International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 35, issue 4, 2018

Extracting brand information from social networks: Integrating image, text, and social tagging data pp. 538-556

Jan Klostermann, Anja Plumeyer, Daniel Böger and Reinhold Decker

Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands pp. 557-574

Nele Hansen, Ann-Kristin Kupfer and Thorsten Hennig-Thurau

Evaluating marketplace synergies of ingredient brand alliances pp. 575-590

Anthony Koschmann and Douglas Bowman

On the monetary impact of fashion design piracy pp. 591-610

Gil Appel, Barak Libai and Eitan Muller

Investor sentiment and advertising expenditure pp. 611-627

G. Mujtaba Mian, Piyush Sharma and Ferdinand A. Gul

Providing health checks as incentives to retain blood donors — Evidence from two field experiments pp. 628-640

Sigrun Leipnitz, Martha de Vries, Michel Clement and Nina Mazar

Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand pp. 641-660

Dinakar Jayarajan, S. Siddarth and Jorge Silva-Risso

Targeting online display ads: Choosing their frequency and spacing pp. 661-672

Steffen Försch and Evert de Haan

When consumers become project backers: The psychological consequences of participation in crowdfunding pp. 673-685

Sally Bitterl and Martin Schreier

Volume 35, issue 3, 2018

Investors' evaluations of price-increase preannouncements pp. 359-377

Leon Gim Lim, Kapil R. Tuli and Marnik G. Dekimpe

Temporal myopia in sustainable behavior under uncertainty pp. 378-393

Arianne J. van der Wal, Femke van Horen and Amir Grinstein

Estimating time-varying parameters in brand choice models: A semiparametric approach pp. 394-414

Daniel Guhl, Bernhard Baumgartner, Thomas Kneib and Winfried J. Steiner

A random coefficients mixture hidden Markov model for marketing research pp. 415-431

Eelco Kappe, Ashley Stadler Blank and Wayne S. DeSarbo

New product success in the consumer packaged goods industry: A shopper marketing approach pp. 432-452

Lien Lamey, Barbara Deleersnyder, Jan-Benedict E.M. Steenkamp and Marnik G. Dekimpe

The effects of mobile promotions on customer purchase dynamics pp. 453-470

Chang Hee Park, Young-Hoon Park and David A. Schweidel

Advertising non-premium products as if they were premium: The impact of advertising up on advertising elasticity and brand equity pp. 471-489

Ivan A. Guitart, Jorge Gonzalez and Stefan Stremersch

On consumer choice patterns and the net impact of feature promotions pp. 490-508

Jonne Guyt and Els Gijsbrechts

May the force drag your dynamic logo: The brand work-energy effect pp. 509-523

Stacey M. Baxter and Jasmina Ilicic

Quality signaling via strikethrough prices pp. 524-532

Eric Schmidbauer and Axel Stock

Volume 35, issue 2, 2018

Endogeneity in survey research pp. 185-204

Jon Bingen Sande and Mrinal Ghosh

Disentangling the effect of services on B2B firm value: Trade-offs of sales, profits, and earnings volatility pp. 205-223

Mehdi Nezami, Stefan Worm and Robert W. Palmatier

Mobile diaries – Benchmark against metered measurements: An empirical investigation pp. 224-241

Mitchell J. Lovett and Renana Peres

A simultaneous model of multiple-discrete choices of variety and quantity pp. 242-257

Ralf van der Lans

Instructional Manipulation Checks: A longitudinal analysis with implications for MTurk pp. 258-269

Leonard J. Paas, Sara Dolnicar and Logi Karlsson

Save or (over-)spend? The impact of hard-discounter shopping on consumers' grocery outlay pp. 270-288

Els Gijsbrechts, Katia Campo and Mark Vroegrijk

Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads pp. 289-304

Laurence Dessart

The direct and indirect effects of economic wealth on time to take-off pp. 305-318

Towhidul Islam and Nigel Meade

Sharing product harm information: The effects of self-construal and self-relevance pp. 319-335

Ezgi Akpinar, Peeter W J Verlegh and Ale Smidts

Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers pp. 336-358

Eline L.E. De Vries, Bob M. Fennis, Tammo H.A. Bijmolt, Gert J. Ter Horst and Jan-Bernard C. Marsman

Volume 35, issue 1, 2018

Innovations and technological comebacks pp. 1-14

Renaud Foucart, Cheng Wan and Shidong Wang

Big brands, big cities: How the population penalty affects common, identity relevant brands in densely populated areas pp. 15-33

Ted Matherly, Zachary G. Arens and Todd J. Arnold

Capturing flexible correlations in multiple-discrete choice outcomes using copulas pp. 34-59

