International Journal of Research in Marketing

2008 - 2025

Current editor(s): Roland Rust

From Elsevier
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Volume 30, issue 4, 2013

EMAC Distinguished Marketing Scholar 2012 pp. 323-334

Gilles Laurent

Consumer responses to variety in product bundles: The moderating role of evaluation mode pp. 335-342

Xia Wang, Luping Sun and Hean Tat Keh

Does private-label production by national-brand manufacturers create discounter goodwill? pp. 343-357

Anne ter Braak, Barbara Deleersnyder, Inge Geyskens and Marnik G. Dekimpe

So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments pp. 358-367

Raphaëlle Butori and Arnaud De Bruyn

The impact of national brand introductions on hard-discounter image and share-of-wallet pp. 368-382

Carlos J.S. Lourenço and Els Gijsbrechts

The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials pp. 383-394

Michel Tuan Pham, Maggie Geuens and Patrick De Pelsmacker

How contracts and enforcement explain transaction outcomes pp. 395-405

Erik A. Mooi and David I. Gilliland

Customer satisfaction and consumer expenditure in selected European countries pp. 406-416

Matthew C.H. Yeung, Bala Ramasamy, Junsong Chen and Stan Paliwoda

Same sound, same preference? Investigating sound symbolism effects in international brand names pp. 417-420

Christina Kuehnl and Alexandra Mantau

Can fat taxes and package size restrictions stimulate healthy food choices? pp. 421-423

Elke Huyghe and Anneleen Van Kerckhove

The effect of physical possession on preference for product warranty pp. 424-425

Robin Chark and A.V. Muthukrishnan

The impact of cultural symbols and spokesperson identity on attitudes and intentions pp. 426-428

Anne-Sophie I. Lenoir, Stefano Puntoni, Americus Reed and Peeter W.J. Verlegh

Charts and demand: Empirical generalizations on social influence pp. 429-431

Olaf Maecker, Nadja Sophia Grabenströer, Michel Clement and Mark Heitmann

Volume 30, issue 3, 2013

Marketing function and form: How functionalist and experiential architectures affect corporate brand personality pp. 201-210

Ursula Raffelt, Bernd Schmitt and Anton Meyer

When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric pp. 211-218

John W. Pracejus, Thomas C. O'Guinn and G. Douglas Olsen

Patterns in consumption-based learning about brand quality for consumer packaged goods pp. 219-235

Maciej Szymanowski and Els Gijsbrechts

Social interactions in customer churn decisions: The impact of relationship directionality pp. 236-248

Michael Haenlein

Pricing in the international takeoff of new products pp. 249-264

Deepa Chandrasekaran, Joep W.C. Arts, Gerard J. Tellis and Ruud T. Frambach

Is power powerful? Power, confidence, and goal pursuit pp. 265-275

Dongwon Min and Ji-Hern Kim

Product development capability and marketing strategy for new durable products pp. 276-291

Sumitro Banerjee and David A. Soberman

An introduction to the application of (case 1) best–worst scaling in marketing research pp. 292-303

Jordan Louviere, Ian Lings, Towhidul Islam, Siegfried Gudergan and Terry Flynn

The real-exposure effect revisited — How purchase rates vary under pictorial vs. real item presentations when consumers are allowed to use their tactile sense pp. 304-307

Holger Müller

Does container weight influence judgments of volume? pp. 308-309

Hung-Ming Lin

The 1/N Rule revisited: Heterogeneity in the naïve diversification bias pp. 310-313

Daniel Fernandes

Satisfaction as a predictor of future performance: A replication pp. 314-318

Jenny van Doorn, Peter S.H. Leeflang and Marleen Tijs

Satisfaction with complaint handling: A replication study on its determinants in a business-to-business context pp. 319-322

Christian Brock, Markus Blut, Heiner Evanschitzky and Peter Kenning

Volume 30, issue 2, 2013

Competitive information, trust, brand consideration and sales: Two field experiments pp. 101-113

