyts, Peter C. Verhoef and Remco Prins

The profit implications of altruistic versus egoistic orientations for business-to-business exchanges pp. 52-59

Ronald Paul Hill and Alison Watkins

The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity pp. 60-68

Mahesh Gopinath and Prashanth U. Nyer

Volume 25, issue 4, 2008

Health and marketing: The emergence of a new field of research pp. 229-233

Stefan Stremersch

Generalizations on the effectiveness of pharmaceutical promotional expenditures pp. 234-246

Sara T.M. Kremer, Tammo H.A. Bijmolt, Peter S.H. Leeflang and Jaap E. Wieringa

Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules pp. 247-260

Jorge Gonzalez, Catarina Sismeiro, Shantanu Dutta and Philip Stern

Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector pp. 261-272

Rajdeep Grewal, Anindita Chakravarty, Min Ding and John Liechty

Licensing exchange—Insights from the biopharmaceutical industry pp. 273-281

Stefan Wuyts and Shantanu Dutta

A dual-market diffusion model for a new prescription pharmaceutical pp. 282-293

Demetrios Vakratsas and Ceren Kolsarici

Timely access to health care: Customer-focused resource allocation in a hospital network pp. 294-300

Rahul Govind, Rabikar Chatterjee and Vikas Mittal

What can grocery basket data tell us about health consciousness? pp. 301-309

Ashutosh Prasad, Andrei Strijnev and Qin Zhang

The effect of information about health hazards on demand for frequently purchased commodities pp. 310-318

Amir Heiman and Oded Lowengart

Risk perception and risk avoidance: The role of cultural identity and personal relevance pp. 319-326

Sergio W. Carvalho, Lauren G. Block, Subramanian Sivaramakrishnan, Rajesh V. Manchanda and Chrissy Mitakakis

Is 1/10 > 10/100? The effect of denominator salience on perceptions of base rates of health risk pp. 327-334

Priya Raghubir

Enhancing breast cancer communications: A cultural models approach pp. 335-342

Frances K. Barg and Sonya A. Grier

Volume 25, issue 3, 2008

A multi-stage model of word-of-mouth influence through viral marketing pp. 151-163

Arnaud De Bruyn and Gary L. Lilien

Crafting an environment to foster integration in new product teams pp. 164-172

Subin Im and Cheryl Nakata

Does competitive entry structurally change key marketing metrics? pp. 173-182

Marcel Kornelis, Marnik G. Dekimpe and Peter S.H. Leeflang

Do social product features have value to consumers? pp. 183-191

Pat Auger, Timothy M. Devinney, Jordan J. Louviere and Paul F. Burke

Understanding the antecedents of collateral learning in new product alliances pp. 192-200

Ruby P. Lee, Jean L. Johnson and Rajdeep Grewal

Decomposing the sales promotion bump accounting for cross-category effects pp. 201-214

Peter S.H. Leeflang, Josefa Parreño Selva, Albert Van Dijk and Dick R. Wittink

Measuring the impact of positive and negative word of mouth on brand purchase probability pp. 215-224

Robert East, Kathy Hammond and Wendy Lomax

Formal response to “Erratum on the MBG/NBD Model” pp. 227-227

E.P. Batislam, M. Denizel and Alpay Filiztekin

Volume 25, issue 2, 2008

The meanings of branded products: A cross-national scale development and meaning assessment pp. 82-93

Yuliya Strizhakova, Robin A. Coulter and Linda L. Price

Models and optimal designs for conjoint choice experiments including a no-choice option pp. 94-103

Bart Vermeulen, Peter Goos and Martina Vandebroek

The low stability of brand-attribute associations is partly due to market research methodology pp. 104-108

Sara Dolnicar and John R. Rossiter

Creativity in buyer–seller relationships: The role of governance pp. 109-118

Qiong Wang, Kevin Bradford, Jun Xu and Barton Weitz

Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks pp. 119-128

Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy

Managing brand extension via licensing: An investigation into the high-end fashion industry pp. 129-137

Mariachiara Colucci, Elisa Montaguti and Umberto Lago

Volume 25, issue 1, 2008

Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping pp. 5-21

Els Gijsbrechts, Katia Campo and Patricia Nisol

Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS? pp. 22-33

Rick L. Andrews, Imran S. Currim, Peter Leeflang and Jooseop Lim

Conflict, leadership, and market orientation pp. 34-45

Bulent Menguc and Seigyoung Auh

Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental pp. 46-55

Gert Cornelissen, Mario Pandelaere, Luk Warlop and Siegfried Dewitte

The effect of the marketing–R&D interface on new product performance: The critical role of resources and scope pp. 56-68

Mark A.A.M. Leenders and Berend Wierenga

Customer orientation and innovativeness: Differing roles in New and Old Europe pp. 69-79

Vasilis Theoharakis and Graham Hooley