Friends with benefits: Behavioral and fMRI studies on the effect of friendship reminders on self-control for compulsive and non-compulsive buyers

Eline L.E. De Vries, Bob M. Fennis, Tammo H.A. Bijmolt, Gert J. Ter Horst and Jan-Bernard C. Marsman

International Journal of Research in Marketing, 2018, vol. 35, issue 2, 336-358

Abstract: Does the real or imagined presence of friends invariantly drive consumers to engage in disinhibited behavior, and give in to the “urge to splurge” in the face of consumption temptations? Or might there be situations in which being with friends or even merely thinking of friends or the friendships we have with them can actually improve self-control?

Keywords: Compulsive buying; Self-control; Social influence; Friendship; fMRI (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:35:y:2018:i:2:p:336-358

DOI: 10.1016/j.ijresmar.2017.12.004

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