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International Journal of Research in Marketing

2008 - 2022

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 32, issue 4, 2015

Reflections on the replication corner: In praise of conceptual replications pp. 333-342 Downloads
John G. Lynch, Eric T. Bradlow, Joel C. Huber and Donald R. Lehmann
“Sound and safe”: The effect of ambient sound on the perceived safety of public spaces pp. 343-353 Downloads
Eda Sayin, Aradhna Krishna, Caroline Ardelet, Gwenaëlle Briand Decré and Alain Goudey
Crossing the cultural divide through bilingual advertising: The moderating role of brand cultural symbolism pp. 354-362 Downloads
Umut Kubat and Vanitha Swaminathan
The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers pp. 363-374 Downloads
Oliver Emrich and Peter C. Verhoef
Patient empowerment: A cross-disease exploration of antecedents and consequences pp. 375-386 Downloads
Jana-Kristin Prigge, Beatrix Dietz, Christian Homburg, Wayne D. Hoyer and Jennifer L. Burton
What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type pp. 387-397 Downloads
Maik Eisenbeiss, Robert Wilken, Bernd Skiera and Markus Cornelissen
The influence of gender and self-monitoring on the products consumers choose for joint consumption pp. 398-407 Downloads
Linyun W. Yang, Tanya L. Chartrand and Gavan J. Fitzsimons
The impact of pre- and post-launch publicity and advertising on new product sales pp. 408-417 Downloads
Alexa B. Burmester, Jan U. Becker, Harald J. van Heerde and Michel Clement
Hide the light or let it shine? Examining the factors influencing the effect of publicizing donations on donors’ happiness pp. 418-424 Downloads
Xia Wang and Luqiong Tong
Attractiveness of options moderates the effect of choice overload pp. 425-427 Downloads
Eugene Y. Chan
Not all negative emotions lead to concrete construal pp. 428-430 Downloads
Nivriti Chowdhry, Karen Page Winterich, Vikas Mittal and Andrea C. Morales
The impact of perceived brand globalness on consumers' willingness to pay pp. 431-434 Downloads
Vasileios Davvetas, Christina Sichtmann and Adamantios Diamantopoulos
Thinking, feeling, and giving: The effects of scope and valuation on consumer donations pp. 435-438 Downloads
Jonathan Hasford, Adam Farmer and Stacie F. Waites
Endowment effect for hedonic but not utilitarian goods pp. 439-441 Downloads
Eugene Y. Chan
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts pp. 442-444 Downloads
Monika Kukar-Kinney and Jeffrey R. Carlson
Discounting over subjective time: Subjective time perception helps explain multiple discounted utility anomalies pp. 445-448 Downloads
Yitong Wang, Liangyan Wang and L. Robin Keller
Referral programs, customer value, and the relevance of dyadic characteristics pp. 449-452 Downloads
Guillermo Armelini, Christian Barrot and Jan U. Becker
Multichannel customer segmentation: Does the after-sales channel matter? A replication and extension pp. 453-456 Downloads
Arne De Keyser, Jeroen Schepers and Umut Konuş
Free indulgences: Enhanced zero-price effect for hedonic options pp. 457-460 Downloads
Mehdi T. Hossain and Ritesh Saini

Volume 32, issue 3, 2015

Advance payment systems: Paying too much today and being satisfied tomorrow pp. 238-250 Downloads
Fabian Schulz, Christian Schlereth, Nina Mazar and Bernd Skiera
The Truth Hurts: How Customers May Lose From Honest Advertising pp. 251-262 Downloads
Praveen K. Kopalle and Donald R. Lehmann
Optimal targeting of advertisement for new products with multiple consumer segments pp. 263-271 Downloads
Vijay Ganesh Hariharan, Debabrata Talukdar and Changhyun Kwon
Comparing the incomparable? How consumers judge the price fairness of new products pp. 272-283 Downloads
Sabine Kuester, Sven Feurer, Monika C. Schuhmacher and Dominik Reinartz
Reference quality-based competitive market structure for innovation driven markets pp. 284-296 Downloads
Wonjoon Kim and Minki Kim
Balancing market exploration and market exploitation in product innovation: A contingency perspective pp. 297-308 Downloads
Haisu Zhang, Fang Wu and Anna Shaojie Cui
Market orientation, knowledge competence, and innovation pp. 309-318 Downloads
H. Erkan Ozkaya, Cornelia Droge, G. Tomas M. Hult, Roger Calantone and Elif Ozkaya
Market orientation and innovation performance: The moderating roles of firm ownership structures pp. 319-331 Downloads
Jing Song, Wei, Yinghong (Susan) and Rui Wang

