International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 39, issue 4, 2022

The dark side of innovation: How new SKUs affect brand choice in the presence of consumer uncertainty and learning pp. 967-987

Bernadette J. van Ewijk, Els Gijsbrechts and Jan-Benedict E.M. Steenkamp

Customer base analysis with recurrent neural networks pp. 988-1018

Jan Valendin, Thomas Reutterer, Michael Platzer and Klaudius Kalcher

Is similarity a constraint for service-to-service brand extensions? pp. 1019-1041

Radu Dimitriu and Luk Warlop

Stress can help or hinder novelty seeking: The role of consumer life history strategies pp. 1042-1058

Justina Gineikiene, Bob M. Fennis, Dovile Barauskaite and Guido M. van Koningsbruggen

All that glitters is not gold: An investigation into the undesired effects of gamification and how to mitigate them through gamification design pp. 1059-1081

Magdalena Bekk, René Eppmann, Kristina Klein and Franziska Völckner

Brand effect on extended warranty valuation: Subjective value versus popularity pp. 1082-1092

Robin Chark and A.V. Muthukrishnan

Stop arguing! How childhood exposure to interparental conflict affects consumer response toward product review dispersion pp. 1093-1107

Mengmeng Liu, Maureen Morrin and Boyoun Grace Chae

Too cute to be bad? Cute brand logo reduces consumer punishment following brand transgressions pp. 1108-1126

Felix Septianto and Junbum Kwon

Stay positive or go negative? Memory imperfections and messaging strategy pp. 1127-1149

Xiaolin Li, Raghunath Singh Rao, Om Narasimhan and Xing Gao

The promise and peril of dynamic targeted pricing pp. 1150-1165

Sung H. Ham, Chuan He and Dan Zhang

Brand equity, warranty costs, and firm value pp. 1166-1185

Zixia Cao

Drivers of consumer adoption of e-Commerce: A meta-analysis pp. 1186-1208

Cristina Zerbini, Tammo H.A. Bijmolt, Silvia Maestripieri and Beatrice Luceri

Conjunctive screening in models of multiple discreteness pp. 1209-1234

Youngju Kim, Nino Hardt, Jaehwan Kim and Greg M. Allenby

The role of salespeople in industrial servitization: How to manage diminishing profit returns from salespeople’s increasing industrial service shares pp. 1235-1252

Martin Krämer, Christina Desernot, Sascha Alavi, Christian Schmitz, Felix Brüggemann and Jan Wieseke

Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China pp. 1253-1274

Chunhua Wu, Charles B. Weinberg, Qiyuan Wang and Jason Y.C. Ho

Designing successful temporary loyalty programs: An exploratory study on retailer and country differences pp. 1275-1295

Nick J.F. Bombaij, Sarah Gelper and Marnik G. Dekimpe

Volume 39, issue 3, 2022

Simplicity is not key: Understanding firm-generated social media images and consumer liking pp. 639-655

Gijs Overgoor, William Rand, Willemijn van Dolen and Masoud Mazloom

The roles of multiple channels in predicting website visits and purchases: Engagers versus closers pp. 656-677

Marcel Goić, Kinshuk Jerath and Kirthi Kalyanam

The effect of control deprivation on consumers’ adoption of no-pain, no-gain principle pp. 678-698

Yanli Jia and Robert S. Wyer

Whether, when, and why functional company characteristics engender customer satisfaction and customer-company identification: The role of self-definitional needs pp. 699-723

Roland Kassemeier, Till Haumann and Pascal Güntürkün

Consumers’ response to weak unique selling propositions: Implications for optimal product recommendation strategy pp. 724-744

Fabio Caldieraro and Marcus Cunha

A meta-analysis of consumer ethnocentrism across 57 countries pp. 745-763

George Balabanis and Nikoletta Theofania Siamagka

Dimensions of brand-extension fit pp. 764-787

Deng, Qian (Claire) and Paul R. Messinger

A conceptual framework of contemporary luxury consumption pp. 788-803

Yajin Wang

The Impact of Power Distance Belief on Consumers' Brand Preferences pp. 804-823

Jessie J. Wang, Ashok K. Lalwani and Devon DelVecchio

Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface pp. 824-846

Avinash Malshe, Douglas E. Hughes, Valerie Good and Scott B. Friend

Opening the OTC drug market: The effect of deregulation on retail pharmacy’s performance pp. 847-866

Wooyong Jo, Hyoryung Nam and Jeonghye Choi

The role of network embeddedness across multiple social networks: Evidence from mobile social network games pp. 867-887

Hwang Kim and Vithala R. Rao

An empirical investigation of director selection in movie preproduction: A two-sided matching approach pp. 888-906

Liyuan Wei and Yupin Yang

Financial projections in innovation selection: The role of scenario presentation, expertise, and risk pp. 907-926

Vardan Avagyan, Nuno Camacho, Wim A. Van der Stede and Stefan Stremersch

Innovation-based strategic flexibility (ISF): Role of CEO ties with marketing and R&D pp. 927-946

S. Arunachalam, Sridhar N. Ramaswami, Pankaj C. Patel and Linlin Chai

How does regulatory monitoring of cause marketing affect firm behavior and donations to charity? pp. 947-966

Praveen K. Kopalle, Aradhna Krishna, Uday Rajan and Yu Wang

Volume 39, issue 2, 2022

Outstanding IJRM Area Editors and Reviewers pp. A1-A1

Martin Schreier, Renana Peres, David Schweidel and Alina Sorescu

How, why, and when disclosure type matters for influencer marketing pp. 313-335

Zeynep Karagür, Jan-Michael Becker, Kristina Klein and Alexander Edeling

Too much of a good thing? The unforeseen cost of tags in online retailing pp. 336-348

