International Journal of Research in Marketing
2008 - 2025
Current editor(s): Roland Rust From Elsevier Bibliographic data for series maintained by Catherine Liu (). Access Statistics for this journal.
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Volume 40, issue 4, 2023
- Using different advertising humor appeals to generate firm-level warmth and competence impressions pp. 741-759

- Chi Hoang, Klemens Knöferle and Luk Warlop
- Image features and demand in the sharing economy: A study of Airbnb pp. 760-780

- Jiaxiu He, Bingqing Li and Wang, Xin (Shane)
- DEPART: Decomposing prices using atheoretical regression trees pp. 781-800

- Huidi Lu, Ralf van der Lans, Kristiaan Helsen and Dinesh K. Gauri
- The managerial relevance of marketing science: Properties and genesis pp. 801-822

- Nico Schauerte, Maren Becker, Monika Imschloss, Julian R.K. Wichmann and Werner Reinartz
- One-of-a-kind products: Leveraging strict uniqueness in mass customization pp. 823-840

- Franziska Krause, Jonas Görgen, Emanuel de Bellis, Nikolaus Franke, Pia Burghartz, Ilse-Maria Klanner and Gerald Häubl
- Detrimental effects of anthropomorphism on the perceived physical safety of artificial agents in dangerous situations pp. 841-864

- Li, Xueni (Shirley), Sara Kim, Kimmy Wa Chan and Ann L. McGill
- Donor happiness comes from afar: The role of donation beneficiary social distance and benevolence pp. 865-880

- Gopal Das, Patrick van Esch, Shailendra Pratap Jain and Cui, Yuanyuan (Gina)
- Sending mixed signals: How congruent versus incongruent signals of popularity affect product appeal pp. 881-897

- Sarit Moldovan, Meyrav Shoham and Yael Steinhart
- Suspicious online product reviews: An empirical analysis of brand and product characteristics using Amazon data pp. 898-911

- Eunhee Emily Ko and Douglas Bowman
- Customer success management, customer health, and retention in B2B industries pp. 912-932

- Bryan Hochstein, Clay M. Voorhees, Alexander B. Pratt, Deva Rangarajan, Duane M. Nagel and Vijay Mehrotra
Volume 40, issue 3, 2023
- How culture shapes consumer responses to anthropomorphic products pp. 495-512

- Sara Baskentli, Rhonda Hadi and Leonard Lee
- Can firms benefit from integrating high-frequency survey measures with objective service quality data? pp. 513-533

- Jihoon Cho, Anocha Aribarg and Puneet Manchanda
- Providing assets in the sharing economy: Low childhood socioeconomic status as a barrier pp. 534-551

- Yuechen Wu, Ruijuan Wang, Huizhen Jin and Meng Zhu
- Estimating the effect of brand beliefs on brand evaluations when beliefs are measured with error pp. 552-569

- Garrett P. Sonnier, Oliver J. Rutz and Adrian F. Ward
- Timing customer reactivation initiatives pp. 570-589

- Niels Holtrop and Jaap E. Wieringa
- How business-to-business salespeople deal with buying center dissenters pp. 590-608

- Jeff S. Johnson
- Financial consequences of adding bricks to clicks pp. 609-628

- Erik Maier, Rico Bornschein, Rico Manss and Damian Hesse
- Category expansion through cross-channel demand spillovers pp. 629-658

- Ali Umut Guler
- Understanding the sequential interdependence of mobile app adoption within and across categories pp. 659-678

- Xiaochi Sun, Xuebin Cui and Yacheng Sun
- The motivational dynamics of arousal and values in promoting sustainable behavior: A cognitive energetics perspective pp. 679-699

- Li Yan and Kyle B. Murray
- How firm communication affects the impact of layoff announcements on brand strength over time pp. 700-723

- Samuel Stäbler, Alexander Himme, Alexander Edeling and Max Backhaus
- Adverse inclusion of asymmetric advertisers in position auctions pp. 724-740

- Zibin Xu, Yi Zhu and Shantanu Dutta
Volume 40, issue 2, 2023
- On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice pp. 269-275

