The role of action simulation on intentions to purchase products

Diane Pecher and Saskia van Dantzig

International Journal of Research in Marketing, 2016, vol. 33, issue 4, 971-974

Abstract: Previous research suggested that consumers' intentions to purchase products are increased when the product's depiction affords an action with the dominant hand than with the non-dominant hand. In eight experiments the authors obtained no evidence that consumers have higher intentions to buy products that are shown oriented towards their dominant hand than towards their non-dominant hand. The absence of a dominant hand advantage questions the role of action simulations in consumers' evaluations of visually depicted products.

Keywords: Grounded cognition; Motor affordances; Motor simulation; Simon effect; Product preference (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:ijrema:v:33:y:2016:i:4:p:971-974

DOI: 10.1016/j.ijresmar.2016.03.006

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