A meta-analysis of price change fairness perceptions

Farid Tarrahi, Martin Eisend and Florian Dost

International Journal of Research in Marketing, 2016, vol. 33, issue 1, 199-203

Abstract: The dual entitlement principle suggests that price change motives influence price fairness perceptions. A meta-analysis replicates this finding, and shows that the negative effect of unjustified motives is stronger than the positive effect of cost-justified motives; motive effects are independent of the magnitude of the price change; and price fairness is explained better by price changes than by motives. The relationship between price change and price fairness follows a cubic function, indicating satiation effects for high price changes.

Keywords: Dual entitlement; Price fairness; Price change; Price change motive; Meta-analysis (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:33:y:2016:i:1:p:199-203

DOI: 10.1016/j.ijresmar.2015.10.004

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