Guilherme Liberali, Glen L. Urban and John R. Hauser

Performance implications of deploying marketing analytics pp. 114-128

Frank Germann, Gary L. Lilien and Arvind Rangaswamy

Uncovering audience preferences for concert features from single-ticket sales with a factor-analytic random-coefficients model pp. 129-142

Wagner A. Kamakura and Carl W. Schimmel

The effects of mailing design characteristics on direct mail campaign performance pp. 143-159

Sebastian Feld, Heiko Frenzen, Manfred Krafft, Kay Peters and Peter C. Verhoef

User-generated versus designer-generated products: A performance assessment at Muji pp. 160-167

Hidehiko Nishikawa, Martin Schreier and Susumu Ogawa

Disentangling the market value of customer satisfaction: Evidence from market reaction to the unanticipated component of ACSI announcements pp. 168-178

Vladimir Ivanov, Kissan Joseph and M. Babajide Wintoki

Making sense of numbers: Effects of alphanumeric brands on consumer inference pp. 179-184

Dengfeng Yan and Rod Duclos

“You Lost Me at Hello”: How and when accent-based biases are expressed and suppressed pp. 185-196

Ze Wang, Aaron D. Arndt, Surendra N. Singh, Monica Biernat and Fan Liu

If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect pp. 197-198

Scott A. Wright, José Mauro da Costa Hernandez, Aparna Sundar, John Dinsmore and Frank R. Kardes

The time vs. money effect. A conceptual replication pp. 199-200

Holger Müller, Sebastian Lehmann and Marko Sarstedt

Volume 30, issue 1, 2013

Socioeconomic status and consumption in an emerging economy pp. 4-18

Wagner A. Kamakura and Jose A. Mazzon

Quantifying nation equity with sales data: A structural approach pp. 19-35

Junhong Chu

Marketing capabilities, institutional development, and the performance of emerging market firms: A multinational study pp. 36-45

Jie Wu

Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets pp. 46-56

Lia Zarantonello, Kamel Jedidi and Bernd H. Schmitt

Winning hearts, minds and sales: How marketing communication enters the purchase process in emerging and mature markets pp. 57-68

Koen Pauwels, Selin Erguncu and Gokhan Yildirim

The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity pp. 69-82

Yuliya Strizhakova and Robin A. Coulter

Conducting field research in subsistence markets, with an application to market orientation in the context of Ethiopian pastoralists pp. 83-97

Paul T.M. Ingenbleek, Workneh Kassa Tessema and Hans C.M. van Trijp

Volume 29, issue 4, 2012

Identity-based consumer behavior pp. 310-321

Americus Reed, Mark R. Forehand, Stefano Puntoni and Luk Warlop

Defending the markers of masculinity: Consumer resistance to brand gender-bending pp. 322-336

Jill Avery

Happily (mal)adjusted: Cosmopolitan identity and expatriate adjustment pp. 337-345

Amir Grinstein and Luc Wathieu

How political identity and charity positioning increase donations: Insights from Moral Foundations Theory pp. 346-354

Karen Page Winterich, Yinlong Zhang and Vikas Mittal

Repeated exposure to the thin ideal and implications for the self: Two weight loss program studies pp. 355-362

Anne-Kathrin Klesse, Caroline Goukens, Kelly Geyskens and Ko de Ruyter

Bolstering and restoring feelings of competence via the IKEA effect pp. 363-369

Daniel Mochon, Michael I. Norton and Dan Ariely

The referral backfire effect: The identity-threatening nature of referral failure pp. 370-379

Bart Claus, Kelly Geyskens, Kobe Millet and Siegfried Dewitte

On the importance of social integration for minority targeting effectiveness pp. 380-389

Michael Antioco, Joëlle Vanhamme, Anaïk Hardy and Lidwine Bernardin

How to say “no”: Conviction and identity attributions in persuasive refusal pp. 390-394

Vanessa M. Patrick and Henrik Hagtvedt

Consumers' use of brands to reflect their actual and ideal selves on Facebook pp. 395-405

