A global brand management roadmap

Aysegül Özsomer, Rajeev Batra, Amitava Chattopadhyay and Frenkel ter Hofstede

International Journal of Research in Marketing, 2012, vol. 29, issue 1, 1-4

Date: 2012
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:29:y:2012:i:1:p:1-4

DOI: 10.1016/j.ijresmar.2012.01.001

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