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International Journal of Research in Marketing

2008 - 2022

Current editor(s): Roland Rust

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 28, issue 4, 2011

Will the frog change into a prince? Predicting future customer profitability pp. 281-294 Downloads
Roland T. Rust, V. Kumar and Rajkumar Venkatesan
The global entry of new pharmaceuticals: A joint investigation of launch window and price pp. 295-308 Downloads
Isabel Verniers, Stefan Stremersch and Christophe Croux
New product pricing strategy under customer asymmetric anchoring pp. 309-318 Downloads
Joo Heon Park, Douglas L. MacLachlan and Edwin Love
Investigating the immediate and long-term effects of job stressors on frontline service employees pp. 319-331 Downloads
Anita Whiting, Naveen Donthu and Andrew M. Baker
Customer reactions to acquirer-dominant mergers and acquisitions pp. 332-341 Downloads
Helge Thorbjørnsen and Micael Dahlén
Branding in a global marketplace: The mediating effects of quality and self-identity brand signals pp. 342-351 Downloads
Yuliya Strizhakova, Robin A. Coulter and Linda L. Price
Rise and fall of stars: Investigating the evolution of star status in professional team sports pp. 352-366 Downloads
Yupin Yang and Mengze Shi
The antecedents and consequences of restrictive age-based ratings in the global motion picture industry pp. 367-377 Downloads
Mark A.A.M. Leenders and Jehoshua Eliashberg
Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity pp. 378-388 Downloads
Jie Yu, Peter Goos and Martina Vandebroek

Volume 28, issue 3, 2011

Willingness to pay for organic products: Differences between virtue and vice foods pp. 167-180 Downloads
Jenny van Doorn and Peter C. Verhoef
Agent-based modeling in marketing: Guidelines for rigor pp. 181-193 Downloads
William Rand and Roland T. Rust
When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity pp. 194-204 Downloads
Brian P. Brown, Alex R. Zablah, Danny N. Bellenger and Wesley J. Johnston
The impact of direct-to-consumer advertising of prescription drugs on physician visits and drug requests: Empirical findings and public policy implications pp. 205-217 Downloads
Qiang Liu and Sachin Gupta
Why the Generalized Bass Model leads to odd optimal advertising policies pp. 218-230 Downloads
Gila E. Fruchter and Christophe Van den Bulte
Toward a deeper understanding of service marketing: The past, the present, and the future pp. 231-247 Downloads
Werner H. Kunz and Jens Hogreve
Empirical regularity in academic research productivity patterns in marketing pp. 248-257 Downloads
Debabrata Talukdar, Vijay Ganesh Hariharan and Chanil Boo
Two new methods for estimating structural equation models: An illustration and a comparison with two established methods pp. 258-268 Downloads
Irene R.R. Lu, Ernest Kwan, D. Roland Thomas and Marzena Cedzynski
A review of the effect of cigarette advertising pp. 269-279 Downloads
Michael L. Capella, Cynthia Webster and Brian R. Kinard

Volume 28, issue 2, 2011

Paving the way for “distinguished marketing” pp. 76-88 Downloads
Peter Leeflang
Managerial decision making in marketing: The next research frontier pp. 89-101 Downloads
Berend Wierenga
Cancelation efficiency: Why the effect of comparison direction strengthens with choice set size pp. 102-108 Downloads
Yu-Chen Hung and Catherine W.M. Yeung
The different roles of product originality and usefulness in generating word-of-mouth pp. 109-119 Downloads
Sarit Moldovan, Jacob Goldenberg and Amitava Chattopadhyay
A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation pp. 120-133 Downloads
Heribert Gierl and Verena Huettl
Generalizations on consumer innovation adoption: A meta-analysis on drivers of intention and behavior pp. 134-144 Downloads
Joep W.C. Arts, Ruud T. Frambach and Tammo H.A. Bijmolt
Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance pp. 145-154 Downloads
Javier Rodríguez-Pinto, Pilar Carbonell and Ana I. Rodríguez-Escudero
The impact of the introduction and use of an informational website on offline customer buying behavior pp. 155-165 Downloads
J.E.M. van Nierop, P.S.H. Leeflang, M.L. Teerling and K.R.E. Huizingh

Volume 28, issue 1, 2011

Enhancing marketing with engineering: Optimal product line design for heterogeneous markets pp. 1-12 Downloads
Jeremy J. Michalek, Peter Ebbes, Feray Adigüzel, Fred M. Feinberg and Panos Y. Papalambros
Particle swarm optimization for optimal product line design pp. 13-22 Downloads
Stelios Tsafarakis, Yannis Marinakis and Nikolaos Matsatsinis
Extending the BG/NBD: A simple model of purchases and complaints pp. 30-37 Downloads
Rutger van Oest and George Knox
Functional forms of the satisfaction–loyalty relationship pp. 38-50 Downloads
Songting Dong, Min Ding, Rajdeep Grewal and Ping Zhao
Identifying physician peer-to-peer effects using patient movement data pp. 51-61 Downloads
Tulikaa Bhatia and Lei Wang
Impact of star and movie buzz on motion picture distribution and box office revenue pp. 62-74 Downloads
Ekaterina V. Karniouchina

