Delimiting disruption: Why Uber is disruptive, but Airbnb is not

Eitan Muller

International Journal of Research in Marketing, 2020, vol. 37, issue 1, 43-55

Abstract: I offer reasons why disruption theory needs a revamp, define post-adoption then point out the gap between the considerable literature in marketing on post-adoption behavior, and the dearth in its immediate corollary, namely disruption. I then criticize the current definition of disruption and offer one instead, followed by three recent examples - iPhone, Uber, and Airbnb - where the claim is that the first two are indeed disruptive innovations, while the latter is not.

Keywords: Disruption; Post-adoption; New products; iPhone; Airbnb; Uber (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (9)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:37:y:2020:i:1:p:43-55

DOI: 10.1016/j.ijresmar.2019.10.004

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