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International Journal of Research in Marketing

2008 - 2022

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 26, issue 4, 2009

A meta-analysis of the determinants of organic sales growth pp. 263-275 Downloads
S. Cem Bahadir, Sundar Bharadwaj and Michael Parzen
Organic growth and shareholder value: A case study of the insurance industry pp. 276-283 Downloads
Gerhard Kling, Abby Ghobadian and Nicholas O'Regan
Linking marketing capabilities with profit growth pp. 284-293 Downloads
Neil A. Morgan, Rebecca J. Slotegraaf and Douglas W. Vorhies
How do new ventures grow? Firm capabilities, growth strategies and performance pp. 294-303 Downloads
Xiaoyun Chen, Huan Zou and Danny T. Wang
The impact of adoption timing on new service usage and early disadoption pp. 304-313 Downloads
Remco Prins, Peter C. Verhoef and Philip Hans Franses
The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures pp. 314-323 Downloads
Michael Song, C. Anthony Di Benedetto and Mark E. Parry
Bidder motives in cause-related auctions pp. 324-331 Downloads
Ernan Haruvy and Peter Popkowski Leszczyc
An empirical comparison of the efficacy of covariance-based and variance-based SEM pp. 332-344 Downloads
Werner Reinartz, Michael Haenlein and Jörg Henseler
Empirical investigation of channel reactions to brand introductions pp. 345-355 Downloads
S. Sriram and Vrinda Kadiyali

Volume 26, issue 3, 2009

Playoff payoff: Super Bowl advertising for movies pp. 168-179 Downloads
Jason Y.C. Ho, Tirtha Dhar and Charles B. Weinberg
Does irritation induced by charitable direct mailings reduce donations? pp. 180-188 Downloads
Merel van Diepen, Bas Donkers and Philip Hans Franses
Quality-adjusted price comparison of non-homogeneous products across Internet retailers pp. 189-196 Downloads
Wagner A. Kamakura and Sangkil Moon
Multi-stage purchase decision models: Accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data pp. 197-206 Downloads
Rick L. Andrews and Imran S. Currim
The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention pp. 207-215 Downloads
Jan U. Becker, Goetz Greve and Sönke Albers
Consumer response to and choice of customized versus standardized systems pp. 216-227 Downloads
Neeraj Bharadwaj, Rebecca Walker Naylor and Frenkel ter Hofstede
Brand positivity and competitive effects on the evaluation of brand extensions pp. 228-237 Downloads
Harish Kapoor and Louise A. Heslop
Generalizing from negative experiences pp. 238-244 Downloads
Wouter Vanhouche and Joseph W. Alba
Recommendation and repurchase intention thresholds: A joint heterogeneity response estimation pp. 245-255 Downloads
Ying Jin and Meng Su

Volume 26, issue 2, 2009

Demand-driven scheduling of movies in a multiplex pp. 75-88 Downloads
Jehoshua Eliashberg, Quintus Hegie, Jason Ho, Dennis Huisman, Steven J. Miller, Sanjeev Swami, Charles B. Weinberg and Berend Wierenga
The moderating role of reward systems in the relationship between market orientation and new product performance in China pp. 89-96 Downloads
Wei, Yinghong (Susan) and Kwaku Atuahene-Gima
A new measure of brand personality pp. 97-107 Downloads
Maggie Geuens, Bert Weijters and Kristof De Wulf
Hybrid individualized two-level choice-based conjoint (HIT-CBC): A new method for measuring preference structures with many attribute levels pp. 108-118 Downloads
Felix Eggers and Henrik Sattler
Dynamic changepoints revisited: An evolving process model of new product sales pp. 119-124 Downloads
David A. Schweidel and Peter S. Fader
The consumer's rent vs. buy decision in the rentailer pp. 125-135 Downloads
George Knox and Jehoshua Eliashberg
Ask or infer? Strategic implications of alternative learning approaches in customization pp. 136-152 Downloads
Scott Fay, Deb Mitra and Qiong Wang
Empirical evidence of the stock market's (mis)pricing of customer satisfaction pp. 154-161 Downloads
Don O'Sullivan, Mark C. Hutchinson and Vincent O'Connell

Volume 26, issue 1, 2009

The proximity effect: The role of inter-item distance on reverse-item bias pp. 2-12 Downloads
Bert Weijters, Maggie Geuens and Niels Schillewaert
Creating lift versus building the base: Current trends in marketing dynamics pp. 13-20 Downloads
Peter S.H. Leeflang, Tammo H.A. Bijmolt, Jenny van Doorn, Dominique M. Hanssens, Harald J. van Heerde, Peter C. Verhoef and Jaap E. Wieringa
Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing pp. 21-33 Downloads
David A. Soberman
Synchrony effects on customers' responses and behaviors pp. 34-40 Downloads
Jacob Hornik and Giulia Miniero
Partner selection in B2B information service markets pp. 41-51 Downloads
Stefan Wuyts, Peter C. Verhoef and Remco Prins
The profit implications of altruistic versus egoistic orientations for business-to-business exchanges pp. 52-59 Downloads
Ronald Paul Hill and Alison Watkins
The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity pp. 60-68 Downloads
Mahesh Gopinath and Prashanth U. Nyer

