Spillover effects, cost savings, R&D and the use of brand extensions
Patrick DeGraba and
Mary W. Sullivan
International Journal of Industrial Organization, 1995, vol. 13, issue 2, 229-248
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Persistent link: https://EconPapers.repec.org/RePEc:eee:indorg:v:13:y:1995:i:2:p:229-248
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