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International Journal of Research in Marketing

2008 - 2022

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 33, issue 4, 2016

Performance growth and opportunistic marketing spending pp. 711-724 Downloads
Dominique M. Hanssens, Fang Wang and Xiao-Ping Zhang
CMO equity incentive and shareholder value: Moderating role of CMO managerial discretion pp. 725-738 Downloads
MinChung Kim, D. Eric Boyd, Namwoon Kim and Cheong H. Yi
The impact of brand familiarity on online and offline media synergy pp. 739-753 Downloads
Koen Pauwels, Ceren Demirci, Gokhan Yildirim and Shuba Srinivasan
How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed pp. 755-766 Downloads
Andrew T. Stephen and Donald R. Lehmann
Nonlinear and dynamic effects of responsive and proactive market orientation: A longitudinal investigation pp. 767-779 Downloads
Nikolai A. Jaeger, Nicolas A. Zacharias and Malte Brettel
Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs pp. 780-796 Downloads
Vardan Avagyan, Mercedes Esteban-Bravo and Jose Vidal-Sanz
Innovation in the frontline: Exploring the relationship between role conflict, ideas for improvement, and employee service performance pp. 797-817 Downloads
Jeroen J.L. Schepers, Edwin J. Nijssen and Gielis A.H. van der Heijden
Social network utilization and the impact of academic research in marketing pp. 818-839 Downloads
Stav Rosenzweig, Amir Grinstein and Elie Ofek
White eyes are the window to the pure soul: Metaphorical association and overgeneralization effects for spokespeople with limbal rings pp. 840-855 Downloads
Jasmina Ilicic, Stacey M. Baxter and Alicia Kulczynski
The effect of package shape on calorie estimation pp. 856-867 Downloads
Jieun Koo and Kwanho Suk
Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal pp. 868-880 Downloads
Zengxiang Chen and Yunhui Huang
(Poor) seeing is believing: When direct experience impairs product promotion pp. 881-895 Downloads
Eyal Ert, Ornit Raz and Amir Heiman
Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories pp. 896-906 Downloads
Kathleen Cleeren, Kelly Geyskens, Peter C. Verhoef and Joost M.E. Pennings
The competitive implications of a “no-haggle” pricing strategy when others negotiate: Findings from a natural experiment pp. 907-923 Downloads
Xiaohua Zeng, Srabana Dasgupta and Charles B. Weinberg
What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions pp. 924-943 Downloads
Ralf van der Lans, Yvonne van Everdingen and Valentyna Melnyk
The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales pp. 944-960 Downloads
Bert Weijters, Hans Baumgartner and Maggie Geuens
Less of this one? I'll take it: New insights on the influence of shelf-based scarcity pp. 961-965 Downloads
Stacey G. Robinson, Michael K. Brady, Katherine N. Lemon and Michael Giebelhausen
Firm valuation from customer equity: When does it work and when does it fail? pp. 966-970 Downloads
Shoutong Thomas Zhang
The role of action simulation on intentions to purchase products pp. 971-974 Downloads
Diane Pecher and Saskia van Dantzig

Volume 33, issue 3, 2016

Mapping the customer journey: Lessons learned from graph-based online attribution modeling pp. 457-474 Downloads
Eva Anderl, Ingo Becker, Florian von Wangenheim and Jan Hendrik Schumann
Do display ads influence search? Attribution and dynamics in online advertising pp. 475-490 Downloads
Pavel Kireyev, Koen Pauwels and Sunil Gupta
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework pp. 491-507 Downloads
Evert de Haan, Thorsten Wiesel and Koen Pauwels
Effects of TV advertising on keyword search pp. 508-523 Downloads
Mingyu Joo, Kenneth Wilbur and Yi Zhu
Evaluating the impact of social media activities on human brand sales pp. 524-541 Downloads
Alok R. Saboo, V. Kumar and Girish Ramani
The B2B Knowledge Gap pp. 543-556 Downloads
Gary L. Lilien
The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts? pp. 557-577 Downloads
Arjen van Lin and Els Gijsbrechts
Sampling designs for recovering local and global characteristics of social networks pp. 578-599 Downloads
Peter Ebbes, Zan Huang and Arvind Rangaswamy
The role of product newness in activating consumer regulatory goals pp. 600-611 Downloads
Luo, Yong (Eddie), Veronica Wong and Ting-Jui Chou
The effect of self-concept clarity on discretionary spending tendency pp. 612-623 Downloads
Gülen Sarial-Abi, Zeynep Gürhan-Canli, Tarcan Kumkale and Yeosun Yoon
Preference instability, consumption and online rating behavior pp. 624-638 Downloads
Soumya Mukhopadhyay and Tuck Siong Chung
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance pp. 639-655 Downloads
Koen Pauwels, Zeynep Aksehirli and Andrew Lackman
The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth pp. 656-673 Downloads
Mohammad G. Nejad, Mehdi Amini and Daniel L. Sherrell
Illusion of variety: Lower readability enhances perceived variety pp. 674-687 Downloads
Huang, Zhongqiang (Tak) and Jessica Y.Y. Kwong
The zero-price effect in a multicomponent product context pp. 689-694 Downloads
Elisa Baumbach
The impact of content sentiment and emotionality on content virality pp. 695-701 Downloads
Irina Heimbach and Oliver Hinz
The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands pp. 702-705 Downloads
Yvonne K. Saini and John G. Lynch
Erratum to “A Multi-category Customer Base Analysis”, [International Journal of Research in Marketing, 31 (3), 2014 266–279] pp. 707-707 Downloads
Chang Hee Park, Young-Hoon Park and David A. Schweidel