Volume 25, issue 4, 2008

Health and marketing: The emergence of a new field of research pp. 229-233 Downloads
Stefan Stremersch
Generalizations on the effectiveness of pharmaceutical promotional expenditures pp. 234-246 Downloads
Sara T.M. Kremer, Tammo H.A. Bijmolt, Peter S.H. Leeflang and Jaap E. Wieringa
Can branded drugs benefit from generic entry? The role of detailing and price in switching to non-bioequivalent molecules pp. 247-260 Downloads
Jorge Gonzalez, Catarina Sismeiro, Shantanu Dutta and Philip Stern
Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector pp. 261-272 Downloads
Rajdeep Grewal, Anindita Chakravarty, Min Ding and John Liechty
Licensing exchange—Insights from the biopharmaceutical industry pp. 273-281 Downloads
Stefan Wuyts and Shantanu Dutta
A dual-market diffusion model for a new prescription pharmaceutical pp. 282-293 Downloads
Demetrios Vakratsas and Ceren Kolsarici
Timely access to health care: Customer-focused resource allocation in a hospital network pp. 294-300 Downloads
Rahul Govind, Rabikar Chatterjee and Vikas Mittal
What can grocery basket data tell us about health consciousness? pp. 301-309 Downloads
Ashutosh Prasad, Andrei Strijnev and Qin Zhang
The effect of information about health hazards on demand for frequently purchased commodities pp. 310-318 Downloads
Amir Heiman and Oded Lowengart
Risk perception and risk avoidance: The role of cultural identity and personal relevance pp. 319-326 Downloads
Sergio W. Carvalho, Lauren G. Block, Subramanian Sivaramakrishnan, Rajesh V. Manchanda and Chrissy Mitakakis
Is 1/10 > 10/100? The effect of denominator salience on perceptions of base rates of health risk pp. 327-334 Downloads
Priya Raghubir
Enhancing breast cancer communications: A cultural models approach pp. 335-342 Downloads
Frances K. Barg and Sonya A. Grier

Volume 25, issue 3, 2008

A multi-stage model of word-of-mouth influence through viral marketing pp. 151-163 Downloads
Arnaud De Bruyn and Gary L. Lilien
Crafting an environment to foster integration in new product teams pp. 164-172 Downloads
Subin Im and Cheryl Nakata
Does competitive entry structurally change key marketing metrics? pp. 173-182 Downloads
Marcel Kornelis, Marnik G. Dekimpe and Peter S.H. Leeflang
Do social product features have value to consumers? pp. 183-191 Downloads
Pat Auger, Timothy M. Devinney, Jordan J. Louviere and Paul F. Burke
Understanding the antecedents of collateral learning in new product alliances pp. 192-200 Downloads
Ruby P. Lee, Jean L. Johnson and Rajdeep Grewal
Decomposing the sales promotion bump accounting for cross-category effects pp. 201-214 Downloads
Peter S.H. Leeflang, Josefa Parreño Selva, Albert Van Dijk and Dick R. Wittink
Measuring the impact of positive and negative word of mouth on brand purchase probability pp. 215-224 Downloads
Robert East, Kathy Hammond and Wendy Lomax
Formal response to “Erratum on the MBG/NBD Model” pp. 227-227 Downloads
E.P. Batislam, M. Denizel and Alpay Filiztekin

Volume 25, issue 2, 2008

The meanings of branded products: A cross-national scale development and meaning assessment pp. 82-93 Downloads
Yuliya Strizhakova, Robin A. Coulter and Linda L. Price
Models and optimal designs for conjoint choice experiments including a no-choice option pp. 94-103 Downloads
Bart Vermeulen, Peter Goos and Martina Vandebroek
The low stability of brand-attribute associations is partly due to market research methodology pp. 104-108 Downloads
Sara Dolnicar and John R. Rossiter
Creativity in buyer–seller relationships: The role of governance pp. 109-118 Downloads
Qiong Wang, Kevin Bradford, Jun Xu and Barton Weitz
Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks pp. 119-128 Downloads
Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy
Managing brand extension via licensing: An investigation into the high-end fashion industry pp. 129-137 Downloads
Mariachiara Colucci, Elisa Montaguti and Umberto Lago

Volume 25, issue 1, 2008

Beyond promotion-based store switching: Antecedents and patterns of systematic multiple-store shopping pp. 5-21 Downloads
Els Gijsbrechts, Katia Campo and Patricia Nisol
Estimating the SCAN⁎PRO model of store sales: HB, FM or just OLS? pp. 22-33 Downloads
Rick L. Andrews, Imran S. Currim, Peter Leeflang and Jooseop Lim
Conflict, leadership, and market orientation pp. 34-45 Downloads
Bulent Menguc and Seigyoung Auh
Positive cueing: Promoting sustainable consumer behavior by cueing common environmental behaviors as environmental pp. 46-55 Downloads
Gert Cornelissen, Mario Pandelaere, Luk Warlop and Siegfried Dewitte
The effect of the marketing–R&D interface on new product performance: The critical role of resources and scope pp. 56-68 Downloads
Mark A.A.M. Leenders and Berend Wierenga
Customer orientation and innovativeness: Differing roles in New and Old Europe pp. 69-79 Downloads
Vasilis Theoharakis and Graham Hooley
Page updated 2023-01-27