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International Journal of Research in Marketing

2008 - 2022

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 38, issue 4, 2021

Marketing and investor behavior: Insights, introspections, and indications pp. 811-816 Downloads
Abhishek Borah and Bernd Skiera
The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration pp. 817-837 Downloads
Didem Kurt, Koen Pauwels, Ahmet C. Kurt and Shuba Srinivasan
What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance pp. 838-856 Downloads
John Healey and Ofer Mintz
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research pp. 857-876 Downloads
Alexander Edeling, Shuba Srinivasan and Dominique M. Hanssens
How push messaging impacts consumer spending and reward redemption in store-loyalty programs pp. 877-899 Downloads
Suzanne M.T.A. Bies, Bart J. Bronnenberg and Els Gijsbrechts
How does customer recognition affect service provision? pp. 900-914 Downloads
Krista J. Li and Jianqiang Zhang
Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications pp. 915-934 Downloads
Agnes Somosi, Alfred Stiassny, Krisztina Kolos and Luk Warlop
Joint or separate? The effect of visual presentation on imagery and product evaluation pp. 935-952 Downloads
Min Zhao and Lan Xia
Violation behavior in vertical restraint: Empirical analyses in the case of retail price maintenance pp. 953-973 Downloads
Ping Xiao, (Jack) Chen, Xinlei, Yuxin Chen and Wei Lu
Investigating the impact of service line formats on satisfaction with waiting pp. 974-993 Downloads
Piyush Kumar and Maqbool Dada
Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions pp. 994-1016 Downloads
Gopal Das, Mark T. Spence and James Agarwal
The effectiveness of brand placements: A meta-analytic synthesis pp. 1017-1033 Downloads
Barry J. Babin, Jean-Luc Herrmann, Mathieu Kacha and Laurie A. Babin
Value from technology licensing – The role of monitoring and licensing experience pp. 1034-1054 Downloads
Erik Mooi and Stefan Wuyts
A generalized ordinal finite mixture regression model for market segmentation pp. 1055-1072 Downloads
Yifan Zhang, Duncan K.H. Fong and Wayne S. DeSarbo
Sweet or sweat, which should come first: How consumption sequences of vices and virtues influence enjoyment pp. 1073-1087 Downloads
Shaoguang Yang, Qian Xu and Liyin Jin

Volume 38, issue 3, 2021

The impact of influencer motives and commonness perceptions on follower reactions toward incentivized reviews pp. 531-548 Downloads
Maximilian H.E.E. Gerrath and Bryan Usrey
Social media resources and capabilities as strategic determinants of social media performance pp. 549-571 Downloads
André Marchand, Thorsten Hennig-Thurau and Jan Flemming
Antecedents and financial impacts of building brand love pp. 572-592 Downloads
Hang T. Nguyen and Hui Feng
Multidimensional brand equity and asymmetric risk pp. 593-614 Downloads
Kyoungnam Catherine Ha, Reo Song and Gary Erickson
The impact of mergers and acquisitions on brand equity: A structural analysis pp. 615-638 Downloads
Yanlai Chu, Junhong Chu and Hongju Liu
The complex firm financial effects of customer satisfaction improvements pp. 639-662 Downloads
Miriam Guenther and Peter Guenther
The risk of programmatic advertising: Effects of website quality on advertising effectiveness pp. 663-677 Downloads
Edlira Shehu, Nadia Abou Nabout and Michel Clement
Do offline and online go hand in hand? Cross-channel and synergy effects of direct mailing and display advertising pp. 678-697 Downloads
Lisan Lesscher, Lara Lobschat and Peter C. Verhoef
If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences pp. 698-714 Downloads
Robert W. Smith and Kevin Lane Keller
Taking care of you and me: How choosing for others impacts self-indulgence within family caregiving relationships pp. 715-731 Downloads
Anika Schumacher, Caroline Goukens and Kelly Geyskens
Every ending is a new beginning: Poignancy increases consumer preferences for self-made products pp. 732-748 Downloads
Felix Septianto
How donor's regulatory focus changes the effectiveness of a sadness-evoking charity appeal pp. 749-769 Downloads
Jungsil Choi and Hyun Young Park
Machines learn neuromarketing: Improving preference prediction from self-reports using multiple EEG measures and machine learning pp. 770-791 Downloads
Adam Hakim, Shira Klorfeld, Tal Sela, Doron Friedman, Maytal Shabat-Simon and Dino J. Levy
Note: A new approach to the modeling of spatially dependent and heterogeneous geographical regions pp. 792-803 Downloads
Sunghoon Kim, Wayne S. DeSarbo and Won Chang