Volume 33, issue 2, 2016

The effects of installed base innovativeness and recency on content sales in a platform-mediated market pp. 246-260 Downloads
John Healey and Wendy W. Moe
Beyond the more the merrier: The variety effect and consumer heterogeneity in system markets pp. 261-275 Downloads
Li Sun, Surendra Rajiv and Junhong Chu
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations pp. 276-296 Downloads
Michael Steiner, Nico Wiegand, Andreas Eggert and Klaus Backhaus
From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart pp. 297-313 Downloads
Andrea Ordanini and Joseph C. Nunes
On-demand streaming services and music industry revenues — Insights from Spotify's market entry pp. 314-327 Downloads
Nils Wlömert and Dominik Papies
The role of network embeddedness in film success pp. 328-342 Downloads
Grant Packard, Anocha Aribarg, Jehoshua Eliashberg and Natasha Z. Foutz
Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies? pp. 343-356 Downloads
Alexa B. Burmester, Felix Eggers, Michel Clement and Tim Prostka
The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen? pp. 357-374 Downloads
Renaud Legoux, Denis Larocque, Sandra Laporte, Soraya Belmati and Thomas Boquet
Experiencing film: Subjective personal introspection and popular film consumption pp. 375-391 Downloads
Andrew Hart, Finola Kerrigan and Dirk vom Lehn
Measurement of interactions in non-linear marketing models: The effect of critics' ratings and consumer sentiment on movie demand pp. 392-408 Downloads
Tirtha Dhar and Charles B. Weinberg
Matching with the stars: How brand personality determines celebrity endorsement contract formation pp. 409-427 Downloads
César Zamudio
What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars pp. 428-448 Downloads
Juliane Mathys, Alexa B. Burmester and Michel Clement

Volume 33, issue 1, 2016

Decomposing the effects of online customer reviews on brand, price, and product attributes pp. 11-26 Downloads
Daniel S. Kostyra, Jochen Reiner, Martin Natter and Daniel Klapper
The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors pp. 27-41 Downloads
Simon Hudson, Li Huang, Martin S. Roth and Thomas J. Madden
Each can help or hurt: Negative and positive word of mouth in social network brand communities pp. 42-58 Downloads
Marleen Relling, Oliver Schnittka, Henrik Sattler and Marius Johnen
The role of social media and brand equity during a product recall crisis: A shareholder value perspective pp. 59-77 Downloads
Liwu Hsu and Benjamin Lawrence
You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility pp. 78-92 Downloads
Alexander J. Kull and Timothy B. Heath
Brand value co-creation in a digitalized world: An integrative framework and research implications pp. 93-106 Downloads
Venkat Ramaswamy and Kerimcan Ozcan
Profit-increasing asymmetric entry pp. 107-122 Downloads
Amit Pazgal, David Soberman and Raphael Thomadsen
Consumer spending patterns across firms and categories: Application to the size- and share-of-wallet pp. 123-139 Downloads
Sungha Jang, Ashutosh Prasad and Brian T. Ratchford
The power of an installed base to combat lifecycle decline: The case of video games pp. 140-154 Downloads
André Marchand
Quality mental model convergence and business performance pp. 155-171 Downloads
Roland T. Rust, Christine Moorman and Jacqueline van Beuningen
Diagnosing harmful collinearity in moderated regressions: A roadmap pp. 172-182 Downloads
Pavan Rao Chennamaneni, Raj Echambadi, James D. Hess and Niladri Syam
It's not us, it's you: How threatening self-brand association leads to brand pursuit pp. 183-197 Downloads
Justin W. Angle and Mark R. Forehand
A meta-analysis of price change fairness perceptions pp. 199-203 Downloads
Farid Tarrahi, Martin Eisend and Florian Dost
Is bigger always better? The unit effect in carbon emissions information pp. 204-207 Downloads
Romain Cadario, Béatrice Parguel and Florence Benoit-Moreau
Are multichannel customers really more valuable? An analysis of banking services pp. 208-212 Downloads
Jesús Cambra-Fierro, Wagner A. Kamakura, Iguacel Melero-Polo and F. Javier Sese
Consumer responses to combined arousal-inducing stimuli pp. 213-215 Downloads
Gopal Das and Henrik Hagtvedt
The paradox of ‘green to be seen’: Green high-status shoppers excessively use (branded) shopping bags pp. 216-219 Downloads
Arianne J. van der Wal, Femke van Horen and Amir Grinstein
The adoption of new prescription drugs is strongly associated with prior category prescribing rate pp. 220-224 Downloads
Philip Stern and Malcolm Wright
A dirty store is a cost forever: The harmful influence of disorderly retail settings on unethical consumer behavior pp. 225-231 Downloads
Saar Bossuyt, Patrick Van Kenhove and Tine De Bock
Is there a mere categorization effect in investment decisions? pp. 232-235 Downloads
David Lewis and Tripat Gill
Revisiting firm-created word of mouth: High-value versus low-value seed selection pp. 236-239 Downloads
Florian Dost, Jens Sievert and David Kassim
Page updated 2023-01-31