The role of consumer self-control in the consumption of virtue products

Danit Ein-Gar, Jacob Goldenberg and Lilach Sagiv

International Journal of Research in Marketing, 2012, vol. 29, issue 2, 123-133

Abstract: Virtue products (such as sunscreen lotion and dental floss) promise future benefits and, at the same time, carry immediate and ongoing usage costs. Although consumers acknowledge the benefits of virtue products, they find it difficult to consume them on a daily basis. This research focuses on a key problem in the consumption of virtue products–ongoing use–and identifies ways to help consumers maintain ongoing consumption.

Keywords: Self-control; Virtue products; Health behavior; Sunscreen lotion (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0167811612000031
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:29:y:2012:i:2:p:123-133

DOI: 10.1016/j.ijresmar.2011.08.003

Access Statistics for this article

International Journal of Research in Marketing is currently edited by Roland Rust

More articles in International Journal of Research in Marketing from Elsevier
Bibliographic data for series maintained by Catherine Liu ().