Innovation and performance outcomes of market information collection efforts: The role of top management team involvement

Nukhet Harmancioglu, Amir Grinstein and Arieh Goldman

International Journal of Research in Marketing, 2010, vol. 27, issue 1, 33-43

Abstract: Research on organizational market information processing in marketing has not yet examined a key issue associated with information collection: the role of top management team (TMT) involvement. Research in marketing has typically studied market information collection efforts from the perspective of employees and market research companies, overlooking the role that the TMT plays in these efforts. While prior research on top managers suggests that they are often not active participants in the collection of market information, this study examines whether and under what conditions TMT involvement in market information collection efforts can contribute to a firm's innovativeness and performance. The key contribution of the study involves the development and testing of a model that shows (1) the positive effect of TMT involvement in market information collection efforts on firm innovativeness above and beyond employees' market information collection efforts; (2) the moderating effect of firm size and industry context (i.e., high-technology versus low-technology) on model relationships, indicating that the relationship is stronger for smaller firms and high-technology companies; and (3) the mediating effect of firm innovativeness on the relationship between TMT involvement in market information collection efforts and overall business performance. We test our model in a business-to-business context.

Keywords: Market information; Top management teams; Customer orientation; Business-to-business marketing (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (18)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0167811609000895
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:27:y:2010:i:1:p:33-43

DOI: 10.1016/j.ijresmar.2009.09.005

Access Statistics for this article

International Journal of Research in Marketing is currently edited by Roland Rust

More articles in International Journal of Research in Marketing from Elsevier
Bibliographic data for series maintained by Catherine Liu ().