International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 37, issue 4, 2020

The material self pp. 661-677

Richard P. Bagozzi, Ayalla A. Ruvio and Chunyan Xie

Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently? pp. 678-696

Martin Eisend and Erik Hermann

Designing for the genders: The role of visual harmony pp. 697-713

Kristina Nickel, Ulrich R. Orth and Minu Kumar

Universal dimensions of individuals' perception: Revisiting the operationalization of warmth and competence with a mixed-method approach pp. 714-736

Georgios Halkias and Adamantios Diamantopoulos

Seeing brands as humans: Development and validation of a brand anthropomorphism scale pp. 737-755

Artyom Golossenko, Kishore Gopalakrishna Pillai and Lukman Aroean

Dynamics and peer effects of brand revenue in college sports pp. 756-771

Zhuping Liu, Jason A Duan and Vijay Mahajan

Brand activism: Does courting controversy help or hurt a brand? pp. 772-788

Sourjo Mukherjee and Niek Althuizen

The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value pp. 789-804

Emanuel Bayer, Shuba Srinivasan, Edward J. Riedl and Bernd Skiera

Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior pp. 805-820

Arezou Ghiassaleh, Bruno Kocher and Sandor Czellar

An investigation of unsustainable luxury: How guilt drives negative word-of-mouth pp. 821-836

Cesare Amatulli, Matteo De Angelis, Giovanni Pino and Gianluigi Guido

Engaging in a culturally mismatched thinking style increases the preference for familiar consumer options for analytic but not holistic thinkers pp. 837-852

Minkyung Koo, Sharon Shavitt, Ashok K. Lalwani and Sydney Chinchanachokchai

Finding the self in chance events pp. 853-867

Aekyoung Kim and Donnel Briley

Volume 37, issue 3, 2020

Introduction to the Special Section: Research for the New Normal pp. 441-442

P.K. Kannan

Virtual and augmented reality: Advancing research in consumer marketing pp. 443-465

Michel Wedel, Enrique Bigné and Jie Zhang

Consumer privacy and the future of data-based innovation and marketing pp. 466-480

Alexander Bleier, Avi Goldfarb and Catherine Tucker

Machine learning and AI in marketing – Connecting computing power to human insights pp. 481-504

Liye Ma and Baohong Sun

Tactical use of rewards to enhance loyalty program effectiveness pp. 505-520

Peter Danaher, Laszlo Sajtos and Tracey S. Danaher

Flying with a net, and without: Preventative devices and self-control pp. 521-543

Raghunath Singh Rao, Julie Irwin and Zhuping Liu

An economic analysis of demand of the very poor pp. 544-556

Sanghak Lee, Suman Ann Thomas and Greg M. Allenby

Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility pp. 557-571

Lili Wang, Yanfen You and Chun-Ming Yang

Age differences in children's happiness from material goods and experiences: The role of memory and theory of mind pp. 572-586

Lan Nguyen Chaplin, Tina M. Lowrey, Ayalla A. Ruvio, L.J. Shrum and Kathleen D. Vohs

Third-party signals and sales to expert-agent buyers: Quality indicators in the contemporary visual arts market pp. 587-601

Monika Kackovic, Maurice J.G. Bun, Charles B. Weinberg, Joris J. Ebbers and Nachoem M. Wijnberg

Insight versus effort. Communicating the creative process leading to new products pp. 602-620

Miceli, Gaetano (“Nino”), Irene Scopelliti and Maria Antonietta Raimondo

Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth pp. 621-643

Felix Septianto, Gavin Northey, Tung Moi Chiew and Liem Viet Ngo

Opposites attract: Impact of background color on effectiveness of emotional charity appeals pp. 644-660

Jungsil Choi, Yexin Jessica Li, Priyamvadha Rangan, Bingqing Yin and Surendra N. Singh

Volume 37, issue 2, 2020

Cross-decision social effects in product adoption and defection decisions pp. 213-235

Vardit Landsman and Irit Nitzan

Price and quality decisions by self-serving managers pp. 236-257

Marco Bertini, Daniel Halbheer and Oded Koenigsberg

The effect of consumer heterogeneity on firm profits in conspicuous goods markets pp. 258-280