Candice R. Hollenbeck and Andrew M. Kaikati

Drivers of consumer–brand identification pp. 406-418

Nicola Stokburger-Sauer, S. Ratneshwar and Sankar Sen

Volume 29, issue 3, 2012

Marketing activity, blogging and sales pp. 221-234

Hiroshi Onishi and Puneet Manchanda

The performance of global brands in the 2008 financial crisis: A test of two brand value measures pp. 235-245

Johny K. Johansson, Claudiu V. Dimofte and Sanal K. Mazvancheryl

Consumer evaluation of copycat brands: The effect of imitation type pp. 246-255

Femke van Horen and Rik Pieters

Seeing the forest despite the trees: Brand effects on choice uncertainty pp. 256-264

Christine Eckert, Jordan J. Louviere and Towhidul Islam

Advanced brand concept maps: A new approach for evaluating the favorability of brand association networks pp. 265-274

Oliver Schnittka, Henrik Sattler and Sebastian Zenker

Sound symbolism effects across languages: Implications for global brand names pp. 275-279

L.J. Shrum, T.M. Lowrey, David Luna, D.B. Lerman and Min Liu

Negotiating when outnumbered: Agenda strategies for bargaining with buying teams pp. 280-291

Charles Patton and P.V. (Sundar) Balakrishnan

The multiple roles of interpersonal communication in new product growth pp. 292-305

Trichy V. Krishnan, Seetharaman, P.B. “Seethu” and Demetrios Vakratsas

Volume 29, issue 2, 2012

Optimizable and implementable aggregate response modeling for marketing decision support pp. 111-122

Sönke Albers

The role of consumer self-control in the consumption of virtue products pp. 123-133

Danit Ein-Gar, Jacob Goldenberg and Lilach Sagiv

Modeling coexisting business scenarios with time-series panel data: A dynamics-based segmentation approach pp. 134-147

Catarina Sismeiro, Natalie Mizik and Randolph E. Bucklin

Measuring willingness to pay as a range, revisited: When should we care? pp. 148-166

Florian Dost and Robert Wilken

Measurement of consumer preferences for bucket pricing plans with different service attributes pp. 167-180

Christian Schlereth and Bernd Skiera

Effects of formal sales control systems: A combinatory perspective pp. 181-191

C. Fred Miao and Kenneth R. Evans

Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection pp. 192-201

Sonja Gensler, Peter Leeflang and Bernd Skiera

The joint effects of choice assortment and regulatory focus on choice behavior pp. 202-209

Anirban Som and Yih Hwai Lee

Offensive versus defensive marketing: What is the optimal spending allocation? pp. 210-219

Guiomar Martin-Herran, Shaun McQuitty and Simon Pierre Sigué

Volume 29, issue 1, 2012

A global brand management roadmap pp. 1-4

Aysegül Özsomer, Rajeev Batra, Amitava Chattopadhyay and Frenkel ter Hofstede

The process of global brand strategy development and regional implementation pp. 5-12

Tandadzo Matanda and Michael T. Ewing

Generating global brand equity through corporate social responsibility to key stakeholders pp. 13-24

Anna Torres, Tammo H.A. Bijmolt, Josep Tribó and Peter Verhoef

Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin pp. 25-34

Petra Riefler

A short 8-item scale for measuring consumers’ local–global identity pp. 35-42

Lingjiang Tu, Adwait Khare and Yinlong Zhang

The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace pp. 43-54

Yuliya Strizhakova, Robin A. Coulter and Linda L. Price

Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects pp. 55-67

Simona Romani, Silvia Grappi and Daniele Dalli

An analysis of the profitability of fee-based compensation plans for search engine marketing pp. 68-80

Nadia Abou Nabout, Bernd Skiera, Tanja Stepanchuk and Eva Gerstmeier

Dynamics in the international market segmentation of new product growth pp. 81-92

Aurélie Lemmens, Christophe Croux and Stefan Stremersch

Beyond expectations: The effect of regulatory focus on consumer satisfaction pp. 93-97

Remi Trudel, Kyle B. Murray and June Cotte

The effectiveness of high-frequency direct-response commercials pp. 98-109

Meltem Kiygi Calli, Marcel Weverbergh and Philip Hans Franses