Volume 38, issue 2, 2021

2021 Outstanding IJRM Area Editors and Reviewers pp. A1-A1 Downloads
Cecilia Nalagon
Announcement: Winner of 2021 Jan-Benedict Steenkamp Award for Long-Term Impact pp. A2-A3 Downloads
Werner Reinartz, Michael Haenlein and Jörg Henseler
Announcement: Winner 2020 IJRM Best Article pp. A4-A4 Downloads
Gil Appel, Barak Libai, Eitan Muller and Ron Shachar
Online display advertising for CPG brands: (When) does it work? pp. 271-289 Downloads
Bernadette J. van Ewijk, Astrid Stubbe, Els Gijsbrechts and Marnik G. Dekimpe
Omnichannel marketing: Are cross-channel effects symmetric? pp. 290-310 Downloads
Venkatesh Shankar and Tarun Kushwaha
Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels pp. 311-328 Downloads
Erik Maier and Jaap Wieringa
The existence and persistence of the pay-per-use bias in car sharing services pp. 329-342 Downloads
Katharina Dowling, Puneet Manchanda and Martin Spann
Content analysis of fake consumer reviews by survey-based text categorization pp. 343-364 Downloads
Sangkil Moon, Moon-Yong Kim and Dawn Iacobucci
Cents of self: How and when self-signals influence consumer value derived from choices of green products pp. 365-386 Downloads
Darcie Dixon and Sven Mikolon
Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives pp. 387-401 Downloads
Linda D. Hollebeek and Russell Belk
Developing firms' growth approaches as a multidimensional decision to enhance key stakeholders' wellbeing pp. 402-424 Downloads
V. Kumar and Divya Ramachandran
The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems pp. 425-447 Downloads
Bieke Henkens, Katrien Verleye and Bart Larivière
Engagement behavior and financial well-being: The effect of message framing in online pension communication pp. 448-471 Downloads
Wiebke Eberhardt, Elisabeth Brüggen, Thomas Post and Chantal Hoet
Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain pp. 472-491 Downloads
Tobias Wolf, Steffen Jahn, Maik Hammerschmidt and Welf H. Weiger
Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance pp. 492-500 Downloads
Nurlita Devian Robiady, Nila Armelia Windasari and Arfenia Nita
Impact of patient portal behavioral engagement on subsistence consumers' wellbeing pp. 501-517 Downloads
Husain Salilul Akareem, Ahmed Shahriar Ferdous and Mikala Todd
Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources pp. 518-529 Downloads
Judith Fletcher-Brown, Sarah Turnbull, Giampaolo Viglia, Tom Chen and Vijay Pereira

Volume 38, issue 1, 2021

Factors affecting the study of important marketing issues: Implications and recommendations pp. 1-11 Downloads
Ajay K. Kohli and Michael Haenlein
The Study of Important Marketing Issues: Reflections pp. 12-17 Downloads
Stefan Stremersch
The study of important marketing issues in an evolving field pp. 18-28 Downloads
Berend Wierenga
Factors Affecting the Study of Important Marketing Issues: Additional Thoughts and Clarifications pp. 29-31 Downloads
Ajay K. Kohli and Michael Haenlein
The right metrics for marketing-mix decisions pp. 32-49 Downloads
Ofer Mintz, Timothy J. Gilbride, Peter Lenk and Imran S. Currim
Who is the winner in an industry of innovation? pp. 50-69 Downloads
Yuanfang Lin, Amit Pazgal and David A. Soberman
A de-biased direct question approach to measuring consumers' willingness to pay pp. 70-84 Downloads
Reto Hofstetter, Klaus M. Miller, Harley Krohmer and Z. John Zhang
Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding pp. 85-103 Downloads
Bert Weijters, Kobe Millet and Elke Cabooter
Does the devil wear Prada? Luxury product experiences can affect prosocial behavior pp. 104-119 Downloads
Yajin Wang, Deborah Roedder John and Vladas Griskevicious
How income shapes moral judgments of prosocial behavior pp. 120-135 Downloads
Jenny G. Olson, Brent McFerran, Andrea C. Morales and Darren W. Dahl
The effect of start/end temporal landmarks on consumers' visual attention and judgments pp. 136-154 Downloads
Sheng Bi, Andrew Perkins and David Sprott
Brand and consumer engagement behaviors on Facebook brand pages: Let's have a (positive) conversation pp. 155-175 Downloads
Chedia Dhaoui and Cynthia M. Webster
Emotional support from a digital assistant in technology-mediated services: Effects on customer satisfaction and behavioral persistence pp. 176-193 Downloads
Katja Gelbrich, Julia Hagel and Chiara Orsingher
Leveraging purchase regularity for predicting customer behavior the easy way pp. 194-215 Downloads
Thomas Reutterer, Michael Platzer and Nadine Schröder
Blending package shape with the gender dimension of brand image: How and why? pp. 216-231 Downloads
Jun Pang and Ying Ding
A retrospective review of the first 35 years of the International Journal of Research in Marketing pp. 232-269 Downloads
Naveen Donthu, Werner Reinartz, Satish Kumar and Debidutta Pattnaik
Page updated 2023-01-31