The impact of an exciting store environment on consumer pleasure and shopping intentions

Jonas Holmqvist and Renaud Lunardo

International Journal of Research in Marketing, 2015, vol. 32, issue 1, 117-119

Abstract: In this paper, we reinvestigate whether a stimulating store environment is beneficial or whether it could have a negative effect on consumers. Consistent with previous studies we find that the answer lies in the consumer's motivational orientation: a stimulating in-store experience has a positive effect on pleasantness and shopping intentions for consumers with a recreational motive while at the same time having a negative effect on both pleasantness and shopping intentions for task-oriented consumers.

Date: 2015
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Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:32:y:2015:i:1:p:117-119

DOI: 10.1016/j.ijresmar.2014.12.001

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