Amir Sepehri, Rod Duclos and Nasir Haghighi

Feeling lucky: How framing the target product as a free gift enhances purchase intention pp. 349-363

Maggie Wenjing Liu, Chuang Wei, Lu Yang and Hean Tat Keh

The friluftsliv response: Connection, drive, and contentment reactions to biophilic design in consumer environments pp. 364-379

Iana A. Castro, Heather Honea, Erlinde Cornelis and Anuja Majmundar

Incentives for learning: How free offers help or hinder motivation pp. 380-395

Yih Hwai Lee and Catherine Yeung

Grassroots innovation success: The role of self-determination and leadership style pp. 396-414

Stefan Stremersch, Nuno Camacho, Elio Keko and Stefan Wuyts

A measurement model of the dimensions and types of informal organizational control: An empirical test in a B2B sales context pp. 415-442

Stacey L. Malek, Shikhar Sarin and Bernard J. Jaworski

Marketing’s role in multi-stakeholder engagement pp. 445-461

Lerzan Aksoy, Sandhya Banda, Colleen Harmeling, Timothy L. Keiningham and Anita Pansari

Marketing performance assessment and accountability: Process and outcomes pp. 462-481

Neil A. Morgan, Satish Jayachandran, John Hulland, Binay Kumar, Costas Katsikeas and Agnes Somosi

Digital product innovations for the greater good and digital marketing innovations in communications and channels: Evolution, emerging issues, and future research directions pp. 482-501

Rajan Varadarajan, Roman B. Welden, S. Arunachalam, Michael Haenlein and Shaphali Gupta

A global perspective on the marketing mix across time and space pp. 502-521

Julian R.K. Wichmann, Abhinav Uppal, Amalesh Sharma and Marnik G. Dekimpe

Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities pp. 522-540

Praveen K. Kopalle, Manish Gangwar, Andreas Kaplan, Divya Ramachandran, Werner Reinartz and Aric Rindfleisch

Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches pp. 541-565

Venkatesh Shankar, Dhruv Grewal, Sarang Sunder, Beth Fossen, Kay Peters and Amit Agarwal

Customer-based execution strategy in a global digital economy pp. 566-582

J. Andrew Petersen, Brianna JeeWon Paulich, Farnoosh Khodakarami, Stavroula Spyropoulou and V. Kumar

Brand response to environmental turbulence: A framework and propositions for resistance, recovery and reinvention pp. 583-602

Lopo Rego, Michael Brady, Robert Leone, John Roberts, Chandra Srivastava and Rajendra Srivastava

Interfirm collaboration and exchange relationships: An agenda for future research pp. 603-618

Sourav Bikash Borah, Girish Mallapragada, Raghu Bommaraju, Rajkumar Venkatesan and Narongsak Thongpapanl

Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditions pp. 619-638

Kelly Hewett, G. Tomas M. Hult, Murali K. Mantrala, Nandini Nim and Kiran Pedada

Volume 39, issue 1, 2022

An empirical comparison of machine learning methods for text-based sentiment analysis of online consumer reviews pp. 1-19

Huwail J. Alantari, Imran S. Currim, Yiting Deng and Sameer Singh

Consumers’ privacy calculus: The PRICAL index development and validation pp. 20-41

Frank T. Beke, Felix Eggers, Peter C. Verhoef and Jaap E. Wieringa

Constituency building: Determining consumers’ willingness to participate in corporate political activities pp. 42-57

Clark D. Johnson, Brittney C. Bauer and Brad D. Carlson

How rich is too rich? Visual design elements in digital marketing communications pp. 58-76

Yashar Bashirzadeh, Robert Mai and Corinne Faure

How voice retailers can predict customer mood and how they can use that information pp. 77-95

Ingo Halbauer and Martin Klarmann

Modelling short-and long-term marketing effects in the consumer purchase journey pp. 96-116

Peter Cain

Collecting samples from online services: How to use screeners to improve data quality pp. 117-133

Aaron D. Arndt, John B. Ford, Barry J. Babin and Vinh Luong

The megamarketing of microfinance: Developing and maintaining an industry aura of virtue pp. 134-155

Domen Bajde, Jessica Chelekis and Arjen van Dalen

A good way to boost sales? Effects of the proportion of sold-out options on purchase behavior pp. 156-169

Jing Tian, Rong Chen and Xiaobing Xu

To be respected or liked: The influence of social comparisons on consumer preference for competence- versus warmth-oriented products pp. 170-189

Xiaoying Zheng, Jing Xu and Hao Shen

Designing the content of advertising in a differentiated market pp. 190-211

David A. Soberman and Yi Xiang

The differential effects of time and usage on the brand premiums of automobiles pp. 212-226

Eyal Biyalogorsky, Amir Heiman and Eitan Muller

It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value pp. 227-246

Abhishek Borah, S.Cem Bahadir, Anatoli Colicev and Gerard J. Tellis

CEO regulatory focus and myopic marketing management pp. 247-267

Tuck Siong Chung and Angie Low

Are sports sponsorship announcements good news for shareholders? A meta-analysis pp. 268-287

Kamran Eshghi

What drives brands’ price response metrics? An empirical examination of the Chinese packaged goods industry pp. 288-312

Bernadette J. van Ewijk, Els Gijsbrechts and Jan-Benedict E.M. Steenkamp