Volume 27, issue 4, 2010

Estimating aggregate consumer preferences from online product reviews pp. 293-307 Downloads
Reinhold Decker and Michael Trusov
Motivated Consumer Innovativeness: Concept, measurement, and validation pp. 308-318 Downloads
Bert Vandecasteele and Maggie Geuens
The impact of brand extension success drivers on brand extension price premiums pp. 319-328 Downloads
Henrik Sattler, Franziska Völckner, Claudia Riediger and Christian Ringle
Extent and impact of response biases in cross-national survey research pp. 329-341 Downloads
Gerard J. Tellis and Deepa Chandrasekaran
Understanding investors' decisions to purchase innovative products: Drivers of adoption timing and range pp. 342-355 Downloads
Arvid O.I. Hoffmann and Thijs L.J. Broekhuizen
Stated intentions and purchase behavior: A unified model pp. 356-366 Downloads
Baohong Sun and Vicki G. Morwitz

Volume 27, issue 3, 2010

Brand awareness in business markets: When is it related to firm performance? pp. 201-212 Downloads
Christian Homburg, Martin Klarmann and Jens Schmitt
Managing sales teams in a virtual environment pp. 213-224 Downloads
Adam Rapp, Michael Ahearne, John Mathieu and Tammy Rapp
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption pp. 225-235 Downloads
Heribert Gierl and Verena Huettl
The effect of rating scale format on response styles: The number of response categories and response category labels pp. 236-247 Downloads
Bert Weijters, Elke Cabooter and Niels Schillewaert
The relative importance of brands in modified rebuy purchase situations pp. 248-260 Downloads
Alex R. Zablah, Brian P. Brown and Naveen Donthu
New metrics for evaluating preference maps pp. 261-270 Downloads
Corinne Faure and Martin Natter
What's in a name? pp. 271-280 Downloads
Saim Kashmiri and Vijay Mahajan
Are private label users attractive targets for retailer coupons? pp. 281-291 Downloads
Salome Nies and Martin Natter

Volume 27, issue 2, 2010

Innovation diffusion and new product growth models: A critical review and research directions pp. 91-106 Downloads
Renana Peres, Eitan Muller and Vijay Mahajan
The Lexus or the olive tree? Trading off between global convergence and local divergence pp. 107-118 Downloads
Koert van Ittersum and Nancy Wong
Unfolding large-scale marketing data pp. 119-132 Downloads
Ying Ho, Yuho Chung and Kin-nam Lau
Better think before agreeing twice pp. 133-141 Downloads
Mario Pandelaere, Barbara Briers, Siegfried Dewitte and Luk Warlop
Multi-channel price differentiation: An empirical investigation of existence and causes pp. 142-150 Downloads
Agnieszka Wolk and Christine Ebling
Dimensions of fit between a brand and a social cause and their influence on attitudes pp. 151-160 Downloads
Srdan Zdravkovic, Peter Magnusson and Sarah M. Stanley
In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts pp. 164-174 Downloads
Tom van Laer and Ko de Ruyter
The effects of imbalanced competition on demonstration strategies pp. 175-187 Downloads
Amir Heiman and Chezy Ofir
Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition pp. 188-197 Downloads
Martin Reimann, Oliver Schilke and Jacquelyn S. Thomas

Volume 27, issue 1, 2010

The chilling effects of network externalities pp. 4-15 Downloads
Jacob Goldenberg, Barak Libai and Eitan Muller
A simple mechanism to incentive-align conjoint experiments pp. 25-32 Downloads
Songting Dong, Min Ding and Joel Huber
Innovation and performance outcomes of market information collection efforts: The role of top management team involvement pp. 33-43 Downloads
Nukhet Harmancioglu, Amir Grinstein and Arieh Goldman
Performance implications of sales strategy: The moderating effects of leadership and environment pp. 46-57 Downloads
Nikolaos G. Panagopoulos and George J. Avlonitis
Delegation of pricing authority to the sales force: An agency-theoretic perspective of its determinants and impact on performance pp. 58-68 Downloads
Heiko Frenzen, Ann-Kristin Hansen, Manfred Krafft, Murali K. Mantrala and Simone Schmidt
Steering sales reps through cost information: An investigation into the black box of cognitive references and negotiation behavior pp. 69-82 Downloads
Robert Wilken, Markus Cornelißen, Klaus Backhaus and Christian Schmitz
Page updated 2023-01-31