Volume 32, issue 2, 2015

Manufacturer-provided services vs. Retailer-provided services: Effect on product quality, channel profits and consumer welfare pp. 124-154 Downloads
Sreya Kolay
The vampire effect: When do celebrity endorsers harm brand recall? pp. 155-163 Downloads
Carsten Erfgen, Sebastian Zenker and Henrik Sattler
A managerial capital perspective on chief marketing officer succession pp. 164-178 Downloads
Rui Wang, Alok R. Saboo and Rajdeep Grewal
Is more always better? An investigation into the relationship between marketing influence and managers' market intelligence dissemination pp. 179-186 Downloads
Johannes D. Hattula, Christian Schmitz, Martin Schmidt and Sven Reinecke
Strategic performance effects of misaligned formal contracting: The mediating role of relational contracting pp. 187-194 Downloads
Jon Bingen Sande and Sven A. Haugland
The predictive ability of different customer feedback metrics for retention pp. 195-206 Downloads
Evert de Haan, Peter C. Verhoef and Thorsten Wiesel
Recommended for you: The effect of word of mouth on sales concentration pp. 207-218 Downloads
Andres Hervas-Drane
A short survey on switching costs and dynamic competition pp. 219-222 Downloads
J. Miguel Villas-Boas
Revisiting fear appeals: A structural re-inquiry of the protection motivation model pp. 223-225 Downloads
Davide C. Orazi and Marta Pizzetti
How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis pp. 226-229 Downloads
Markus Blut, Carly M. Frennea, Vikas Mittal and David L. Mothersbaugh
The partitioning paradox: The big bite around small packages pp. 230-233 Downloads
Stephen S. Holden and Natalina Zlatevska

Volume 32, issue 1, 2015

Product bundling or reserved product pricing? Price discrimination with myopic and strategic consumers pp. 1-8 Downloads
Ashutosh Prasad, R. Venkatesh and Vijay Mahajan
Product alliances, alliance networks, and shareholder value: Evidence from the biopharmaceutical industry pp. 9-22 Downloads
Sudha Mani and Xueming Luo
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions pp. 23-33 Downloads
Hsin-Hsien Liu and Hsuan-Yi Chou
Stock price reactions to brand value announcements: Magnitude and moderators pp. 34-47 Downloads
Marie Dutordoir, Frank H.M. Verbeeten and Dominique De Beijer
To retain? To upgrade? The effects of direct mail on regular donation behavior pp. 48-63 Downloads
Suman Ann Thomas, Shanfei Feng and Trichy V. Krishnan
Unraveling scientific impact: Citation types in marketing journals pp. 64-77 Downloads
Stefan Stremersch, Nuno Camacho, Sofie Vanneste and Isabel Verniers
Unveiling the relationship between the transaction timing, spending and dropout behavior of customers pp. 78-93 Downloads
Nicolas Glady, Aurélie Lemmens and Christophe Croux
Improving the statistical performance of tracking studies based on repeated cross-sections with primary dynamic factor analysis pp. 94-112 Downloads
Rex Yuxing Du and Wagner A. Kamakura
Severe service failure recovery revisited: Evidence of its determinants in an emerging market context pp. 113-116 Downloads
Livia L. Barakat, Jase R. Ramsey, Melanie P. Lorenz and Marlusa Gosling
The impact of an exciting store environment on consumer pleasure and shopping intentions pp. 117-119 Downloads
Jonas Holmqvist and Renaud Lunardo

Volume 31, issue 4, 2014

Reward redemption effects in a loyalty program when customers choose how much and when to redeem pp. 339-355 Downloads
Matilda Dorotic, Peter C. Verhoef, Dennis Fok and Tammo H.A. Bijmolt
Variable selection in international diffusion models pp. 356-367 Downloads
Sarah Gelper and Stefan Stremersch
A comparison of different pay-per-bid auction formats pp. 368-379 Downloads
Ju-Young Kim, Tobias Brünner, Bernd Skiera and Martin Natter
Predicting consumer behavior with two emotion appraisal dimensions: Emotion valence and agency in gift giving pp. 380-394 Downloads
Ilona E. de Hooge
Consumer participation in the design and realization stages of production: How self-production shapes consumer evaluations and relationships to products pp. 395-408 Downloads
S. Sinem Atakan, Richard P. Bagozzi and Carolyn Yoon
Impact of component supplier branding on profitability pp. 409-424 Downloads
Stefan Worm and Rajendra K. Srivastava
Billboard and cinema advertising: Missed opportunity or spoiled arms? pp. 425-433 Downloads
Steffi Frison, Marnik G. Dekimpe, Christophe Croux and Peter De Maeyer
The effects of a “no-haggle” channel on marketing strategies pp. 434-443 Downloads
Xiaohua Zeng, Srabana Dasgupta and Charles B. Weinberg
The impact of visual exposure to a physically attractive other on self-presentation pp. 445-447 Downloads
Raphaëlle Butori and Béatrice Parguel
Revisiting the automaticity of phonetic symbolism effects pp. 448-451 Downloads
Stacey M. Baxter, Alicia Kulczynski and Jasmina Ilicic
How chilling are network externalities? The role of network structure pp. 452-456 Downloads
Prithwiraj Mukherjee
Prize decoys at work — New experimental evidence for asymmetric dominance effects in choices on prizes in competitions pp. 457-460 Downloads
Holger Müller, Victor Schliwa and Sebastian Lehmann

