International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 33, issue 4, 2016

Performance growth and opportunistic marketing spending pp. 711-724

Dominique M. Hanssens, Fang Wang and Xiao-Ping Zhang

CMO equity incentive and shareholder value: Moderating role of CMO managerial discretion pp. 725-738

MinChung Kim, D. Eric Boyd, Namwoon Kim and Cheong H. Yi

The impact of brand familiarity on online and offline media synergy pp. 739-753

Koen Pauwels, Ceren Demirci, Gokhan Yildirim and Shuba Srinivasan

How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed pp. 755-766

Andrew T. Stephen and Donald R. Lehmann

Nonlinear and dynamic effects of responsive and proactive market orientation: A longitudinal investigation pp. 767-779

Nikolai A. Jaeger, Nicolas A. Zacharias and Malte Brettel

Riding successive product diffusion waves. Building a tsunami via upgrade-rebate programs pp. 780-796

Vardan Avagyan, Mercedes Esteban-Bravo and Jose Vidal-Sanz

Innovation in the frontline: Exploring the relationship between role conflict, ideas for improvement, and employee service performance pp. 797-817

Jeroen J.L. Schepers, Edwin J. Nijssen and Gielis A.H. van der Heijden

Social network utilization and the impact of academic research in marketing pp. 818-839

Stav Rosenzweig, Amir Grinstein and Elie Ofek

White eyes are the window to the pure soul: Metaphorical association and overgeneralization effects for spokespeople with limbal rings pp. 840-855

Jasmina Ilicic, Stacey M. Baxter and Alicia Kulczynski

The effect of package shape on calorie estimation pp. 856-867

Jieun Koo and Kwanho Suk

Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal pp. 868-880

Zengxiang Chen and Yunhui Huang

(Poor) seeing is believing: When direct experience impairs product promotion pp. 881-895

Eyal Ert, Ornit Raz and Amir Heiman

Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories pp. 896-906

Kathleen Cleeren, Kelly Geyskens, Peter C. Verhoef and Joost M.E. Pennings

The competitive implications of a “no-haggle” pricing strategy when others negotiate: Findings from a natural experiment pp. 907-923

Xiaohua Zeng, Srabana Dasgupta and Charles B. Weinberg

What to stress, to whom and where? A cross-country investigation of the effects of perceived brand benefits on buying intentions pp. 924-943

Ralf van der Lans, Yvonne van Everdingen and Valentyna Melnyk

The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales pp. 944-960

Bert Weijters, Hans Baumgartner and Maggie Geuens

Less of this one? I'll take it: New insights on the influence of shelf-based scarcity pp. 961-965

Stacey G. Robinson, Michael K. Brady, Katherine N. Lemon and Michael Giebelhausen

Firm valuation from customer equity: When does it work and when does it fail? pp. 966-970

Shoutong Thomas Zhang

The role of action simulation on intentions to purchase products pp. 971-974

Diane Pecher and Saskia van Dantzig

Volume 33, issue 3, 2016

Mapping the customer journey: Lessons learned from graph-based online attribution modeling pp. 457-474

Eva Anderl, Ingo Becker, Florian von Wangenheim and Jan Hendrik Schumann

Do display ads influence search? Attribution and dynamics in online advertising pp. 475-490

Pavel Kireyev, Koen Pauwels and Sunil Gupta

The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework pp. 491-507

Evert de Haan, Thorsten Wiesel and Koen Pauwels

Effects of TV advertising on keyword search pp. 508-523

Mingyu Joo, Kenneth Wilbur and Yi Zhu

Evaluating the impact of social media activities on human brand sales pp. 524-541

Alok R. Saboo, V. Kumar and Girish Ramani

The B2B Knowledge Gap pp. 543-556

Gary L. Lilien

The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts? pp. 557-577

Arjen van Lin and Els Gijsbrechts

Sampling designs for recovering local and global characteristics of social networks pp. 578-599

Peter Ebbes, Zan Huang and Arvind Rangaswamy

The role of product newness in activating consumer regulatory goals pp. 600-611

Luo, Yong (Eddie), Veronica Wong and Ting-Jui Chou

The effect of self-concept clarity on discretionary spending tendency pp. 612-623

Gülen Sarial-Abi, Zeynep Gürhan-Canli, Tarcan Kumkale and Yeosun Yoon

Preference instability, consumption and online rating behavior pp. 624-638

Soumya Mukhopadhyay and Tuck Siong Chung

Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance pp. 639-655

Koen Pauwels, Zeynep Aksehirli and Andrew Lackman

The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth pp. 656-673

Mohammad G. Nejad, Mehdi Amini and Daniel L. Sherrell

Illusion of variety: Lower readability enhances perceived variety pp. 674-687

Huang, Zhongqiang (Tak) and Jessica Y.Y. Kwong

The zero-price effect in a multicomponent product context pp. 689-694

Elisa Baumbach

The impact of content sentiment and emotionality on content virality pp. 695-701

Irina Heimbach and Oliver Hinz

The effects of the online and offline purchase environment on consumer choice of familiar and unfamiliar brands pp. 702-705

