The time vs. money effect. A conceptual replication

Holger Müller, Sebastian Lehmann and Marko Sarstedt

International Journal of Research in Marketing, 2013, vol. 30, issue 2, 199-200

Abstract: We replicate Mogilner and Aaker's (2009) study on the “time vs. money effect,” according to which subjects' evaluation and enjoyment of experiential products tend to be more (less) favorable when the concept of time (money) is made salient via an add sign. Our experimental study provides a strong support for the original findings. Furthermore, our analysis reveals only few interactions, thereby indicating the robustness of the effect with respect to variations in demographic background factors.

Date: 2013
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:30:y:2013:i:2:p:199-200

DOI: 10.1016/j.ijresmar.2013.01.002

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