Volume 31, issue 3, 2014

Gains and losses of exclusivity in grocery retailing pp. 239-252 Downloads
Katrijn Gielens, Els Gijsbrechts and Marnik G. Dekimpe
How to protect your premium product from low-price competitors: Price, quality, or portfolio adjustment? pp. 253-265 Downloads
Peter-J. Jost
A multi-category customer base analysis pp. 266-279 Downloads
Chang Hee Park, Young-Hoon Park and David A. Schweidel
The performance implications of outsourcing customer support to service providers in emerging versus established economies pp. 280-292 Downloads
Néomie Raassens, Stefan Wuyts and Inge Geyskens
The effect of customer empowerment on adherence to expert advice pp. 293-308 Downloads
Nuno Camacho, Martijn De Jong and Stefan Stremersch
Specifying formatively-measured constructs in endogenous positions in structural equation models: Caveats and guidelines for researchers pp. 309-316 Downloads
Dirk Temme, Adamantios Diamantopoulos and Vanessa Pfegfeidel
Meta-analysis selection bias in marketing research pp. 317-326 Downloads
Martin Eisend and Farid Tarrahi
Sampling, discounts or pay-what-you-want: Two field experiments pp. 327-334 Downloads
Ju-Young Kim, Martin Natter and Martin Spann
Hedonic shopping motivations in collectivistic and individualistic consumer cultures pp. 335-338 Downloads
Heiner Evanschitzky, Oliver Emrich, Vinita Sangtani, Anna-Lena Ackfeldt, Kristy E. Reynolds and Mark J. Arnold

Volume 31, issue 2, 2014

From academic research to marketing practice: Exploring the marketing science value chain pp. 127-140 Downloads
John H. Roberts, Ujwal Kayande and Stefan Stremersch
From academic research to marketing practice: Some further thoughts pp. 144-146 Downloads
John H. Roberts, Ujwal Kayande and Stefan Stremersch
Probabilistic selling vs. markdown selling: Price discrimination and management of demand uncertainty in retailing pp. 147-155 Downloads
Dan Hamilton Rice, Scott A. Fay and Jinhong Xie
Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation pp. 156-167 Downloads
Kusum L. Ailawadi, Scott A. Neslin, Y. Jackie Luan and Gail Ayala Taylor
The market value for product attribute improvements under price personalization pp. 168-177 Downloads
Garrett P. Sonnier
How much to give? — The effect of donation size on tactical and strategic success in cause-related marketing pp. 178-191 Downloads
Sarah S. Müller, Anne J. Fries and Karen Gedenk
Choosing a digital content strategy: How much should be free? pp. 192-206 Downloads
Daniel Halbheer, Florian Stahl, Oded Koenigsberg and Donald R. Lehmann
Empirical generalizations of demand and supply dynamics for movies pp. 207-223 Downloads
Michel Clement, Steven Wu and Marc Fischer
Drivers of the cost of capital: The joint role of non-financial metrics pp. 224-238 Downloads
Alexander Himme and Marc Fischer

Volume 31, issue 1, 2014

Going for gold: Investigating the (non)sense of increased advertising around major sports events pp. 2-15 Downloads
Maarten J. Gijsenberg
The role of sponsorship fit for changing brand affect: A latent growth modeling approach pp. 16-29 Downloads
Marc Mazodier and Pascale Quester
A simple method for estimating preference parameters for individuals pp. 35-48 Downloads
Bart D. Frischknecht, Christine Eckert, John Geweke and Jordan J. Louviere
The effect of search channel elimination on purchase incidence, order size and channel choice pp. 49-64 Downloads
Umut Konuş, Scott A. Neslin and Peter C. Verhoef
The commercial contribution of clinical studies for pharmaceutical drugs pp. 65-77 Downloads
Ashish Sood, Eelco Kappe and Stefan Stremersch
Beating the recession blues: Exploring the link between family ownership, strategic marketing behavior and firm performance during recessions pp. 78-93 Downloads
Saim Kashmiri and Vijay Mahajan
Consumer response to uncertain promotions: An empirical analysis of conditional rebates pp. 94-106 Downloads
Kusum L. Ailawadi, Karen Gedenk, Tobias Langer, Yu Ma and Scott A. Neslin
When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs pp. 107-116 Downloads
Liyin Jin and Yunhui Huang
Naturally designed for masculinity vs. femininity? Prenatal testosterone predicts male consumers' choices of gender-imaged products pp. 117-121 Downloads
Jaakko Aspara and Bram Van Den Bergh
Examining children's preference for phonetically manipulated brand names across two English accent groups pp. 122-124 Downloads
Stacey Baxter and Tina Lowrey
Does exposure to dogs (cows) increase the preference for Puma (the colour white)? Not always pp. 125-126 Downloads
Tripat Gill and Monica El Gamal
Page updated 2023-01-31