Chul Kim, Duk Bin Jun and Sungho Park

Brand portfolio coherence: Scale development and empirical demonstration pp. 60-80

Hang T. Nguyen, Yufei Zhang and Roger J. Calantone

Consumer power and choice deferral: The role of anticipated regret pp. 81-99

Mehdi Mourali, Zhiyong Yang, Frank Pons and Derek Hassay

Optimizing service failure and damage control pp. 100-115

Daniel Halbheer, Dennis L. Gärtner, Eitan Gerstner and Oded Koenigsberg

Should sequels differ from original movies in pre-launch advertising schedule? Lessons from consumers' online search activity pp. 116-143

Ho Kim and Norris I. Bruce

Feeling disconnected from others: The effects of ambient darkness on hedonic choice pp. 144-153

Huang, Xun (Irene), Ping Dong and Aparna A. Labroo

Beyond close vs. distant ties: Understanding post-service sharing of information with close, exchange, and hybrid ties pp. 154-169

Kalyani Menon and Chatura Ranaweera

Who needs a reason to indulge? Happiness following reason-based indulgent consumption pp. 170-184

Francine Espinoza Petersen, Heather Johnson Dretsch and Yuliya Komarova Loureiro

Volume 34, issue 4, 2017

Metrics unreliability and marketing overspending pp. 761-779

Shrihari Sridhar, Prasad A. Naik and Ajay Kelkar

Mediation analysis: A new test when all or some variables are categorical pp. 780-798

Jiaxiu He, Wang, Xin (Shane) and David J. Curry

Overcoming lower imagery ability through process priming pp. 799-812

Massimiliano Ostinelli and Ulf Böckenholt

Time preferences and the pricing of complementary durables and consumables pp. 813-828

Iman Ahmadi, Bernd Skiera, Anja Lambrecht and Florian Heubrandner

The ugly side of customer management – Consumer reactions to firm-initiated contract terminations pp. 829-850

Anke Lepthien, Dominik Papies, Michel Clement and Valentyna Melnyk

When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal pp. 851-871

Hyokjin Kwak, Marina Puzakova and Joseph F. Rocereto

The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand pp. 872-891

Jiska Eelen, Peren Özturan and Peeter W.J. Verlegh

Posting from beyond the grave: An autopsy of consumer attitudes toward promotional communication in a posthumous context pp. 892-900

Benjamin Boeuf and Jessica Darveau

Social influence in the adoption of a B2B loyalty program: The role of elite status members pp. 901-918

Vijay Viswanathan, F. Javier Sese and Manfred Krafft

When serving customers includes correcting them: Understanding the ambivalent effects of enforcing service rules pp. 919-941

Johannes Habel, Sascha Alavi and Doreén Pick

Volume 34, issue 3, 2017

Protecting customer privacy when marketing with second-party data pp. 593-603

Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li and Yan Yu

Marketing accounts pp. 604-621

Neil Thomas Bendle and Wang, Xin (Shane)

Incorporating hidden costs of annoying ads in display auctions pp. 622-640

Valeria Stourm and Eric Bax

What should be the dependent variable in marketing-related event studies? pp. 641-659

Bernd Skiera, Emanuel Bayer and Lisa Schöler

The impact of investor impatience and environmental turbulence on myopic marketing management and stock performance pp. 660-677

Tuck Siong Chung and Angie Low

Inter-Generational Pendula (IGP): Toward a theory of immigrant identity, materialism and religiosity pp. 678-693

Mohammadali Zolfagharian and Ebru Ulusoy

Advertising and price competition in a manufacturer-retailer channel pp. 694-716

Tat Y. Chan, Chakravarthi Narasimhan and Yeujun Yoon

Ethnic minority consumers reactions to advertisements featuring members of other minority groups pp. 717-733

Mohammed El Hazzouri, Kelley J. Main and Sergio W. Carvalho

Corporate social responsibility and product quality: Complements or substitutes? pp. 734-745

Sumitro Banerjee and Luc Wathieu

An experience-utility explanation of the preference for larger assortments pp. 746-760

Aylin Aydinli, Yangjie Gu and Michel Tuan Pham

Volume 34, issue 2, 2017

An approach to improve the predictive power of choice-based conjoint analysis pp. 325-335

Sudhir Voleti, V. Srinivasan and Pulak Ghosh

Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success pp. 336-354

André Marchand, Thorsten Hennig-Thurau and Caroline Wiertz

Neural responses to functional and experiential ad appeals: Explaining ad effectiveness pp. 355-366

