Economics at your fingertips  

The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments

Iana A. Castro, Heather Honea, Erlinde Cornelis and Anuja Majmundar

International Journal of Research in Marketing, 2022, vol. 39, issue 2, 364-379

Abstract: It is well documented that context and physical surroundings impact consumers. However, little is known about how to direct the overall design of an environment to enhance consumer experience. Evidence suggests that design principles that tap into the benefits of response to nature may serve to improve the well-being of people in the environment. While research on the implications of such design for consumer responses is growing, a conceptual framework that delineates these responses and their effects on experience has not been established. The current research develops, proposes, and tests a conceptual framework for consumer responses to environments that incorporate materials, textures, shapes, colors, and patterns that quote nature. It shows that when present in a consumer context, these biophilic design elements elicit what we label the friluftsliv response: a response characterized by a positive connection to place that elicits both drive and contentment-based affective reactions. The results indicate that consumer environments rich in biophilic design elements can positively influence important marketing variables, such as situational consumer anxiety and retailer choice.

Keywords: Biophilic design; Design elements; Friluftsliv response; Retail and service environments; Situational anxiety; Affect modulation (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link:

DOI: 10.1016/j.ijresmar.2021.09.007

Access Statistics for this article

International Journal of Research in Marketing is currently edited by Roland Rust

More articles in International Journal of Research in Marketing from Elsevier
Bibliographic data for series maintained by Catherine Liu ().

Page updated 2022-06-12
Handle: RePEc:eee:ijrema:v:39:y:2022:i:2:p:364-379