EconPapers    
Economics at your fingertips  
 

The seller's listing strategy in online auctions: Evidence from eBay

Kong-Pin Chen (), Hung-pin Lai () and Ya-Ting Yu

International Journal of Industrial Organization, 2018, vol. 56, issue C, 107-144

Abstract: This paper studies the seller's online listing strategy and its consequences. By focusing on the fixed-price posting, buy-it-now auction and regular auction, we empirically investigate how the sellers choose the listing format and its associated strategic instruments to better understand their strategic behavior. An empirical model that addresses plausible concerns about sample selection bias and endogeneity is constructed to capture a seller's strategic behavior and examine how auction outcomes are related to this behavior. Based on the estimated model, we then conduct a counterfactual analysis. We find a tradeoff between the expected revenue and sale duration for the three listing formats.

Keywords: Online auction; Listing strategy; Auction outcome; Endogeneity; Special regressor; Counterfactual analysis (search for similar items in EconPapers)
JEL-codes: L11 D43 D44 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0167718716303198
Full text for ScienceDirect subscribers only

Related works:
Working Paper: The Seller's listing strategy in online auctions: evidence from eBay (2012) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:indorg:v:56:y:2018:i:c:p:107-144

Access Statistics for this article

International Journal of Industrial Organization is currently edited by P. Bajari, B. Caillaud and N. Gandal

More articles in International Journal of Industrial Organization from Elsevier
Bibliographic data for series maintained by Dana Niculescu ().

 
Page updated 2019-10-06
Handle: RePEc:eee:indorg:v:56:y:2018:i:c:p:107-144