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International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 40, issue 4, 2023

Using different advertising humor appeals to generate firm-level warmth and competence impressions pp. 741-759 Downloads
Chi Hoang, Klemens Knöferle and Luk Warlop
Image features and demand in the sharing economy: A study of Airbnb pp. 760-780 Downloads
Jiaxiu He, Bingqing Li and Wang, Xin (Shane)
DEPART: Decomposing prices using atheoretical regression trees pp. 781-800 Downloads
Huidi Lu, Ralf van der Lans, Kristiaan Helsen and Dinesh K. Gauri
The managerial relevance of marketing science: Properties and genesis pp. 801-822 Downloads
Nico Schauerte, Maren Becker, Monika Imschloss, Julian R.K. Wichmann and Werner Reinartz
One-of-a-kind products: Leveraging strict uniqueness in mass customization pp. 823-840 Downloads
Franziska Krause, Jonas Görgen, Emanuel de Bellis, Nikolaus Franke, Pia Burghartz, Ilse-Maria Klanner and Gerald Häubl
Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations pp. 841-864 Downloads
Li, Xueni (Shirley), Sara Kim, Kimmy Wa Chan and Ann L. McGill
Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence pp. 865-880 Downloads
Gopal Das, Patrick van Esch, Shailendra Pratap Jain and Cui, Yuanyuan (Gina)
Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal pp. 881-897 Downloads
Sarit Moldovan, Meyrav Shoham and Yael Steinhart
Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data pp. 898-911 Downloads
Eunhee Emily Ko and Douglas Bowman
Customer success management, customer health, and retention in B2B industries pp. 912-932 Downloads
Bryan Hochstein, Clay M. Voorhees, Alexander B. Pratt, Deva Rangarajan, Duane M. Nagel and Vijay Mehrotra

Volume 40, issue 3, 2023

How culture shapes consumer responses to anthropomorphic products pp. 495-512 Downloads
Sara Baskentli, Rhonda Hadi and Leonard Lee
Can firms benefit from integrating high-frequency survey measures with objective service quality data? pp. 513-533 Downloads
Jihoon Cho, Anocha Aribarg and Puneet Manchanda
Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier pp. 534-551 Downloads
Yuechen Wu, Ruijuan Wang, Huizhen Jin and Meng Zhu
Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error pp. 552-569 Downloads
Garrett P. Sonnier, Oliver J. Rutz and Adrian F. Ward
Timing customer reactivation initiatives pp. 570-589 Downloads
Niels Holtrop and Jaap E. Wieringa
How business-to-business salespeople deal with buying center dissenters pp. 590-608 Downloads
Jeff S. Johnson
Financial consequences of adding bricks to clicks pp. 609-628 Downloads
Erik Maier, Rico Bornschein, Rico Manss and Damian Hesse
Category expansion through cross-channel demand spillovers pp. 629-658 Downloads
Ali Umut Guler
Understanding the sequential interdependence of mobile app adoption within and across categories pp. 659-678 Downloads
Xiaochi Sun, Xuebin Cui and Yacheng Sun
The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective pp. 679-699 Downloads
Li Yan and Kyle B. Murray
How firm communication affects the impact of layoff announcements on brand strength over time pp. 700-723 Downloads
Samuel Stäbler, Alexander Himme, Alexander Edeling and Max Backhaus
Adverse inclusion of asymmetric advertisers in position auctions pp. 724-740 Downloads
Zibin Xu, Yi Zhu and Shantanu Dutta

