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The seller's listing strategy in online auctions: Evidence from eBay

Kong-Pin Chen, Hung-pin Lai () and Ya-Ting Yu

International Journal of Industrial Organization, 2018, vol. 56, issue C, 107-144

Abstract: This paper studies the seller's online listing strategy and its consequences. By focusing on the fixed-price posting, buy-it-now auction and regular auction, we empirically investigate how the sellers choose the listing format and its associated strategic instruments to better understand their strategic behavior. An empirical model that addresses plausible concerns about sample selection bias and endogeneity is constructed to capture a seller's strategic behavior and examine how auction outcomes are related to this behavior. Based on the estimated model, we then conduct a counterfactual analysis. We find a tradeoff between the expected revenue and sale duration for the three listing formats.

Keywords: Online auction; Listing strategy; Auction outcome; Endogeneity; Special regressor; Counterfactual analysis (search for similar items in EconPapers)
JEL-codes: D43 D44 L11 (search for similar items in EconPapers)
Date: 2018
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Working Paper: The Seller's listing strategy in online auctions: evidence from eBay (2012) Downloads
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DOI: 10.1016/j.ijindorg.2017.11.003

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Handle: RePEc:eee:indorg:v:56:y:2018:i:c:p:107-144