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Revisiting the automaticity of phonetic symbolism effects

Stacey M. Baxter, Alicia Kulczynski and Jasmina Ilicic

International Journal of Research in Marketing, 2014, vol. 31, issue 4, 448-451

Abstract: This research extends our understanding of the automaticity of phonetic symbolism judgments for adults and children. Replicating Study 2 from Yorkston and Menon (2004), we demonstrate that phonetic-based inferences are automatic and relatively effortless for adults, but not for children. Phonetic symbolism effects have a developmental grounding, with initial phonetic-based judgments not present in younger children (6 to 9years). Older children (10 to 13years), however, demonstrate phonetic-based effects only when cognitive constraints are not imposed.

Date: 2014
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Handle: RePEc:eee:ijrema:v:31:y:2014:i:4:p:448-451