Volume 40, issue 2, 2023

On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice pp. 269-275 Downloads
Renana Peres, Martin Schreier, David Schweidel and Alina Sorescu
Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation pp. 276-293 Downloads
Valeria Stourm and Eric T. Bradlow
Managing service shutdowns: Cash refunds or vouchers? pp. 294-315 Downloads
Rachel R. Chen, Eitan Gerstner, Daniel Halbheer and Paolo Roma
Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry pp. 316-341 Downloads
Barış Kocaman, Sarah Gelper and Fred Langerak
Satiation and cross promotion: Selling and swapping users in mobile games pp. 342-361 Downloads
Michael Haenlein, Barak Libai and Eitan Muller
Converging vs diverging: The effect of visual representation of goal structure on financial decisions pp. 362-377 Downloads
Joonkyung Kim, Min Zhao and Dilip Soman
How institutional logics shape fairness in crowdsourcing: The case of Threadless pp. 378-397 Downloads
Annetta Grant, Henri Weijo and Peter A. Dacin
Are people less generous after a family member gives to charity? The interaction of self-construal and relationship type pp. 398-416 Downloads
Xiaohong Zhao, Fengyan Cai and Zhiyong Yang
Charitable maximizers: The impact of the maximizing mindset on donations to human recipients pp. 417-434 Downloads
Jingjing Ma, Lin, Yu (Anna) and Danit Ein-Gar
Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories pp. 435-454 Downloads
Albert Valenti, Gokhan Yildirim, Marc Vanhuele, Shuba Srinivasan and Koen Pauwels
Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters pp. 455-474 Downloads
Kai A. Widdecke, Wiebke I.Y. Keller, Karen Gedenk and Barbara Deleersnyder
What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis pp. 475-492 Downloads
Valter Afonso Vieira, Jeremy S. Wolter, Clécio Falcão Araujo and Ricardo Saraiva Frio

Volume 40, issue 1, 2023

Designing Distributed Ledger technologies, like Blockchain, for advertising markets pp. 12-21 Downloads
Mingyu Joo, Seung Hyun Kim, Anindya Ghose and Kenneth C. Wilbur
Cryptopricing: Whence comes the value for cryptocurrencies and NFTs? pp. 22-29 Downloads
Z. John Zhang
How can non-fungible tokens bring value to brands pp. 30-37 Downloads
Anatoli Colicev
Blockchain technology for creative industries: Current state and research opportunities pp. 38-48 Downloads
Nikhil Malik, Wei, Yanhao "Max", Gil Appel and Lan Luo
What blockchain can and can’t do: Applications to marketing and privacy pp. 49-53 Downloads
Alex Marthews and Catherine Tucker
Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis pp. 54-74 Downloads
Keith Carlson, Praveen K. Kopalle, Allen Riddell, Daniel Rockmore and Prasad Vana
More than a Feeling: Accuracy and Application of Sentiment Analysis pp. 75-87 Downloads
Jochen Hartmann, Mark Heitmann, Christian Siebert and Christina Schamp
Money in a “Safe” place: Money anthropomorphism increases saving behavior pp. 88-108 Downloads
Lili Wang, Sara Kim and Xinyue Zhou
Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing pp. 109-127 Downloads
Peng Hu, Yeming Gong, Yaobin Lu and Amy Wenxuan Ding
Consistency and commonality in advertising content: Helping or Hurting? pp. 128-145 Downloads
Maren Becker and Maarten J. Gijsenberg
Immediate and enduring effects of digital badges on online content consumption and generation pp. 146-163 Downloads
Shijie Lu, Ying Xie and Xingyu Chen
Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research? pp. 164-188 Downloads
Tobias Roelen-Blasberg, Johannes Habel and Martin Klarmann
Investigating the effect of status changes in review platforms pp. 189-209 Downloads
Ali Tamaddoni, Satheesh Seenivasan, Jason I. Pallant and Bernd Skiera
Design of product quality scales for conveying information by infomediaries pp. 210-225 Downloads
Nina Baranchuk and Ashutosh Prasad
Decomposing the effect of advertising: What happens in the retail channel? pp. 226-247 Downloads
Michaela Draganska and Maria Ana Vitorino
The future of private-label markets: A global convergence approach pp. 248-267 Downloads
Katrijn Gielens, Marnik G. Dekimpe, Anirban Mukherjee and Kapil Tuli
Page updated 2025-05-28