International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 38, issue 4, 2021

Marketing and investor behavior: Insights, introspections, and indications pp. 811-816

Abhishek Borah and Bernd Skiera

The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration pp. 817-837

Didem Kurt, Koen Pauwels, Ahmet C. Kurt and Shuba Srinivasan

What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance pp. 838-856

John Healey and Ofer Mintz

The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research pp. 857-876

Alexander Edeling, Shuba Srinivasan and Dominique M. Hanssens

How push messaging impacts consumer spending and reward redemption in store-loyalty programs pp. 877-899

Suzanne M.T.A. Bies, Bart J. Bronnenberg and Els Gijsbrechts

How does customer recognition affect service provision? pp. 900-914

Krista J. Li and Jianqiang Zhang

Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications pp. 915-934

Agnes Somosi, Alfred Stiassny, Krisztina Kolos and Luk Warlop

Joint or separate? The effect of visual presentation on imagery and product evaluation pp. 935-952

Min Zhao and Lan Xia

Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance pp. 953-973

Ping Xiao, (Jack) Chen, Xinlei, Yuxin Chen and Wei Lu

Investigating the impact of service line formats on satisfaction with waiting pp. 974-993

Piyush Kumar and Maqbool Dada

Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions pp. 994-1016

Gopal Das, Mark T. Spence and James Agarwal

The effectiveness of brand placements: A meta-analytic synthesis pp. 1017-1033

Barry J. Babin, Jean-Luc Herrmann, Mathieu Kacha and Laurie A. Babin

Value from technology licensing – The role of monitoring and licensing experience pp. 1034-1054

Erik Mooi and Stefan Wuyts

A generalized ordinal finite mixture regression model for market segmentation pp. 1055-1072

Yifan Zhang, Duncan K.H. Fong and Wayne S. DeSarbo

Sweet or sweat, which should come first: How consumption sequences of vices and virtues influence enjoyment pp. 1073-1087

Shaoguang Yang, Qian Xu and Liyin Jin

Volume 38, issue 3, 2021

The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews pp. 531-548

Maximilian H.E.E. Gerrath and Bryan Usrey

Social media resources and capabilities as strategic determinants of social media performance pp. 549-571

André Marchand, Thorsten Hennig-Thurau and Jan Flemming

Antecedents and financial impacts of building brand love pp. 572-592

Hang T. Nguyen and Hui Feng

Multidimensional brand equity and asymmetric risk pp. 593-614

Kyoungnam Catherine Ha, Reo Song and Gary Erickson

The impact of mergers and acquisitions on brand equity: A structural analysis pp. 615-638

Yanlai Chu, Junhong Chu and Hongju Liu

The complex firm financial effects of customer satisfaction improvements pp. 639-662

Miriam Guenther and Peter Guenther

The risk of programmatic advertising: Effects of website quality on advertising effectiveness pp. 663-677

Edlira Shehu, Nadia Abou Nabout and Michel Clement

Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising pp. 678-697

Lisan Lesscher, Lara Lobschat and Peter C. Verhoef

If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences pp. 698-714

Robert W. Smith and Kevin Lane Keller

Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships pp. 715-731

Anika Schumacher, Caroline Goukens and Kelly Geyskens

Every ending is a new beginning: Poignancy increases consumer preferences for self-made products pp. 732-748

Felix Septianto

How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal pp. 749-769

Jungsil Choi and Hyun Young Park

Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning pp. 770-791

Adam Hakim, Shira Klorfeld, Tal Sela, Doron Friedman, Maytal Shabat-Simon and Dino J. Levy

Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions pp. 792-803

Sunghoon Kim, Wayne S. DeSarbo and Won Chang

Volume 38, issue 2, 2021

2021 Outstanding IJRM Area Editors and Reviewers pp. A1-A1

Cecilia Nalagon

Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact pp. A2-A3

Werner Reinartz, Michael Haenlein and Jörg Henseler

Announcement: Winner 2020 IJRM Best Article pp. A4-A4

Gil Appel, Barak Libai, Eitan Muller and Ron Shachar

Online display advertising for CPG brands: (When) does it work? pp. 271-289

Bernadette J. van Ewijk, Astrid Stubbe, Els Gijsbrechts and Marnik G. Dekimpe

Omnichannel marketing: Are cross-channel effects symmetric? pp. 290-310

Venkatesh Shankar and Tarun Kushwaha

Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels pp. 311-328

Erik Maier and Jaap Wieringa

The existence and persistence of the pay-per-use bias in car sharing services pp. 329-342

Katharina Dowling, Puneet Manchanda and Martin Spann

Content analysis of fake consumer reviews by survey-based text categorization pp. 343-364

Sangkil Moon, Moon-Yong Kim and Dawn Iacobucci

Cents of self: How and when self-signals influence consumer value derived from choices of green products pp. 365-386

Darcie Dixon and Sven Mikolon

Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives pp. 387-401

Linda D. Hollebeek and Russell Belk

Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing pp. 402-424

V. Kumar and Divya Ramachandran

The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems pp. 425-447

Bieke Henkens, Katrien Verleye and Bart Larivière

Engagement behavior and financial well-being: The effect of message framing in online pension communication pp. 448-471

Wiebke Eberhardt, Elisabeth Brüggen, Thomas Post and Chantal Hoet

Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain pp. 472-491

Tobias Wolf, Steffen Jahn, Maik Hammerschmidt and Welf H. Weiger

Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance pp. 492-500

Nurlita Devian Robiady, Nila Armelia Windasari and Arfenia Nita

Impact of patient portal behavioral engagement on subsistence consumers' wellbeing pp. 501-517

Husain Salilul Akareem, Ahmed Shahriar Ferdous and Mikala Todd

Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources pp. 518-529

Judith Fletcher-Brown, Sarah Turnbull, Giampaolo Viglia, Tom Chen and Vijay Pereira

Volume 38, issue 1, 2021

Factors affecting the study of important marketing issues: Implications and recommendations pp. 1-11

Ajay K. Kohli and Michael Haenlein

The Study of Important Marketing Issues: Reflections pp. 12-17

Stefan Stremersch

The study of important marketing issues in an evolving field pp. 18-28

Berend Wierenga

Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications pp. 29-31

Ajay K. Kohli and Michael Haenlein

The right metrics for marketing-mix decisions pp. 32-49

Ofer Mintz, Timothy J. Gilbride, Peter Lenk and Imran S. Currim

Who is the winner in an industry of innovation? pp. 50-69

Yuanfang Lin, Amit Pazgal and David A. Soberman

A de-biased direct question approach to measuring consumers' willingness to pay pp. 70-84

Reto Hofstetter, Klaus M. Miller, Harley Krohmer and Z. John Zhang

Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding pp. 85-103

Bert Weijters, Kobe Millet and Elke Cabooter

Does the devil wear Prada? Luxury product experiences can affect prosocial behavior pp. 104-119

Yajin Wang, Deborah Roedder John and Vladas Griskevicious

How income shapes moral judgments of prosocial behavior pp. 120-135

Jenny G. Olson, Brent McFerran, Andrea C. Morales and Darren W. Dahl

The effect of start/end temporal landmarks on consumers' visual attention and judgments pp. 136-154

Sheng Bi, Andrew Perkins and David Sprott

Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation pp. 155-175

Chedia Dhaoui and Cynthia M. Webster

Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence pp. 176-193

Katja Gelbrich, Julia Hagel and Chiara Orsingher

Leveraging purchase regularity for predicting customer behavior the easy way pp. 194-215

Thomas Reutterer, Michael Platzer and Nadine Schröder

Blending package shape with the gender dimension of brand image: How and why? pp. 216-231

Jun Pang and Ying Ding

A retrospective review of the first 35 years of the International Journal of Research in Marketing pp. 232-269

Naveen Donthu, Werner Reinartz, Satish Kumar and Debidutta Pattnaik