S. Sajeesh, Mahima Hada and Jagmohan S. Raju

Growing the service brand pp. 281-300

Ming-Hui Huang and Chekitan S. Dev

Service with a smiley face: Emojional contagion in digitally mediated relationships pp. 301-319

Leah Warfield Smith and Randall L. Rose

Media influences on consumption trends: Effects of the film Food, Inc. on organic food sales in the U.S pp. 320-335

Junzhao Ma, Satheesh Seenivasan and Bingyu Yan

Learning in retail entry pp. 336-355

Nathan Yang

How the number of options affects prosocial choice pp. 356-370

Michal Herzenstein, Utpal M. Dholakia and Scott Sonenshein

The effects of endorsers' facial expressions on status perceptions and purchase intentions pp. 371-385

Yunqing Chen and Robert S. Wyer

De-targeting to signal quality pp. 386-404

Xingyi Liu

Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons pp. 405-420

Prashanth Ravula, Amit Bhatnagar and Sanjoy Ghose

The interactive effects of product and brand portfolio strategies on brand performance: Longitudinal evidence from the U.S. automotive industry pp. 421-439

Ahmet H. Kirca, Praneet Randhawa, M. Berk Talay and M. Billur Akdeniz

Volume 37, issue 1, 2020

Retailing and retailing research in the age of big data analytics pp. 3-14

Marnik G. Dekimpe

The future of marketing pp. 15-26

Roland T. Rust

The evolving world of research in marketing and the blending of theory and data pp. 27-42

Donald R. Lehmann

Delimiting disruption: Why Uber is disruptive, but Airbnb is not pp. 43-55

Eitan Muller

Organizing for cross-selling: Do it right, or not at all pp. 56-73

Christian Homburg, Sina Böhler and Sebastian Hohenberg

Dynamic effects of newcomer salespersons' peer relational exchanges and structures on performance pp. 74-92

Danny P. Claro, Carla Ramos, Gabriel R. Gonzalez and Robert W. Palmatier

On the monetization of mobile apps pp. 93-107

Gil Appel, Barak Libai, Eitan Muller and Ron Shachar

Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels pp. 108-128

Franck Celhay, Peiyao Cheng, Josselin Masson and Wenhua Li

Customer satisfaction underappreciation: The relation of customer satisfaction to CEO compensation pp. 129-150

Ming-Hui Huang and Michael Trusov

A comparative analysis of marketing promotions and implications for data analytics pp. 151-174

Moutaz Khouja, Chandra Subramaniam and Vinay Vasudev

When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics pp. 175-195

Nick J.F. Bombaij and Marnik G. Dekimpe

Direct effect of advertising spending on firm value: Moderating role of financial analyst coverage pp. 196-212

Ding Du and Talai Osmonbekov

Volume 36, issue 4, 2019

Strategic orientation and firm risk pp. 509-527

Abhi Bhattacharya, Shekhar Misra and Hanieh Sardashti

Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer pp. 528-541

Tanya Mark, Jan Bulla, Rakesh Niraj, Ingo Bulla and Wolfgang Schwarzwäller

The aesthetic fidelity effect pp. 542-557

Annika Wiecek, Daniel Wentzel and Jan R. Landwehr

Serial product evaluations online: A three-factor model of leadership, fluency and tedium during product search pp. 558-579

Erik Maier

The distinct influence of power distance perception and power distance values on customer satisfaction in response to loyalty programs pp. 580-596

Jessie Wang and Ashok K. Lalwani

The multichannel pricing dilemma: Do consumers accept higher offline than online prices? pp. 597-612

Christian Homburg, Karin Lauer and Arnd Vomberg

A model of product compatibility introduction with consumer recognition pp. 613-629

