Capturing flexible correlations in multiple-discrete choice outcomes using copulas

Chul Kim, Duk Bin Jun and Sungho Park

International Journal of Research in Marketing, 2018, vol. 35, issue 1, 34-59

Abstract: This paper aims to examine three purchase patterns which frequently occur in multiple-discrete choice situations: joint-purchase, quantity-preference, and quantity-concordance. First, “joint-purchase” refers to the tendency that two products are either purchased together or separately. Second, “quantity-preference” refers to the tendency to purchase a product in preferred amounts. Third, “quantity-concordance” refers to the tendency that purchase quantities of two products are either concordant or discordant. These patterns are mainly attributed to unobserved factors such as economic reasons, habits, time pressure, mood, and/or physical environment. No study has fully incorporated the three purchase patterns simultaneously.

Keywords: Joint-purchase; Multiple-discrete choice; Cross-category dependency; Correlation; Copula (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0167811617300824
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:35:y:2018:i:1:p:34-59

DOI: 10.1016/j.ijresmar.2017.12.001

Access Statistics for this article

International Journal of Research in Marketing is currently edited by Roland Rust

More articles in International Journal of Research in Marketing from Elsevier
Bibliographic data for series maintained by Catherine Liu ().