International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 28, issue 4, 2011

Will the frog change into a prince? Predicting future customer profitability pp. 281-294

Roland T. Rust, V. Kumar and Rajkumar Venkatesan

The global entry of new pharmaceuticals: A joint investigation of launch window and price pp. 295-308

Isabel Verniers, Stefan Stremersch and Christophe Croux

New product pricing strategy under customer asymmetric anchoring pp. 309-318

Joo Heon Park, Douglas L. MacLachlan and Edwin Love

Investigating the immediate and long-term effects of job stressors on frontline service employees pp. 319-331

Anita Whiting, Naveen Donthu and Andrew M. Baker

Customer reactions to acquirer-dominant mergers and acquisitions pp. 332-341

Helge Thorbjørnsen and Micael Dahlén

Branding in a global marketplace: The mediating effects of quality and self-identity brand signals pp. 342-351

Yuliya Strizhakova, Robin A. Coulter and Linda L. Price

Rise and fall of stars: Investigating the evolution of star status in professional team sports pp. 352-366

Yupin Yang and Mengze Shi

The antecedents and consequences of restrictive age-based ratings in the global motion picture industry pp. 367-377

Mark A.A.M. Leenders and Jehoshua Eliashberg

Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity pp. 378-388

Jie Yu, Peter Goos and Martina Vandebroek

Volume 28, issue 3, 2011

Willingness to pay for organic products: Differences between virtue and vice foods pp. 167-180

Jenny van Doorn and Peter C. Verhoef

Agent-based modeling in marketing: Guidelines for rigor pp. 181-193

William Rand and Roland T. Rust

When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity pp. 194-204

Brian P. Brown, Alex R. Zablah, Danny N. Bellenger and Wesley J. Johnston

The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications pp. 205-217

Qiang Liu and Sachin Gupta

Why the Generalized Bass Model leads to odd optimal advertising policies pp. 218-230

Gila E. Fruchter and Christophe Van den Bulte

Toward a deeper understanding of service marketing: The past, the present, and the future pp. 231-247

Werner H. Kunz and Jens Hogreve

Empirical regularity in academic research productivity patterns in marketing pp. 248-257

Debabrata Talukdar, Vijay Ganesh Hariharan and Chanil Boo

Two new methods for estimating structural equation models: An illustration and a comparison with two established methods pp. 258-268

Irene R.R. Lu, Ernest Kwan, D. Roland Thomas and Marzena Cedzynski

A review of the effect of cigarette advertising pp. 269-279

Michael L. Capella, Cynthia Webster and Brian R. Kinard

Volume 28, issue 2, 2011

Paving the way for “distinguished marketing” pp. 76-88

Peter Leeflang

Managerial decision making in marketing: The next research frontier pp. 89-101

Berend Wierenga

Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size pp. 102-108

Yu-Chen Hung and Catherine W.M. Yeung

The different roles of product originality and usefulness in generating word-of-mouth pp. 109-119

Sarit Moldovan, Jacob Goldenberg and Amitava Chattopadhyay

A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation pp. 120-133

Heribert Gierl and Verena Huettl

Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior pp. 134-144

Joep W.C. Arts, Ruud T. Frambach and Tammo H.A. Bijmolt

Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance pp. 145-154

Javier Rodríguez-Pinto, Pilar Carbonell and Ana I. Rodríguez-Escudero

The impact of the introduction and use of an informational website on offline customer buying behavior pp. 155-165

J.E.M. van Nierop, P.S.H. Leeflang, M.L. Teerling and K.R.E. Huizingh

Volume 28, issue 1, 2011

Enhancing marketing with engineering: Optimal product line design for heterogeneous markets pp. 1-12

Jeremy J. Michalek, Peter Ebbes, Feray Adigüzel, Fred M. Feinberg and Panos Y. Papalambros

Particle swarm optimization for optimal product line design pp. 13-22

Stelios Tsafarakis, Yannis Marinakis and Nikolaos Matsatsinis

Extending the BG/NBD: A simple model of purchases and complaints pp. 30-37

Rutger van Oest and George Knox

Functional forms of the satisfaction–loyalty relationship pp. 38-50

Songting Dong, Min Ding, Rajdeep Grewal and Ping Zhao

Identifying physician peer-to-peer effects using patient movement data pp. 51-61

Tulikaa Bhatia and Lei Wang

Impact of star and movie buzz on motion picture distribution and box office revenue pp. 62-74