Yuansheng Wei and Pei Huang

Political ideology and brand attachment pp. 630-646

Eugene Y. Chan and Jasmina Ilicic

Composing tweets to increase retweets pp. 647-668

Nima Y. Jalali and Purushottam Papatla

Nostalgia marketing and (re-)enchantment pp. 669-686

Benjamin J. Hartmann and Katja H. Brunk

Volume 36, issue 3, 2019

The impact of digital transformation on the retailing value chain pp. 350-366

Werner Reinartz, Nico Wiegand and Monika Imschloss

Branding in the era of digital (dis)intermediation pp. 367-384

Katrijn Gielens and Jan-Benedict E.M. Steenkamp

Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption pp. 385-399

Elisa Konya-Baumbach, Monika C. Schuhmacher, Sabine Kuester and Victoria Kuharev

International heterogeneity in the associations of new business models and broadband Internet with music revenue and piracy pp. 400-419

Nils Wlömert and Dominik Papies

Engaging the unengaged customer: The value of a retailer mobile app pp. 420-438

Harald J. van Heerde, Isaac M. Dinner and Scott A. Neslin

Do mobile banner ads increase sales? Yes, in the offline channel pp. 439-453

Ernst C. Osinga, Menno Zevenbergen and Mark W.G. van Zuijlen

When consumers can return digital products: Influence of firm- and consumer-induced communication on the returns and profitability of news articles pp. 454-470

Petra Schulz, Edlira Shehu and Michel Clement

Online marketing: When to offer a refund for advanced sales pp. 471-491

Meng Wu, Ruud H. Teunter and Stuart X. Zhu

Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media pp. 492-508

Susan A.M. Vermeer, Theo Araujo, Stefan F. Bernritter and Guda van Noort

Volume 36, issue 2, 2019

Capturing digital experience: The method of screencast videography pp. 169-184

Fatema Kawaf

Measuring and forecasting mobile game app engagement pp. 185-199

Oliver Rutz, Ashwin Aravindakshan and Olivier Rubel

Hook vs. hope: How to enhance customer engagement through gamification pp. 200-215

Andreas B. Eisingerich, André Marchand, Martin P. Fritze and Lin Dong

Video mining: Measuring visual information using automatic methods pp. 216-231

Xi Li, Mengze Shi and Wang, Xin (Shane)

Advertising spending patterns and competitor impact pp. 232-250

Maarten J. Gijsenberg and Vincent R. Nijs

Remaining focus increases task evaluation and future task perseverance pp. 251-263

Yunhui Huang and Yanli Jia

Too much of a good thing? Consumer response to strategic changes in brand image pp. 264-280

Tarje Gaustad, Bendik M. Samuelsen, Luk Warlop and Gavan J. Fitzsimons

Counter-arguing as barriers to environmentally motivated consumption reduction: A multi-country study pp. 281-305

Wassili Lasarov, Robert Mai, Nieves García de Frutos, José Manuel Ortega Egea and Stefan Hoffmann

Ad wearout wearout: How time can reverse the negative effect of frequent advertising repetition on brand preference pp. 306-324

Ann Kronrod and Joel Huber

Feature-based attributes and the roles of consumers' perception bias and inference in choice pp. 325-340

Fang Wu, Joffre Swait and Yuxin Chen

Volume 36, issue 1, 2019

The effect of social networks structure on innovation performance: A review and directions for research pp. 3-19

Eitan Muller and Renana Peres

Comparing automated text classification methods pp. 20-38

Jochen Hartmann, Juliana Huppertz, Christina Schamp and Mark Heitmann

Making new products go viral and succeed pp. 39-62

Hang T. Nguyen and Malika Chaudhuri

Competing with co-created products pp. 63-82

Dinah Cohen-Vernik, Amit Pazgal and Niladri B. Syam

Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior pp. 83-99

Amir Grinstein, Henrik Hagtvedt and Ann Kronrod

Modeling the relationship between firm and user generated content and the stages of the marketing funnel pp. 100-116

Anatoli Colicev, Ashish Kumar and Peter O'Connor

Marketing analytics using anonymized and fragmented tracking data pp. 117-136

Chinmay Kakatkar and Martin Spann

Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus pp. 137-150

Kyeongheui Kim and Jongwon Park

Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level pp. 151-168

Jin Sun, Hean Tat Keh and Angela Y. Lee