Linda E. Couwenberg, Maarten A.S. Boksem, Roeland C. Dietvorst, Loek Worm, Willem J.M.I. Verbeke and Ale Smidts

Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context pp. 367-381

Arnaud De Bruyn and Sonja Prokopec

Reward-scrounging in customer referral programs pp. 382-398

Jannik Meyners, Christian Barrot, Jan U. Becker and Anand V. Bodapati

A matter of perspective: Design newness and its performance effects pp. 399-413

Katrin Talke, Sebastian Müller and Jaap E. Wieringa

The effect of review valence and variance on product evaluations: An examination of intrinsic and extrinsic cues pp. 414-429

Ryan Langan, Ali Besharat and Sajeev Varki

The allure of the hidden: How product unveiling confers value pp. 430-441

Vanessa M. Patrick, Yashar Atefi and Henrik Hagtvedt

Empirical generalizations on the impact of stars on the economic success of movies pp. 442-461

Julian Hofmann, Michel Clement, Franziska Völckner and Thorsten Hennig-Thurau

The catbird seat of the sales force: How sales force integration leads to new product success pp. 462-479

Sabine Kuester, Christian Homburg and Andreas Hildesheim

The impact of contextual television ads on online conversions: An application in the insurance industry pp. 480-498

Ivan A. Guitart and Guillaume Hervet

Compensatory word of mouth: Advice as a device to restore control pp. 499-515

Alessandro M. Peluso, Andrea Bonezzi, Matteo De Angelis and Derek D. Rucker

When and how to infer heuristic consideration set rules of consumers pp. 516-535

Lucas Bremer, Mark Heitmann and Thomas F. Schreiner

Opinion leadership in small groups pp. 536-552

Sarit Moldovan, Eitan Muller, Yossi Richter and Elad Yom-Tov

Coupon clipping by impoverished consumers: Linking demographics, basket size, and coupon redemption rates pp. 553-571

Stephanie M. Noble, Kang Bok Lee, Russell Zaretzki and Chad Autry

Brand linguistics: A theory-driven framework for the study of language in branding pp. 572-591

Marina Carnevale, David Luna and Dawn Lerman

Volume 34, issue 1, 2017

Leading the Future of Marketing pp. 1-1

Roland T. Rust

The Internet-of-Things: Review and research directions pp. 3-21

Irene C.L. Ng and Susan Y.L. Wakenshaw

Digital marketing: A framework, review and research agenda pp. 22-45

P.K. Kannan and Li, Hongshuang “Alice”

Service-dominant logic 2025 pp. 46-67

Stephen L. Vargo and Robert F. Lusch

Competitive strategies in the motion picture industry: An ABM to study investment decisions pp. 69-99

Sebastiano A. Delre, Claudio Panico and Berend Wierenga

Modeling the role of message content and influencers in social media rebroadcasting pp. 100-119

Yuchi Zhang, Wendy W. Moe and David A. Schweidel

The “tipping point” feature of social coupons: An empirical investigation pp. 120-136

Hu, Mantian (Mandy) and Russell S. Winer

The financial brand value chain: How brand investments contribute to the financial health of firms pp. 137-153

Marc Fischer and Alexander Himme

No future without the past? Predicting churn in the face of customer privacy pp. 154-172

Niels Holtrop, Jaap E. Wieringa, Maarten J. Gijsenberg and Peter C. Verhoef

The effect of firms' structural designs on advertising and personal selling returns pp. 173-193

Ju-Yeon Lee, Shrihari Sridhar and Robert W. Palmatier

The impact of instant reward programs and bonus premiums on consumer purchase behavior pp. 194-211

Alec Minnema, Tammo H.A. Bijmolt and Marielle Non

The contingent roles of R&D–sales versus R&D–marketing cooperation in new-product development of business-to-business firms pp. 212-230

Christian Homburg, Sascha Alavi, Thomas Rajab and Jan Wieseke

The impact of diversity on institutional longevity pp. 231-251

Samantha N.N. Cross and Mary C. Gilly

Outsourcing to convert fixed costs into variable costs: A competitive analysis pp. 252-264

Yunchuan Liu and Rajeev K. Tyagi

A picture is worth a thousand words: Translating product reviews into a product positioning map pp. 265-285

Sangkil Moon and Wagner A. Kamakura

Pictures are grate! Examining the effectiveness of pictorial-based homophones on consumer judgments pp. 286-301

Alicia Kulczynski, Jasmina Ilicic and Stacey M. Baxter

Temperature and emotions: Effects of physical temperature on responses to emotional advertising pp. 302-320

Pascal Bruno, Valentyna Melnyk and Franziska Völckner