Ekaterina V. Karniouchina

Volume 27, issue 4, 2010

Estimating aggregate consumer preferences from online product reviews pp. 293-307

Reinhold Decker and Michael Trusov

Motivated Consumer Innovativeness: Concept, measurement, and validation pp. 308-318

Bert Vandecasteele and Maggie Geuens

The impact of brand extension success drivers on brand extension price premiums pp. 319-328

Henrik Sattler, Franziska Völckner, Claudia Riediger and Christian Ringle

Extent and impact of response biases in cross-national survey research pp. 329-341

Gerard J. Tellis and Deepa Chandrasekaran

Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range pp. 342-355

Arvid O.I. Hoffmann and Thijs L.J. Broekhuizen

Stated intentions and purchase behavior: A unified model pp. 356-366

Baohong Sun and Vicki G. Morwitz

Volume 27, issue 3, 2010

Brand awareness in business markets: When is it related to firm performance? pp. 201-212

Christian Homburg, Martin Klarmann and Jens Schmitt

Managing sales teams in a virtual environment pp. 213-224

Adam Rapp, Michael Ahearne, John Mathieu and Tammy Rapp

Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption pp. 225-235

Heribert Gierl and Verena Huettl

The effect of rating scale format on response styles: The number of response categories and response category labels pp. 236-247

Bert Weijters, Elke Cabooter and Niels Schillewaert

The relative importance of brands in modified rebuy purchase situations pp. 248-260

Alex R. Zablah, Brian P. Brown and Naveen Donthu

New metrics for evaluating preference maps pp. 261-270

Corinne Faure and Martin Natter

What's in a name? pp. 271-280

Saim Kashmiri and Vijay Mahajan

Are private label users attractive targets for retailer coupons? pp. 281-291

Salome Nies and Martin Natter

Volume 27, issue 2, 2010

Innovation diffusion and new product growth models: A critical review and research directions pp. 91-106

Renana Peres, Eitan Muller and Vijay Mahajan

The Lexus or the olive tree? Trading off between global convergence and local divergence pp. 107-118

Koert van Ittersum and Nancy Wong

Unfolding large-scale marketing data pp. 119-132

Ying Ho, Yuho Chung and Kin-nam Lau

Better think before agreeing twice pp. 133-141

Mario Pandelaere, Barbara Briers, Siegfried Dewitte and Luk Warlop

Multi-channel price differentiation: An empirical investigation of existence and causes pp. 142-150

Agnieszka Wolk and Christine Ebling

Dimensions of fit between a brand and a social cause and their influence on attitudes pp. 151-160

Srdan Zdravkovic, Peter Magnusson and Sarah M. Stanley

In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts pp. 164-174

Tom van Laer and Ko de Ruyter

The effects of imbalanced competition on demonstration strategies pp. 175-187

Amir Heiman and Chezy Ofir

Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition pp. 188-197

Martin Reimann, Oliver Schilke and Jacquelyn S. Thomas

Volume 27, issue 1, 2010

The chilling effects of network externalities pp. 4-15

Jacob Goldenberg, Barak Libai and Eitan Muller

A simple mechanism to incentive-align conjoint experiments pp. 25-32

Songting Dong, Min Ding and Joel Huber

Innovation and performance outcomes of market information collection efforts: The role of top management team involvement pp. 33-43

Nukhet Harmancioglu, Amir Grinstein and Arieh Goldman

Performance implications of sales strategy: The moderating effects of leadership and environment pp. 46-57

Nikolaos G. Panagopoulos and George J. Avlonitis

Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance pp. 58-68

Heiko Frenzen, Ann-Kristin Hansen, Manfred Krafft, Murali K. Mantrala and Simone Schmidt

Steering sales reps through cost information: An investigation into the black box of cognitive references and negotiation behavior pp. 69-82

Robert Wilken, Markus Cornelißen, Klaus Backhaus and Christian Schmitz