Yvonne K. Saini and John G. Lynch

Erratum to “A Multi-category Customer Base Analysis”, [International Journal of Research in Marketing, 31 (3), 2014 266–279] pp. 707-707

Chang Hee Park, Young-Hoon Park and David A. Schweidel

Volume 33, issue 2, 2016

The effects of installed base innovativeness and recency on content sales in a platform-mediated market pp. 246-260

John Healey and Wendy W. Moe

Beyond the more the merrier: The variety effect and consumer heterogeneity in system markets pp. 261-275

Li Sun, Surendra Rajiv and Junhong Chu

Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations pp. 276-296

Michael Steiner, Nico Wiegand, Andreas Eggert and Klaus Backhaus

From fewer blockbusters by more superstars to more blockbusters by fewer superstars: How technological innovation has impacted convergence on the music chart pp. 297-313

Andrea Ordanini and Joseph C. Nunes

On-demand streaming services and music industry revenues — Insights from Spotify's market entry pp. 314-327

Nils Wlömert and Dominik Papies

The role of network embeddedness in film success pp. 328-342

Grant Packard, Anocha Aribarg, Jehoshua Eliashberg and Natasha Z. Foutz

Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies? pp. 343-356

Alexa B. Burmester, Felix Eggers, Michel Clement and Tim Prostka

The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen? pp. 357-374

Renaud Legoux, Denis Larocque, Sandra Laporte, Soraya Belmati and Thomas Boquet

Experiencing film: Subjective personal introspection and popular film consumption pp. 375-391

Andrew Hart, Finola Kerrigan and Dirk vom Lehn

Measurement of interactions in non-linear marketing models: The effect of critics' ratings and consumer sentiment on movie demand pp. 392-408

Tirtha Dhar and Charles B. Weinberg

Matching with the stars: How brand personality determines celebrity endorsement contract formation pp. 409-427

César Zamudio

What drives the market popularity of celebrities? A longitudinal analysis of consumer interest in film stars pp. 428-448

Juliane Mathys, Alexa B. Burmester and Michel Clement

Volume 33, issue 1, 2016

Decomposing the effects of online customer reviews on brand, price, and product attributes pp. 11-26

Daniel S. Kostyra, Jochen Reiner, Martin Natter and Daniel Klapper

The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors pp. 27-41

Simon Hudson, Li Huang, Martin S. Roth and Thomas J. Madden

Each can help or hurt: Negative and positive word of mouth in social network brand communities pp. 42-58

Marleen Relling, Oliver Schnittka, Henrik Sattler and Marius Johnen

The role of social media and brand equity during a product recall crisis: A shareholder value perspective pp. 59-77

Liwu Hsu and Benjamin Lawrence

You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility pp. 78-92

Alexander J. Kull and Timothy B. Heath

Brand value co-creation in a digitalized world: An integrative framework and research implications pp. 93-106

Venkat Ramaswamy and Kerimcan Ozcan

Profit-increasing asymmetric entry pp. 107-122

Amit Pazgal, David Soberman and Raphael Thomadsen

Consumer spending patterns across firms and categories: Application to the size- and share-of-wallet pp. 123-139

Sungha Jang, Ashutosh Prasad and Brian T. Ratchford

The power of an installed base to combat lifecycle decline: The case of video games pp. 140-154

André Marchand

Quality mental model convergence and business performance pp. 155-171

Roland T. Rust, Christine Moorman and Jacqueline van Beuningen

Diagnosing harmful collinearity in moderated regressions: A roadmap pp. 172-182

Pavan Rao Chennamaneni, Raj Echambadi, James D. Hess and Niladri Syam

It's not us, it's you: How threatening self-brand association leads to brand pursuit pp. 183-197

Justin W. Angle and Mark R. Forehand

A meta-analysis of price change fairness perceptions pp. 199-203

Farid Tarrahi, Martin Eisend and Florian Dost

Is bigger always better? The unit effect in carbon emissions information pp. 204-207

Romain Cadario, Béatrice Parguel and Florence Benoit-Moreau

Are multichannel customers really more valuable? An analysis of banking services pp. 208-212

Jesús Cambra-Fierro, Wagner A. Kamakura, Iguacel Melero-Polo and F. Javier Sese

Consumer responses to combined arousal-inducing stimuli pp. 213-215

Gopal Das and Henrik Hagtvedt

The paradox of ‘green to be seen’: Green high-status shoppers excessively use (branded) shopping bags pp. 216-219

Arianne J. van der Wal, Femke van Horen and Amir Grinstein

The adoption of new prescription drugs is strongly associated with prior category prescribing rate pp. 220-224

Philip Stern and Malcolm Wright

A dirty store is a cost forever: The harmful influence of disorderly retail settings on unethical consumer behavior pp. 225-231

Saar Bossuyt, Patrick Van Kenhove and Tine De Bock

Is there a mere categorization effect in investment decisions? pp. 232-235

David Lewis and Tripat Gill

Revisiting firm-created word of mouth: High-value versus low-value seed selection pp. 236-239

Florian Dost, Jens Sievert and David Kassim