A retrospective review of the first 35 years of the International Journal of Research in Marketing

Naveen Donthu, Werner Reinartz, Satish Kumar and Debidutta Pattnaik
Authors registered in the RePEc Author Service: Satish Kumar and Satish Kumar

International Journal of Research in Marketing, 2021, vol. 38, issue 1, 232-269

Abstract: The International Journal of Research in Marketing (IJRM) publishes groundbreaking research on a range of topics related to marketing. Academics, scholars, and practitioners value the journal for its original and well-executed content. Using bibliometrics, this study summarizes the journal’s first 35 years in terms of its publication trends, authorship patterns, citation structure, and themes, as well as the clustering of IJRM’s articles published between 1984 and 2018. This study identifies the IJRM’s most influential articles, most prolific contributors and their affiliations, and frequently used keywords and reveals their semantic associations along with factors influencing citations of the IJRM corpus. As the first objective assessment of the journal’s first 35 years, the review also suggests some potential avenues to target future submissions.

Keywords: International Journal of Research in Marketing; Bibliometrics; Bibliographic coupling; Biblioshiny; Citations; Gephi (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:38:y:2021:i:1:p:232-269

DOI: 10.1016/j.ijresmar.2020.10.006

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