Mobile diaries – Benchmark against metered measurements: An empirical investigation

Mitchell J. Lovett and Renana Peres

International Journal of Research in Marketing, 2018, vol. 35, issue 2, 224-241

Abstract: Researchers seeking to study the relationships between consumers' communications, attitudes, and behaviors could benefit from monitoring consumers over time, across multiple locations and channels, and in a way that reflects consumers' subjective perceptions. Diaries on smartphones (mobile diaries) can be used as a research tool for such purposes. A mobile diary is a self-report instrument whereby people use their mobile handset to repeatedly report experiences of interest. Mobile diaries are increasingly used in psychology, geography, medicine, and commercial marketing. Yet they have rarely been used for quantitative marketing research, and were not benchmarked against best-practice metrics in marketing.

Keywords: Mobile diaries; Surveys; Survey validity; Self-reports; Longitudinal studies; Experience sampling method; Television viewing; Audience measurement; Nielsen People Meter; Survey errors (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:35:y:2018:i:2:p:224-241

DOI: 10.1016/j.ijresmar.2018.01.002

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