- Renana Peres, Martin Schreier, David Schweidel and Alina Sorescu
- Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation pp. 276-293

- Valeria Stourm and Eric T. Bradlow
- Managing service shutdowns: Cash refunds or vouchers? pp. 294-315

- Rachel R. Chen, Eitan Gerstner, Daniel Halbheer and Paolo Roma
- Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry pp. 316-341

- Barış Kocaman, Sarah Gelper and Fred Langerak
- Satiation and cross promotion: Selling and swapping users in mobile games pp. 342-361

- Michael Haenlein, Barak Libai and Eitan Muller
- Converging vs diverging: The effect of visual representation of goal structure on financial decisions pp. 362-377

- Joonkyung Kim, Min Zhao and Dilip Soman
- How institutional logics shape fairness in crowdsourcing: The case of Threadless pp. 378-397

- Annetta Grant, Henri Weijo and Peter A. Dacin
- Are people less generous after a family member gives to charity? The interaction of self-construal and relationship type pp. 398-416

- Xiaohong Zhao, Fengyan Cai and Zhiyong Yang
- Charitable maximizers: The impact of the maximizing mindset on donations to human recipients pp. 417-434

- Jingjing Ma, Lin, Yu (Anna) and Danit Ein-Gar
- Advertising’s sequence of effects on consumer mindset and sales: A comparison across brands and product categories pp. 435-454

- Albert Valenti, Gokhan Yildirim, Marc Vanhuele, Shuba Srinivasan and Koen Pauwels
- Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters pp. 455-474

- Kai A. Widdecke, Wiebke I.Y. Keller, Karen Gedenk and Barbara Deleersnyder
- What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis pp. 475-492

- Valter Afonso Vieira, Jeremy S. Wolter, Clécio Falcão Araujo and Ricardo Saraiva Frio
Volume 40, issue 1, 2023
- Designing Distributed Ledger technologies, like Blockchain, for advertising markets pp. 12-21

- Mingyu Joo, Seung Hyun Kim, Anindya Ghose and Kenneth C. Wilbur
- Cryptopricing: Whence comes the value for cryptocurrencies and NFTs? pp. 22-29

- Z. John Zhang
- How can non-fungible tokens bring value to brands pp. 30-37

- Anatoli Colicev
- Blockchain technology for creative industries: Current state and research opportunities pp. 38-48

- Nikhil Malik, Wei, Yanhao "Max", Gil Appel and Lan Luo
- What blockchain can and can’t do: Applications to marketing and privacy pp. 49-53

- Alex Marthews and Catherine Tucker
- Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis pp. 54-74

- Keith Carlson, Praveen K. Kopalle, Allen Riddell, Daniel Rockmore and Prasad Vana
- More than a Feeling: Accuracy and Application of Sentiment Analysis pp. 75-87

- Jochen Hartmann, Mark Heitmann, Christian Siebert and Christina Schamp
- Money in a “Safe” place: Money anthropomorphism increases saving behavior pp. 88-108

- Lili Wang, Sara Kim and Xinyue Zhou
- Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing pp. 109-127

- Peng Hu, Yeming Gong, Yaobin Lu and Amy Wenxuan Ding
- Consistency and commonality in advertising content: Helping or Hurting? pp. 128-145

- Maren Becker and Maarten J. Gijsenberg
- Immediate and enduring effects of digital badges on online content consumption and generation pp. 146-163

- Shijie Lu, Ying Xie and Xingyu Chen
- Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research? pp. 164-188

- Tobias Roelen-Blasberg, Johannes Habel and Martin Klarmann
- Investigating the effect of status changes in review platforms pp. 189-209

- Ali Tamaddoni, Satheesh Seenivasan, Jason I. Pallant and Bernd Skiera
- Design of product quality scales for conveying information by infomediaries pp. 210-225

- Nina Baranchuk and Ashutosh Prasad
- Decomposing the effect of advertising: What happens in the retail channel? pp. 226-247

- Michaela Draganska and Maria Ana Vitorino
- The future of private-label markets: A global convergence approach pp. 248-267

- Katrijn Gielens, Marnik G. Dekimpe, Anirban Mukherjee and Kapil Tuli
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